The Mom Test
How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
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The Mom Test
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Narrado por:
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Rob Fitzpatrick
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De:
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Rob Fitzpatrick
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.
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As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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2 out of 5 stars
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Much Too General to Be Useful
- De Coldmountain en 05-22-15
De: Stephanie Palmer
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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General3.5 out of 5 stars 128
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Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,000
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Narración:4.5 out of 5 stars 873
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Historia4.5 out of 5 stars 870
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Dotcom Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
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General5 out of 5 stars 1,142
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Narración:5 out of 5 stars 915
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Historia5 out of 5 stars 911
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
-
Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- De: Mark Hunter CSP
- Narrado por: Sean Pratt
- Duración: 6 h y 10 m
- Versión completa
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General4.5 out of 5 stars 385
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Narración:4.5 out of 5 stars 329
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Historia4.5 out of 5 stars 325
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
-
recycles a lot of common info
- De roland en 04-18-17
De: Mark Hunter CSP
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- De: Carrie Wilkerson
- Narrado por: Carrie Wilkerson
- Duración: 6 h y 26 m
- Versión completa
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General4 out of 5 stars 192
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Narración:4.5 out of 5 stars 161
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Historia4.5 out of 5 stars 164
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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1 out of 5 stars
-
Where is the substance?
- De David en 06-21-12
De: Carrie Wilkerson
-
Heart and Hustle
- Use your passion. Build your brand. Achieve your dreams.
- De: Patricia Bright
- Narrado por: Patricia Bright
- Duración: 5 h y 24 m
- Versión completa
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General4.5 out of 5 stars 193
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Narración:5 out of 5 stars 170
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Historia4.5 out of 5 stars 169
From the early lessons she learned growing up in South London, to the moment she gave up the 9 to 5 to do what she loved, Patricia Bright’s story will revolutionise how you think about work, life, and what it means to succeed.
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5 out of 5 stars
-
An absolutely amazing guide
- De Alisha Thompson en 05-01-19
De: Patricia Bright
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 168
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Narración:4.5 out of 5 stars 107
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Historia4.5 out of 5 stars 108
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 48
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Narración:4.5 out of 5 stars 41
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Historia4.5 out of 5 stars 41
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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1 out of 5 stars
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
Las personas que vieron esto también vieron...
-
Giftology
- De: John Ruhlin
- Narrado por: Drew Birdseye
- Duración: 2 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 1,238
-
Narración:5 out of 5 stars 1,058
-
Historia4.5 out of 5 stars 1,042
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
-
3 out of 5 stars
-
Has one beautiful sentence
- De Robin Ruud en 07-05-17
De: John Ruhlin
-
Anything You Want
- 40 Lessons for a New Kind of Entrepreneur
- De: Derek Sivers
- Narrado por: Derek Sivers, Naina Kader
- Duración: 2 h y 2 m
- Versión completa
-
General5 out of 5 stars 27
-
Narración:5 out of 5 stars 23
-
Historia5 out of 5 stars 23
You started a business. But why? Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough? Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.
-
5 out of 5 stars
-
Thank you
- De Homeschooling Mama. en 12-20-24
De: Derek Sivers
-
The Cafe on the Edge of the World
- A Story About the Meaning of Life
- De: John Strelecky
- Narrado por: John Strelecky
- Duración: 2 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 818
-
Narración:4.5 out of 5 stars 714
-
Historia4.5 out of 5 stars 711
The nine-time bestseller of the year that has transformed the lives of millions around the world. Over five million copies sold. In a small café at a location so remote it stands in the middle of the middle of nowhere, John—a man in a hurry—is at a crossroads. Intent only on refueling before moving along on his road trip, he finds sustenance of an entirely different kind. In addition to the specials of the day, the café menu lists three questions all diners are encouraged to consider: Why are you here? Do you fear death? Are you fulfilled?
-
5 out of 5 stars
-
Wow
- De Brandy Pigeon en 07-17-21
De: John Strelecky
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,680
-
Narración:4.5 out of 5 stars 3,889
-
Historia4.5 out of 5 stars 3,854
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 235
-
Narración:4.5 out of 5 stars 188
-
Historia4.5 out of 5 stars 187
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
4 out of 5 stars
-
The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 432
-
Narración:4.5 out of 5 stars 337
-
Historia4.5 out of 5 stars 335
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
-
Giftology
- De: John Ruhlin
- Narrado por: Drew Birdseye
- Duración: 2 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 1,238
-
Narración:5 out of 5 stars 1,058
-
Historia4.5 out of 5 stars 1,042
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
-
3 out of 5 stars
-
Has one beautiful sentence
- De Robin Ruud en 07-05-17
De: John Ruhlin
-
Anything You Want
- 40 Lessons for a New Kind of Entrepreneur
- De: Derek Sivers
- Narrado por: Derek Sivers, Naina Kader
- Duración: 2 h y 2 m
- Versión completa
-
General5 out of 5 stars 27
-
Narración:5 out of 5 stars 23
-
Historia5 out of 5 stars 23
You started a business. But why? Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough? Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.
-
5 out of 5 stars
-
Thank you
- De Homeschooling Mama. en 12-20-24
De: Derek Sivers
-
The Cafe on the Edge of the World
- A Story About the Meaning of Life
- De: John Strelecky
- Narrado por: John Strelecky
- Duración: 2 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 818
-
Narración:4.5 out of 5 stars 714
-
Historia4.5 out of 5 stars 711
The nine-time bestseller of the year that has transformed the lives of millions around the world. Over five million copies sold. In a small café at a location so remote it stands in the middle of the middle of nowhere, John—a man in a hurry—is at a crossroads. Intent only on refueling before moving along on his road trip, he finds sustenance of an entirely different kind. In addition to the specials of the day, the café menu lists three questions all diners are encouraged to consider: Why are you here? Do you fear death? Are you fulfilled?
-
5 out of 5 stars
-
Wow
- De Brandy Pigeon en 07-17-21
De: John Strelecky
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,680
-
Narración:4.5 out of 5 stars 3,889
-
Historia4.5 out of 5 stars 3,854
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
-
General4.5 out of 5 stars 235
-
Narración:4.5 out of 5 stars 188
-
Historia4.5 out of 5 stars 187
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
4 out of 5 stars
-
The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 432
-
Narración:4.5 out of 5 stars 337
-
Historia4.5 out of 5 stars 335
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 7 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 2,702
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Narración:4.5 out of 5 stars 2,202
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Historia4.5 out of 5 stars 2,176
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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4 out of 5 stars
-
Great book, terrible audio wanted to ask a refund
- De Srikanth Ramanujam en 11-15-18
De: Marty Cagan
-
Deploy Empathy
- A Practical Guide to Interviewing Customers
- De: Michele Hansen
- Narrado por: Michele Hansen
- Duración: 7 h y 9 m
- Versión completa
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General4 out of 5 stars 8
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Narración:4.5 out of 5 stars 7
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Historia4 out of 5 stars 6
Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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2 out of 5 stars
-
Good book but bad format
- De Steve en 01-19-24
De: Michele Hansen
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Understanding Michael Porter
- The Essential Guide to Competition and Strategy
- De: Joan Magretta
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 650
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Narración:4 out of 5 stars 548
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Historia4.5 out of 5 stars 541
Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....
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5 out of 5 stars
-
Horrible and pompous narration
- De Amazon Customer en 08-28-13
De: Joan Magretta
-
Attention Factory
- The Story of TikTok and China's ByteDance
- De: Matthew Brennan
- Narrado por: Maxwell Zener
- Duración: 6 h y 54 m
- Versión completa
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General4.5 out of 5 stars 43
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Narración:4.5 out of 5 stars 35
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Historia4.5 out of 5 stars 34
In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.
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5 out of 5 stars
-
Fascinating
- De Saul Lustgarten en 10-30-24
De: Matthew Brennan
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Start Small, Stay Small
- A Developer's Guide to Launching a Startup
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 158
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Narración:4.5 out of 5 stars 136
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Historia4.5 out of 5 stars 133
Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.
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2 out of 5 stars
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Can't get past the vocal fry
- De Mahesh en 07-31-21
De: Rob Walling
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The Startup Owner's Manual
- The Step-by-Step Guide for Building a Great Company
- De: Steve Blank, Bob Dorf
- Narrado por: Matthew Boston
- Duración: 12 h y 59 m
- Versión completa
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General4.5 out of 5 stars 77
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Narración:4.5 out of 5 stars 66
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Historia4.5 out of 5 stars 66
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
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2 out of 5 stars
-
Nothing to learn from this book
- De Thomas D. Kehoe en 02-23-22
De: Steve Blank, y otros
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 14 m
- Versión completa
-
General5 out of 5 stars 132
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Narración:5 out of 5 stars 118
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Historia5 out of 5 stars 118
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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5 out of 5 stars
-
Solid
- De Phil Williams en 12-14-23
De: Rob Walling
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Versión completa
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General4.5 out of 5 stars 665
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Narración:4.5 out of 5 stars 548
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Historia4.5 out of 5 stars 539
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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3 out of 5 stars
-
Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
De: Dan Olsen
-
Escaping the Build Trap
- How Effective Product Management Creates Real Value
- De: Melissa Perri
- Narrado por: Erin deWard
- Duración: 6 h y 44 m
- Versión completa
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General4.5 out of 5 stars 534
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Narración:4.5 out of 5 stars 440
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Historia4.5 out of 5 stars 437
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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3 out of 5 stars
-
Distractingly soft narration
- De Heather Henderson en 01-21-21
De: Melissa Perri
-
The Four Steps to the Epiphany
- De: Steve Blank
- Narrado por: Graham Rowat
- Duración: 9 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 93
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Narración:4.5 out of 5 stars 73
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Historia4.5 out of 5 stars 73
The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.
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4 out of 5 stars
-
Piercing Narrator
- De David P en 01-09-21
De: Steve Blank
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- De: Gabriel Weinberg, Justin Mares
- Narrado por: Gabriel Weinberg
- Duración: 7 h y 24 m
- Versión completa
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General4.5 out of 5 stars 875
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Narración:4.5 out of 5 stars 720
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Historia4.5 out of 5 stars 719
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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5 out of 5 stars
-
Review from a marketing pro
- De SV en 06-18-16
De: Gabriel Weinberg, y otros
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- De: Joshua Seiden
- Narrado por: Chris Abell
- Duración: 1 h y 21 m
- Versión completa
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General4.5 out of 5 stars 327
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Narración:4.5 out of 5 stars 249
-
Historia4.5 out of 5 stars 248
In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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5 out of 5 stars
-
Quick, informative, and easy to understand
- De tatianna en 01-11-20
De: Joshua Seiden
Lo que los oyentes dicen sobre The Mom Test
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
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- Ismoil A.
- 04-05-23
Best book on customer survey
It is concise, easy to follow and full of insights. I am working on developing my startup idea and the book was very eye-opening. I can suggest it to product managers as well
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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- Anonymous User
- 10-08-20
Great for entrepreneurs
I feel like a lot of businesses fail because they ask the wrong questions. This book is good at keeping it simple and making sure you don’t get mislead.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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- Katarzyna Ulok
- 12-21-20
A good reminder on how to do user interviews right
This book is short and to the point. Rob gives examples of the tasks we all fall into when trying to launch a new product or improve our existing offering. Even though I knew about them, I still occasionally fall into these traps. The Mom Test is a good reminder to avoid mistakes and you can get back to it often to keep that approach fresh in your mind.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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- Anonymous User
- 09-11-20
Great book
Short and to the point. The author walks
You through how to run customers interviews in a simple manner. Love it
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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- Shahar Davidson
- 09-30-21
A must have for entrepreneurs
One of the best books that I've read lately for entrepreneurs. Very practical. Straight and to the point. Narration by Rob is great.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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- Amazon Customer
- 09-18-22
great tools for ideas and selling in general
a guide that I will be using in any setting, any interaction, work, business or social
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Total5 out of 5 stars
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- Justin M.
- 11-15-22
so insightful
this book is gold I wish I knew this at the beginning of our start up but it’s even relevant when you are already launched thank you
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Total5 out of 5 stars
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- Mikheil Chigogidze
- 05-05-23
great points about asking proper questions
great points about asking proper questions, also good examples pf types of questions to ask
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Total4 out of 5 stars
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- Bernard Komu
- 05-25-23
Great
This is really a good book since it demystifies the art of talking to potential customers.
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Total5 out of 5 stars
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- seabastian osueke
- 01-24-24
Very clear and to the point
Would recommend this book to anyone in need of product research and validation or general sales
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