
The Cold Start Problem
How to Start and Scale Network Effects
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Narrado por:
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Andrew Chen
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De:
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Andrew Chen
Acerca de esta escucha
A start-up executive and investor draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem” - by leveraging network effects to launch and scale toward billions of users.
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.
Yet most entrepreneurs lack the vocabulary and context to describe them - much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest - to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.
The Cold Start Problem reveals what makes winning networks thrive, why some start-ups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
©2021 Andrew Chen (P)2021 HarperCollins PublishersLos oyentes también disfrutaron...
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 7 m
- Versión completa
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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doesnt teach you much
- De Kenneth en 06-07-20
De: Michael A. Cusumano, y otros
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Matchmakers
- The New Economics of Multisided Platforms
- De: Richard Schmalensee, David S. Evans
- Narrado por: John McLain
- Duración: 6 h y 53 m
- Versión completa
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- De Razi T. en 06-03-20
De: Richard Schmalensee, y otros
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
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What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Versión completa
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- De C Mason en 02-25-15
De: John Warrillow
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Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- De: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrado por: Chris Yeh, Reid Hoffman
- Duración: 9 h y 3 m
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What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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not much here.
- De Francis Shanahan en 09-05-19
De: Reid Hoffman, y otros
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Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- De: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrado por: James Foster
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Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
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Finally a book that just gives you the info.
- De Kevin M en 09-13-16
De: Geoffrey G. Parker, y otros
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Super Founders
- What Data Reveals About Billion-Dollar Startups
- De: Ali Tamaseb
- Narrado por: Dean Temple, Catherine Ho, Jason Culp
- Duración: 8 h y 48 m
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Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on start-ups, comparing billion-dollar start-ups with those that failed to become one - 30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected.
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Great book
- De An All time Amazoner! en 12-13-21
De: Ali Tamaseb
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Why Startups Fail
- A New Roadmap for Entrepreneurial Success
- De: Tom Eisenmann
- Narrado por: Robert Fass
- Duración: 10 h y 52 m
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Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
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Shades of gray between startup failure and success
- De Greg Fisher en 04-04-21
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Arriving Today
- From Factory to Front Door - Why Everything Has Changed About How and What We Buy
- De: Christopher Mims
- Narrado por: James Fouhey
- Duración: 11 h y 23 m
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We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.
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Great look at process of product arriving to our home.
- De Jacquie en 10-06-21
De: Christopher Mims
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The Right It
- Why So Many Ideas Fail and How to Make Sure Yours Succeed
- De: Alberto Savoia
- Narrado por: Roger Wayne
- Duración: 6 h y 25 m
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The law of market failure: Most new products will fail in the market, even if competently executed.
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Great story and great audio narration
- De Eduards en 05-18-19
De: Alberto Savoia
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Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- De: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrado por: Chris Yeh, Reid Hoffman
- Duración: 9 h y 3 m
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What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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not much here.
- De Francis Shanahan en 09-05-19
De: Reid Hoffman, y otros
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Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- De: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrado por: James Foster
- Duración: 11 h y 5 m
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General
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Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
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Finally a book that just gives you the info.
- De Kevin M en 09-13-16
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Super Founders
- What Data Reveals About Billion-Dollar Startups
- De: Ali Tamaseb
- Narrado por: Dean Temple, Catherine Ho, Jason Culp
- Duración: 8 h y 48 m
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Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on start-ups, comparing billion-dollar start-ups with those that failed to become one - 30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected.
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Great book
- De An All time Amazoner! en 12-13-21
De: Ali Tamaseb
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Why Startups Fail
- A New Roadmap for Entrepreneurial Success
- De: Tom Eisenmann
- Narrado por: Robert Fass
- Duración: 10 h y 52 m
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Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
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Shades of gray between startup failure and success
- De Greg Fisher en 04-04-21
De: Tom Eisenmann
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Arriving Today
- From Factory to Front Door - Why Everything Has Changed About How and What We Buy
- De: Christopher Mims
- Narrado por: James Fouhey
- Duración: 11 h y 23 m
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We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.
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Great look at process of product arriving to our home.
- De Jacquie en 10-06-21
De: Christopher Mims
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The Right It
- Why So Many Ideas Fail and How to Make Sure Yours Succeed
- De: Alberto Savoia
- Narrado por: Roger Wayne
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The law of market failure: Most new products will fail in the market, even if competently executed.
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Great story and great audio narration
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Company of One
- Why Staying Small Is the Next Big Thing for Business
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
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Masters of Scale
- Surprising Truths from the World's Most Successful Entrepreneurs
- De: Reid Hoffman, June Cohen, Deron Triff
- Narrado por: William DeMeritt, Reid Hoffman
- Duración: 9 h y 51 m
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Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.
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It's not a book it's meandering excrement
- De ashtor llc en 06-05-22
De: Reid Hoffman, y otros
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Where Is My Flying Car?
- De: J. Storrs Hall
- Narrado por: Jonathan Todd Ross
- Duración: 14 h y 1 m
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The science fiction of the 1960s promised us a future remade by technological innovation: We’d vacation in geodesic domes on Mars, have meaningful conversations with computers, and drop our children off at school in flying cars. Fast-forward 60 years and we’re still stuck in traffic in gas-guzzling sedans and boarding the same types of planes we flew in over half a century ago. What happened to the future we were promised? In Where Is My Flying Car?, J. Storrs Hall sets out to answer this deceptively simple question.
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More than just flying cars
- De Daniel Fudge en 09-10-23
De: J. Storrs Hall
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Rebel Talent
- Why It Pays to Break the Rules at Work and in Life
- De: Francesca Gino
- Narrado por: Tamara Marston
- Duración: 7 h y 56 m
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Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels - those who practice "positive deviance" at work - are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive.
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Empowering!
- De touristth en 10-05-19
De: Francesca Gino
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High Growth Handbook
- De: Elad Gil
- Narrado por: Kevin Stillwell
- Duración: 12 h y 26 m
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Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.
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Superb
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Benjamin Franklin's Last Bet
- The Favorite Founder's Divisive Death, Enduring Afterlife, and Blueprint for American Prosperity
- De: Michael Meyer
- Narrado por: Donald Corren
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Benjamin Franklin was not a gambling man. But at the end of his illustrious life, the Founder allowed himself a final wager on the survival of the United States: a gift of two thousand pounds to Boston and Philadelphia, to be lent out to tradesmen over the next two centuries to jump-start their careers. Each loan would be repaid with interest over ten years. If all went according to Franklin’s inventive scheme, the accrued final payout in 1991 would be a windfall.
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Franklin at His Best
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The Craft
- How the Freemasons Made the Modern World
- De: John Dickie
- Narrado por: Simon Slater
- Duración: 16 h y 35 m
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Founded in London in 1717 as a way of binding men in fellowship, Freemasonry proved so addictive that within two decades it had spread across the globe. Masonic influence became pervasive. Under George Washington, the Craft became a creed for the new American nation. Masonic networks held the British empire together. Under Napoleon, the Craft became a tool of authoritarianism and then a cover for revolutionary conspiracy. Both the Mormon Church and the Sicilian mafia owe their origins to Freemasonry.
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The best book about Freemasonry out there.
- De Isaac Pea en 02-19-21
De: John Dickie
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Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
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- Narrado por: Pat Flynn
- Duración: 5 h y 2 m
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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Big Meh
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De: Pat Flynn
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Some We Love, Some We Hate, Some We Eat
- Why It's So Hard to Think Straight About Animals
- De: Hal Herzog
- Narrado por: James Anderson Foster
- Duración: 12 h y 23 m
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Some We Love, Some We Hate, Some We Eat is a highly entertaining and illuminating journey through the full spectrum of human-animal relations. Drawing on his groundbreaking research in the field of anthrozoology, Dr. Hal Herzog tries to make sense of our complex relationships with animals and the challenging moral conundrums we face regarding these creatures who share our world - and some, our homes. .
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Fantastic Read!
- De Kelly en 09-03-22
De: Hal Herzog
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- De: Scott Kupor, Eric Ries
- Narrado por: Sean Runnette
- Duración: 9 h y 48 m
- Versión completa
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Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
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As a founder I can highly recommend it
- De Mark en 07-15-19
De: Scott Kupor, y otros
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What's Gotten into You
- The Story of Your Body's Atoms, from the Big Bang Through Last Night's Dinner
- De: Dan Levitt
- Narrado por: Mike Chamberlain
- Duración: 12 h y 38 m
- Versión completa
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Every one of us contains a billion times more atoms than all the grains of sand in the earth’s deserts. If you weigh 150 pounds, you’ve got enough carbon to make 25 pounds of charcoal, enough salt to fill a saltshaker, enough chlorine to disinfect several backyard swimming pools, and enough iron to forge a 3-inch nail. But how did these elements combine to make us human?
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One of the Very Best Science Books I have Read
- De TStair en 03-20-23
De: Dan Levitt
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Unthinkable
- An Extraordinary Journey Through the World's Strangest Brains
- De: Helen Thomson
- Narrado por: Helen Thomson
- Duración: 7 h y 19 m
- Versión completa
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A prize-winning journalist with a background in neuroscience, Helen Thomson spent years tracking down people who live with the world's most extraordinary neurological disorders - like a man who tried to break his back because his legs no longer felt like his own, and another who believed that he was dead for nine years. Not content to simply read about these cases on paper, Thomson reached out to 10 people with these afflictions, and they agreed to tell her their stories.
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Very interesting
- De Ruthi en 07-01-19
De: Helen Thomson
Lo que los oyentes dicen sobre The Cold Start Problem
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Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Amazon Customer
- 05-02-22
Entrepreneur Essential
Accessible case studies expand on a functional characterization of “network effects.” Useful anecdotes for entrepreneurs to digest and apply when evaluating firms and markets. Great pain and steep losses might be avoided by a thorough reading of this text.
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- Sagie
- 03-02-22
One of the best new entrepreneurship books in a while!
I have read many entrepreneurial books, and haven’t seen something so fresh and new (in terms of ideas) in a while. A great read.
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- Naren Balasubramaniam
- 12-29-22
Eye opening!
Quite enlightening and insightful walk through of concepts and practical advice. Treasure trove for anyone who aspires to design to scale. Loved it!
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- sandy orrestel
- 07-29-23
Wow
Super informative and helpful. I will be using this in the future for sure. 5 stars
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- ANDRE
- 10-07-22
Former uber an VC telling real examples
The book is written by Andrew Chen, a former Uber executive and VC. Very interesting on how he uses several practical examples. Interviewed more than 100 people for 2-3 years to write this book as he believes that the literature on this topic is not good and is better to learn from real examples.
Starts by mentioning his role at Uber, how they used to look at the network effect on a city level (consolidated numbers they never used as a KPI) and how they scaled to billions users.
He also mentioned that he used to study biology and how the animals also used network effects to survive (protect, warning, food, etc). Interesting fact about the telephone being one of the first network effect companies.
He divides the path to create and scale into 5 parts:
The cold start problem
The tipping point
Escape velocity
The ceiling
The Moat
Network effects are defined by your product being more valuable as more people use it.
The cold start problem. In this chapter he mentions Tiny Speck (former slack, and how it pivoted from a
failed game), credit cards (Bofa example on mailing 60k free cards and registering several merchants), Wikipedia, Tinder, Zoom and clubhouse. Very important to find the minimum stable group to make your product work. In zoom, CEO mentions 2 people, slack a group less than 10 people (but actively using, from the same team, etc), Airbnb more than 300 listings, Uber less than 3 minute ETA. After finding this minimum, which could be called the atomic network, you go to adjacent network (Facebook - other colleges, credit card- adjacent cities).To solve the cold start, it need to have both sides of supply and demand and usually there is a hard side (youtube - content developer, uber - drivers, marketplace - merchants, tinder - woman and usually the more attractive).
The tipping point. This part the author mentions several examples like tinder (that after finding an atomic network in a college party they sponsored - influential people, needed to download the app before getting into the party, and wanted to contact some people on the next day - they expanded using the same strategy), linkedin (that used the invite only strategy - others like gmail and facebook also did the same), Instagram (“Come for the tool, stay for the network” - other examples of this strategy is dropbox, google suite - build a good tool, that an individual can use and them create a network behind it - thats is why a competitor photo app had not the same success as instagram), Paypal (paying up coupons strategy), Reddit (“Flintstoning” - I really liked this term, basically is mentions the car that Fred used his own feet as the motor - the parallel here is as reddit did at the beginning when they created their own links to be posted instead of automatic or people form the community - basically its things that are done “manually” at the beginning to get the network some traction. Other examples are content, food delivery where the restaurants were not yet registered on the platform and someone made the pickup as it was the final client, etc) and also mentioned Uber (“always be hustlin”).
Escape velocity. In this chapter also some good examples. Dropbox, Paypal, credit bureaus and made an interesting parallel with a disease (scurvy). This disease impacted some crews in ships during the past and a doctor made the random test in separate groups. This is the same idea on analyzing cohorts. Author mentioned some metrics like the ratio of new invites (Ex: 1000 people convert 500, that converts 250 - ratio of 0,5) and also ratios related to engagement (% of people that uses after 1 day, week, etc - also mentioned that a “smile” curve is not usual and could be a good point of a good app/service/etc).
Ceiling. In this chapter the author mentions the T2D3 (rocket ship growth) - triple, triple, double, double, double. Define a goal (Ex: IPO, M&A, purpose, etc) like an IPO. to get there you need a ~$ 1 billion valuation. Peers have a 10x revenues implying an ARR of $ 100mm. To get there the first 1-3 years you need to find the product market fit and get to $2 mm ARR. Then triple to $6 mm, triple to $18mm, double to $36 mm, double to $72 mm and finally double it to more than $100 mm. Also mentions that when hitting the ceiling (which is good news, given that you have a good product/service) you need to find new adjacent markets and it has different strategies. Instagram had 400 mm users when it hit the ceiling and the next adjacent were 35-45 year US women and needed a different strategy. Then it was woman in Jacarta with a prepaid phone. Author also mentioned twitch and ebay. These cases you needed new layers of growth. In ebay case, it was the “buy now button” at some point. You can also go to other regions and new services to continue the exponential growth. Of course each has specific points to address, given that a new path has a higher probability of failing (like VCs investments).Also very good points of problems when hitting the ceiling. Value of the product might be reduced when the network revolts (Uber drivers that made ~40% of the rides protested - and in this case there is a necessity of caring about the hard part of the network - same case of content producer in a predecessor of youtube) and also the overcrowding (Adds and email messaging reduced dramatically their value due to spam). Youtube has several mechanisms to curate the content, AI, etc.
The moat. This term came from Warren buffet, and describes companies with clear and sustaining competitive differentials and high barriers to entry. This chapter mentions strategies like cherry picking (Airbnb choosing rental sector from craigslist) which basically chooses a specific market which is not being fully attended (Snap didi it with photos from facebook). Another thing is to compete over the hard side (Uber example with riders). Also very interesting points on competition (Airbnb vs wimdu, google plus vs facebook). In the case of google, it mentioned why sometimes bundling and having a big bang start might not be good if the product is not yet created atomic networks. A successful example was Microsoft with internet explorer and the office package.
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- josh
- 09-29-23
Game Changer
Reading this book has been a game changer. I'm in the early stages of building a marketplace and it feels like Andrew is laying out actionable items that will make an instant impact. Thank you for sharing!
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- WW
- 04-04-22
Helpful for startups w network effects
Many great real world examples of the different stages a startup goes through that have network effects. I like how he is able to define the different stages and dissect them individually.
Can take some out of this book and apply it to your own venture.
Atomic networks key.
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- Kenneth Hanson
- 12-31-21
Insightful & Captivating
As an early stage startup founder, I only wish there were dozens more books like this. Tactical breakdowns of how the world’s best startups came to be, written with page turning stories of the “glory days” at Uber. The combo of the two make you feel like you’re part of the story, which has a multiplier effect on comprehension.
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- roger m pena
- 01-26-22
One of the best Network Effects books.
Loved it! This is one of the best Network Effects books out on the market today. Gives many real life industry examples and angles to what Network Effects look like in the market today. Breaks down Network Effects into a simpler understanding to the concept. Must read or listen if interested in this type of subject matter!
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- Anonymous User
- 07-03-24
Incredible
Sober submission of how science actually works wrt hydrocarbons, a multiple time listening candidate. Highly recommend
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