Episode Description:

How well do you know your audience? In today’s episode, John, Jim, and Kelly explore Letter “U” of the FOUND Framework “Understanding Audience” and why understanding your audience demographics and behaviors is the cornerstone of successful online marketing. Whether you’re in the niche funeral industry or managing family-based elderly care, they provide practical advice on developing personas, addressing emotional concerns, and crafting content that resonates. Learn how a deep understanding of your clients can be the difference between high-ranking, engaging content and overlooked, generic posts.

Episode Highlights

Understanding the Audience:

Why knowing your audience’s needs and behaviors is the first step in creating successful marketing strategies.

Creating Buyer Personas:

Developing accurate personas as a “compass” to guide content and avoid generic marketing.

Marketing in Niche Industries:

Adapting content to reflect industry-specific issues, using a pharmaceutical sales case study.

Effective Elderly Care Marketing:

Addressing family decision-makers to build empathy and trust with clients.

Funeral Home Industry Insights:

Adapting marketing to reflect sensitivity and changing client needs due to COVID-19.

Social Media Targeting by Generation:

Identifying which platforms resonate with different age groups—Facebook for Boomers, Instagram for Gen X, and TikTok for Gen Z.

Key Strategies

Define Personas Deeply: Avoid generic marketing by understanding emotional drivers, especially in industries like elderly care where family members are decision-makers.

Tailor Content for Niche Markets: Reflect client concerns and engage industry professionals through specific, relevant content.

Adjust Platform Use by Audience: Tailor social media strategies according to generational preferences, such as targeting Gen X on Instagram and Boomers on Facebook.

Connect with Us!

Website: ruinvisibleonline.com

LinkedIn: https://linkedin.com/company/ruinvisibleonline

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