The Flow State Podcast

By: Stuart P. Turner
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  • Summary

  • The Flow State Podcast is made for B2B marketers, by B2B marketers. Join Flow State founder and digital solutions specialist Stuart P. Turner on a wide-ranging journey as he and his guests discuss the evolving remit of marketing, assessing and addressing growth challenges in complex businesses and the rapid pace of development in the digital industry.
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Economics Marketing
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Episodes
  • S02 Ep07 - Unlocking Creativity For Everyone - Brooke and Stu take a deep dive into the pressures on marketing, how it can kill the buzz and how we can bring back mental space for creative thinking to re-ignite our passion for the job (2/3)

    S02 Ep07 - Unlocking Creativity For Everyone - Brooke and Stu take a deep dive into the pressures on marketing, how it can kill the buzz and how we can bring back mental space for creative thinking to re-ignite our passion for the job (2/3)
    Nov 21 2024
    Brooke and Stu are back! This time the duo are talking having fun at work, and why it's so important to hit the brakes and just stop sometimes. It can feel like you're constantly under pressure juggling plates, getting deliverables out and managing stakeholders with little time for contemplation or creativity. This is somewhat ironic in an industry (marketing) that is stereotypically populated by extra creatives full of wild ideas. So what's happened? And how do we rediscover the joy in our jobs and avoid the nightmare of enforced fun? Listen in to find out... Guest: Brooke Hill Brooke is the Founder and Director of Wonderthink, a team of Australia’s most talented content strategists and writers, helping brands unlock wonder in their brands, layer it with strategic thinking, and bring it to life through beautifully crafted stories. Brooke believe that the power of imagination can change the world, and she's on a mission to help everyone – kids, grown-ups and businesses – nourish their imaginations so they can build empathy, resilience and connection. Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/). References The Implications of AI (2023) - https://youtu.be/zw4vNOCKPig https://theflowstate.io https://www.wonderthink.com.au/ https://askwonder.com/ https://clickup.com/ai https://education.nsw.gov.au/teaching-and-learning/education-for-a-changing-world/nsweduchat https://en.wikipedia.org/wiki/Law_of_the_instrument https://stephenking.com/index.html https://stephenking.com/works/novel/it.html https://stephenking.com/works/limited/cujo.html
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    22 mins
  • S02 Ep06 - Unlocking Creativity with AI Technology with Brooke Hill - Brooke and Stu revisit the subject of AI in copywriting, content and creative thinking 18 months on from their predictions in The Implications series in 2023.

    S02 Ep06 - Unlocking Creativity with AI Technology with Brooke Hill - Brooke and Stu revisit the subject of AI in copywriting, content and creative thinking 18 months on from their predictions in The Implications series in 2023.
    Nov 7 2024
    Brooke rejoins Stu 18 months on from their predictions in The Implications of AI series last year, to discuss how they are both using (and thinking about) AI technology. Thankfully the creative arts; specifically branding and copywriting, have survived the AI explosion. While adoption has been rapid, a lot of people and brands are still feeling their way through the what, how and why of AI for their specific use cases. Flow State and Wonderthink are both advocates of the technology. In this episode Brooke and Stu cover the headlines for creating a relevant AI strategy to support your marcomms, how the current array of tools can help you tap in more deeply to your uniquely human skills, and where the opportunities (and risks) are right now. Guest: Brooke Hill Brooke is the Founder and Director of Wonderthink, a team of Australia’s most talented content strategists and writers, helping brands unlock wonder in their brands, layer it with strategic thinking, and bring it to life through beautifully crafted stories. Brooke believe that the power of imagination can change the world, and she's on a mission to help everyone – kids, grown-ups and businesses – nourish their imaginations so they can build empathy, resilience and connection. Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/). References The Implications of AI (2023) - https://youtu.be/zw4vNOCKPig https://theflowstate.io https://www.wonderthink.com.au/ https://askwonder.com/ https://clickup.com/ai https://education.nsw.gov.au/teaching-and-learning/education-for-a-changing-world/nsweduchat https://en.wikipedia.org/wiki/Law_of_the_instrument
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    22 mins
  • S02 Ep05 - Product Marketing for SaaS with Tino Ho (2/2) - Considering end-to-end growth helps build a much more robust and sustainable go to market strategy than simply focusing on acquisition

    S02 Ep05 - Product Marketing for SaaS with Tino Ho (2/2) - Considering end-to-end growth helps build a much more robust and sustainable go to market strategy than simply focusing on acquisition
    Oct 24 2024
    Stu is joined by ex-colleague / fellow B2B professional Tino Ho to discuss the current state of play in SaaS product marketing. In the second part of the conversation, Stu and Tino discuss how your mentality around growth can have significant implications across the business beyond just marketing or sales. Looking at things like Customer Lifetime Value (CLTV) and going beyond the classic marketing funnel help shift us to a more holistic way of thinking. At the early stages of a business, that can help to avoid creating future issues like the sales-marketing gap, and in more established bigger enterprises it can help build bridges between siloed functions or teams to improve collective results. Ultimately a focus on the brilliant basics (or fantastic foundations if you prefer) is a great way to make sure you are moving in the right direction and building a go to market strategy that remains aligned with your customers and products. Guest: Tino Ho Tino is a commercial leader with 19 years of experience in fast-growing SaaS challenger brands, bringing vertical expertise in financial and ESG technology for product-led and sales-led go-to-market (GTM) motions. Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/). References Revenue Architecture - Jacco van der Kooij (book on Amazon) The “Bowtie” model: https://www.bazaarvoice.com/blog/the-bow-tie-funnel-a-guide-to-the-sales-and-marketing-funnel/ Tino Ho: https://www.linkedin.com/in/tinoho/
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    27 mins

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