Monetizing Innovation
How Smart Companies Design the Product Around the Price
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Monetizing Innovation
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Narrado por:
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Darren Stephens
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Surprising rules for successful monetization
In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book.
A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2016 Simon-Kucher & Partners Strategy and Marketing Consultants, LLC (P)2023 Ascent AudioLos oyentes también disfrutaron...
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Hilarious, fascinating, and a roller coaster of dizzying, historical what-ifs, Napoleon's Hemorrhoids is a potpourri for serious historians and casual history buffs. In one of Phil Mason's many revelations, you'll learn that Communist jets were two minutes away from opening fire on American planes during the Cuban missile crisis, when they had to turn back as they were running out of fuel. You'll discover that before the Battle of Waterloo, Napoleon's painful hemorrhoids prevented him from mounting his horse to survey the battlefield.
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3 out of 5 stars
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They just throw the facts too fast
- De Concerned_llama en 12-11-20
De: Phil Mason
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The Selfish Gene
- De: Richard Dawkins
- Narrado por: Richard Dawkins, Lalla Ward
- Duración: 16 h y 12 m
- Versión completa
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General4.5 out of 5 stars 8,938
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Narración:4.5 out of 5 stars 7,550
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Historia4.5 out of 5 stars 7,472
Richard Dawkins' brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands to rethink their beliefs about life.
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5 out of 5 stars
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Better than print!
- De J. D. May en 07-31-12
De: Richard Dawkins
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Brain Energy
- A Revolutionary Breakthrough in Understanding Mental Health—and Improving Treatment for Anxiety, Depression, OCD, PTSD, and More
- De: Christopher M. Palmer MD
- Narrado por: Christopher M. Palmer MD
- Duración: 12 h y 18 m
- Versión completa
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General4.5 out of 5 stars 1,200
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Narración:4.5 out of 5 stars 1,051
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Historia4.5 out of 5 stars 1,047
We are in the midst of a global mental health crisis, and mental illnesses are on the rise. But what causes mental illness? And why are mental health problems so hard to treat? Drawing on decades of research, Harvard psychiatrist Dr. Chris Palmer outlines a revolutionary new understanding that for the first time unites our existing knowledge about mental illness within a single framework: mental disorders are metabolic disorders of the brain. Brain Energy will transform the field of mental health, and the lives of countless people around the world.
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1 out of 5 stars
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Arguing brain health theory to medical profession
- De Maya H Saric en 03-10-23
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Chemistry and Our Universe
- How It All Works
- De: Ron B. Davis, The Great Courses
- Narrado por: Ron B. Davis
- Duración: 30 h y 6 m
- Grabación Original
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General4.5 out of 5 stars 522
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Narración:4.5 out of 5 stars 414
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Historia4.5 out of 5 stars 410
Chemistry and Our Universe: How It All Works is your in-depth introduction to this vital field, taught through 60 engaging half-hour lectures that are suitable for any background or none at all. Covering a year’s worth of introductory general chemistry at the college level, plus intriguing topics that are rarely discussed in the classroom, this amazingly comprehensive course requires nothing more advanced than high-school math. Your guide is Professor Ron B. Davis, Jr., a research chemist and award-winning teacher at Georgetown University.
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4 out of 5 stars
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Great Professor, Hard to Follow.
- De Jen en 05-14-19
De: Ron B. Davis, y otros
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Letters from an Astrophysicist
- De: Neil deGrasse Tyson
- Narrado por: Neil deGrasse Tyson, Vikas Adam, Piper Goodeve, y otros
- Duración: 5 h y 35 m
- Versión completa
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General4.5 out of 5 stars 2,155
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Narración:5 out of 5 stars 1,861
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Historia4.5 out of 5 stars 1,843
Astrophysicist Neil deGrasse Tyson has attracted one of the world’s largest online followings with his fascinating, widely accessible insights into science and our universe. Now, Tyson invites us to go behind the scenes of his public fame by unveiling his candid correspondence with people across the globe who have sought him out in search of answers. In this hand-picked collection of 100 letters, Tyson draws upon cosmic perspectives to address a vast array of questions about science, faith, philosophy, life, and of course, Pluto.
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4 out of 5 stars
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Dear Neil...
- De Tina G. en 10-14-19
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My Big TOE: Discovery
- Book Two of a Trilogy Unifying Philosophy, Physics, and Metaphysics
- De: Thomas Campbell
- Narrado por: Thomas Campbell
- Duración: 15 h y 25 m
- Versión completa
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General4.5 out of 5 stars 271
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Narración:4.5 out of 5 stars 239
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Historia4.5 out of 5 stars 233
Section 3 develops the interface and interaction between we the people and our digital consciousness reality. It derives and explains the characteristics, origins, dynamics, and function of ego, love, and free will. It derives our larger purpose. Finally, Section 3 develops the psi uncertainty principle as it explains and interrelates psi phenomena, free will, love, consciousness evolution, reality, human purpose, entropy and physics.
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5 out of 5 stars
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A guidebook to a bigger reality & realization
- De Diana en 11-27-13
De: Thomas Campbell
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 7 h y 45 m
- Versión completa
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General4.5 out of 5 stars 2,702
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Narración:4.5 out of 5 stars 2,202
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Historia4.5 out of 5 stars 2,176
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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4 out of 5 stars
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Great book, terrible audio wanted to ask a refund
- De Srikanth Ramanujam en 11-15-18
De: Marty Cagan
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Welcome to the Universe
- An Astrophysical Tour
- De: Michael A. Strauss, J. Richard Gott, Neil deGrasse Tyson
- Narrado por: Michael Butler Murray
- Duración: 17 h y 53 m
- Versión completa
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General4.5 out of 5 stars 1,384
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Narración:4.5 out of 5 stars 1,218
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Historia4.5 out of 5 stars 1,213
Welcome to the Universe is a personal guided tour of the cosmos by three of today's leading astrophysicists. Inspired by the enormously popular introductory astronomy course that Neil deGrasse Tyson, Michael A. Strauss, and J. Richard Gott taught together at Princeton, this book covers it all - from planets, stars, and galaxies to black holes, wormholes, and time travel.
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3 out of 5 stars
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All About What We Know About the Universe - ALL
- De J.B. en 02-17-17
De: Michael A. Strauss, y otros
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The Structure of Scientific Revolutions
- De: Thomas S. Kuhn
- Narrado por: Dennis Holland
- Duración: 10 h y 14 m
- Versión completa
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General4 out of 5 stars 1,159
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Narración:4 out of 5 stars 837
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Historia4 out of 5 stars 819
A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were - and still are. The Structure of Scientific Revolutions is that kind of book.
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3 out of 5 stars
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The problem is not with the book
- De Marcus en 08-09-09
De: Thomas S. Kuhn
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A Crack in Creation
- Gene Editing and the Unthinkable Power to Control Evolution
- De: Jennifer A. Doudna, Samuel H. Sternberg
- Narrado por: Erin Bennett
- Duración: 9 h y 22 m
- Versión completa
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General4.5 out of 5 stars 1,367
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Narración:4.5 out of 5 stars 1,169
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Historia4.5 out of 5 stars 1,168
Not since the atomic bomb has a technology so alarmed its inventors that they warned the world about its use. Not, that is, until the spring of 2015, when biologist Jennifer Doudna called for a worldwide moratorium on the use of the new gene-editing tool CRISPR - a revolutionary new technology that she helped create - to make heritable changes in human embryos.
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5 out of 5 stars
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In to the abyss we ascend, a scary future
- De Philomath en 06-17-17
De: Jennifer A. Doudna, y otros
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Hooked: How to Build Habit-Forming Products
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
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Great book, wish the narration was a little better.
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Competing Against Luck
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- De: Clayton M. Christensen, Taddy Hall
- Narrado por: John Pruden
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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1 out of 5 stars
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Understood from the first 5 min, the test was unnecessary
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Confessions of the Pricing Man
- How Price Affects Everything
- De: Hermann Simon
- Narrado por: Richard Elwood
- Duración: 10 h y 21 m
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General5 out of 5 stars 85
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The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
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5 out of 5 stars
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Excellent Business Book
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How to Price Effectively
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General4.5 out of 5 stars 13
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Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology.
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General4 out of 5 stars 10
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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4 out of 5 stars
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The data was hidden too deep
- De Just No en 11-04-24
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Obviously Awesome
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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Hooked: How to Build Habit-Forming Products
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- Duración: 4 h y 40 m
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General4.5 out of 5 stars 4,680
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
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Competing Against Luck
- The Story of Innovation and Customer Choice
- De: Clayton M. Christensen, Taddy Hall
- Narrado por: John Pruden
- Duración: 7 h y 25 m
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General4.5 out of 5 stars 1,710
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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1 out of 5 stars
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Understood from the first 5 min, the test was unnecessary
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Growth Levers and How to Find Them
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General5 out of 5 stars 20
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Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.
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5 out of 5 stars
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I love new information, and I’ll never forget the lock analogy
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Continuous Discovery Habits
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General4.5 out of 5 stars 235
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Narración:4.5 out of 5 stars 188
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In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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4 out of 5 stars
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The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
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The Lean Product Playbook
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- De: Dan Olsen
- Narrado por: Dan Olsen
- Duración: 10 h y 9 m
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
De: Dan Olsen
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Decisive
- How to Make Better Choices in Life and Work
- De: Chip Heath, Dan Heath
- Narrado por: Kaleo Griffith
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General4.5 out of 5 stars 1,954
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Narración:4.5 out of 5 stars 1,611
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Historia4.5 out of 5 stars 1,588
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
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4 out of 5 stars
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Solid Wothwhile Advice - get you WRAP on
- De GH en 03-27-13
De: Chip Heath, y otros
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Good Strategy/Bad Strategy
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- De: Richard Rumelt
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
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General4.5 out of 5 stars 950
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Narración:4.5 out of 5 stars 786
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Historia4.5 out of 5 stars 778
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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4 out of 5 stars
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Good but thin
- De G. London en 01-04-20
De: Richard Rumelt
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
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General5 out of 5 stars 1,309
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Narración:4.5 out of 5 stars 1,112
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Historia5 out of 5 stars 1,098
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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5 out of 5 stars
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Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
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Pattern Breakers
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- De: Mike Maples Jr, Peter Ziebelman
- Narrado por: Mike Maples Jr, Peter Ziebelman
- Duración: 7 h y 20 m
- Versión completa
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General4.5 out of 5 stars 54
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Narración:4.5 out of 5 stars 49
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Historia4.5 out of 5 stars 49
The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success.
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5 out of 5 stars
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The Leading Book on Startup Advice!
- De Todd Crannell en 08-08-24
De: Mike Maples Jr, y otros
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The Great CEO Within
- The Tactical Guide to Company Building
- De: Matt Mochary, Alex MacCaw, Misha Talavera
- Narrado por: Joe Scalora
- Duración: 5 h
- Versión completa
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General4.5 out of 5 stars 214
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Narración:5 out of 5 stars 165
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Historia4.5 out of 5 stars 164
Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback.
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3 out of 5 stars
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Best for "touchy-feely" startups in the US
- De Matt J en 12-14-21
De: Matt Mochary, y otros
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 14 m
- Versión completa
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General5 out of 5 stars 132
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Narración:5 out of 5 stars 118
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Historia5 out of 5 stars 118
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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5 out of 5 stars
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Solid
- De Phil Williams en 12-14-23
De: Rob Walling
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The Hard Thing About Hard Things
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- De: Ben Horowitz
- Narrado por: Kevin Kenerly
- Duración: 7 h y 57 m
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General4.5 out of 5 stars 14,507
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Narración:4.5 out of 5 stars 12,261
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Historia4.5 out of 5 stars 12,206
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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2 out of 5 stars
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For large company managers, not startups
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The 22 Immutable Laws of Marketing
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- Narrado por: David Drummond
- Duración: 3 h y 6 m
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General4.5 out of 5 stars 2,101
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Narración:4.5 out of 5 stars 1,738
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Historia4.5 out of 5 stars 1,718
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
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General4.5 out of 5 stars 13,977
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Narración:4.5 out of 5 stars 11,595
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Historia4.5 out of 5 stars 11,508
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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3 out of 5 stars
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Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries