In this episode, we dive deep into the essentials of building and scaling a successful service business with insights from Brian Harding, author of Service Industry Success.

Key Takeaways:

1. Understand your financials, especially gross margin, during your startup phase.
2. Shift from being an expert in your trade to becoming a true business owner by mastering delegation.
3. Develop a clear vision and organizational chart to guide growth decisions.
4. Prioritize customer needs and wants to build a compelling brand.
5. Train and empower a leadership team to operate without constant owner involvement.
6. Navigate critical growth stages carefully, avoiding disengagement too soon or mentoring too late.
7. Embrace mentorship and learn from mistakes as part of your entrepreneurial journey.

Key Quotes:

• "If the company is going, if it's losing money, like nothing else matters."
• "We say we want freedom, but we really want control."
• "Procedures in the service world are generally not helpful because there are so many variables."
• "The business over the long term needs you to [stay engaged], but if you don't do it today, there's no consequence tomorrow."

Resources Mentioned:

• Service Industry Success by Brian Harding
• Service Industry Success podcast
• serviceindustrysuccess.com
• Free hiring webinar: freehiringwebinar.com

This episode is packed with actionable advice for entrepreneurs in the service industry. Don't miss it! For Excavaton or septic marketing resources click here

Get your free resources from this podcast here.

Here's what you'll learn:

1. Challenges Septic Business Owners Face: - Referral-based, word-of-mouth businesses in competitive local markets - No unique selling point, bidding wars to lower prices - Inconsistent sales cycle, equipment sitting idle, layoffs, no business growth

2. Facebook Strategies: - Clean up personal profile, avoid controversial content - Use Facebook Marketplace to sell septic systems - Create a private Facebook group to establish yourself as the local septic expert

3. Google Strategies: - Optimize your Google Business Profile (GBP) - Importance of online reviews and responding to them - Automate review requests from your customer list - Optimize your GBP with product listings and regular updates

4. Key Takeaways: - Actionable, no-cost strategies to drive leads and sales for your septic business - Focus on Facebook and Google as the primary platforms - Importance of taking action and implementing the strategies presented

Join us as we sit down with Weston Zimmerman, CEO of SynkedUP, to uncover his game-changing method for helping contractors quote more profitable projects in just 10 minutes—no spreadsheet required! In this episode, Weston breaks down his revolutionary approach to simplifying the quoting process while maximizing profits. Whether you're a contractor or business owner, you won't want to miss these actionable insights that can transform how you bid on jobs and increase your bottom line. http://synkedup.com/resources