
Crossing the Chasm
Marketing and Selling Technology Projects to Mainstream Customers
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Narrado por:
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Mike Chamberlain
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Download the accompanying reference guide.©2012 Geoffrey A. Moore (P)2012 HarperCollins PublishersLos oyentes también disfrutaron...
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- Versión completa
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General
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In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
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Very very inspirational to me.
- De Fábio en 06-12-17
De: Charles A. O'Reilly III, y otros
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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Historia
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
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Historia
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- De: Louis V. Gerstner Jr.
- Narrado por: Edward Herrmann
- Duración: 8 h y 29 m
- Versión completa
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General
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- De Art H en 02-08-05
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Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
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Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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General
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Narración:
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Historia
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
- Versión completa
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General
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Narración:
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- De: Jeff Hoffman, David Finkel
- Narrado por: David Finkel
- Duración: 7 h y 14 m
- Versión completa
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General
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Narración:
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Historia
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- De Jonathan Bonanno en 05-25-21
De: Jeff Hoffman, y otros
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
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General
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Narración:
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Historia
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
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Book Summary: Crossing the Chasm
- 45 Minutes - Key Points Summary/Refresher
- De: Executive Reads
- Narrado por: Michael Stadler
- Duración: 47 m
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In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm.
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This is the best thing i've gotten off of amazon
- De spyglass en 05-25-16
De: Executive Reads
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Inside the Tornado
- De: Geoffrey A. Moore
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Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
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Good, but not "blown away"
- De Jason Comely en 12-24-12
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Escape Velocity
- Free Your Company's Future from the Pull of the Past
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From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.
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Voice doesn't match Velocity
- De Jason Comely en 12-24-12
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Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- De: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrado por: Chris Yeh, Reid Hoffman
- Duración: 9 h y 3 m
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General
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Narración:
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Historia
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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not much here.
- De Francis Shanahan en 09-05-19
De: Reid Hoffman, y otros
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Start at the End
- How to Build Products That Create Change
- De: Matt Wallaert
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- Duración: 4 h y 40 m
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Narración:
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Historia
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- De Amazon Customer en 08-14-19
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
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General
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Narración:
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Historia
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
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Book Summary: Crossing the Chasm
- 45 Minutes - Key Points Summary/Refresher
- De: Executive Reads
- Narrado por: Michael Stadler
- Duración: 47 m
- Versión completa
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General
-
Narración:
-
Historia
In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm.
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This is the best thing i've gotten off of amazon
- De spyglass en 05-25-16
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Inside the Tornado
- De: Geoffrey A. Moore
- Narrado por: Geoffrey A. Moore
- Duración: 3 h y 4 m
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General
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Narración:
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Historia
Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
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Good, but not "blown away"
- De Jason Comely en 12-24-12
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Escape Velocity
- Free Your Company's Future from the Pull of the Past
- De: Geoffrey A. Moore
- Narrado por: Rick Adamson
- Duración: 6 h y 6 m
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General
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Narración:
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Historia
From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.
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Voice doesn't match Velocity
- De Jason Comely en 12-24-12
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Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- De: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrado por: Chris Yeh, Reid Hoffman
- Duración: 9 h y 3 m
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General
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Narración:
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Historia
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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not much here.
- De Francis Shanahan en 09-05-19
De: Reid Hoffman, y otros
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Start at the End
- How to Build Products That Create Change
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- Duración: 4 h y 40 m
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General
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Narración:
-
Historia
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- De Amazon Customer en 08-14-19
De: Matt Wallaert
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
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General
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Narración:
-
Historia
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
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Understanding Michael Porter
- The Essential Guide to Competition and Strategy
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General
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Historia
Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....
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Horrible and pompous narration
- De Amazon Customer en 08-28-13
De: Joan Magretta
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The Innovator's Dilemma
- Meeting the Challenge of Disruptive Change
- De: Clayton M. Christensen
- Narrado por: Deaver Brown
- Duración: 1 h y 6 m
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General
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Historia
This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
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poor quality summary only
- De A. C en 11-25-12
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Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
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General
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Historia
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
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The Innovator's Solution
- Creating and Sustaining Successful Growth
- De: Clayton M. Christensen, Michael E. Raynor
- Narrado por: Joel Leffert
- Duración: 9 h y 21 m
- Versión completa
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General
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Historia
Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.
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Great Book...Drone Narration
- De Pat en 06-11-13
De: Clayton M. Christensen, y otros
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 7 h y 45 m
- Versión completa
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General
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Historia
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Great book, terrible audio wanted to ask a refund
- De Srikanth Ramanujam en 11-15-18
De: Marty Cagan
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
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General
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Historia
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- De: Clayton M. Christensen
- Narrado por: L.J. Ganser
- Duración: 8 h y 37 m
- Versión completa
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General
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His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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This book is best read, not heard
- De Andrea Rudert en 09-09-17
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- De: Ben Horowitz
- Narrado por: Kevin Kenerly
- Duración: 7 h y 57 m
- Versión completa
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- De Thomas en 03-18-14
De: Ben Horowitz
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Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
- Versión completa
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General
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- De marianella en 12-01-20
De: Wes Bush
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Empowered
- Ordinary People, Extraordinary Products
- De: Marty Cagan, Chris Jones
- Narrado por: Marty Cagan
- Duración: 11 h y 9 m
- Versión completa
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General
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Historia
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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Where’s the meat?
- De Scott en 01-14-22
De: Marty Cagan, y otros
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
- Versión completa
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General
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Narración:
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Historia
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
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Zero to one
- Mutig denken. Neues wagen. Zukunft bauen.
- De: Peter Thiel, Blake Masters
- Narrado por: Matthias Lühn
- Duración: 4 h y 53 m
- Versión completa
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General
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Wir leben in einer technologischen Sackgasse. Zwar suggeriert die Globalisierung technischen Fortschritt, doch das vermeintlich Neue, sind vor allem Kopien des Bestehenden. Thiel, Peter, Silicon-Valley-Insider und in der Wirtschaftscommunity bestens bekannter Innovationstreiber ist überzeugt: Globalisierung ist kein Fortschritt, Konkurrenz ist schädlich und nur Monopole sind nachhaltig erfolgreich. Er zeigt: Wahre Innovation entsteht nicht horizontal, sondern sprunghaft - from Zero to One.
De: Peter Thiel, y otros
Lo que los oyentes dicen sobre Crossing the Chasm
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Raymond Green
- 12-20-15
Timeless
If you could sum up Crossing the Chasm in three words, what would they be?
Timeless marketing principles
Was this a book you wanted to listen to all in one sitting?
No.
Any additional comments?
This is an incredible book on marketing technology products that, at times, seems out of date. The examples provided may not be applicable. And the level of detail on certain things is a bit much. But the principles and fundamentals make this a must read for entrepreneurs, product managers, marketers, and product developers. Moore provides a structure to move from early adoption to mainstream marketing that is actually applicable to every day business-people. This book was recommended by a mentor of mine as a top 5 must read, and I recommend it likewise to others.
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esto le resultó útil a 3 personas
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- Ehud Shavit
- 06-19-18
Essential for the innovative products community
One of those old books you may only call "a classic".
Examples are outdated but the theory is as current as ever and highly essential for anyone who would like to penetrate the market with a new product.
Just buy and listen - you will thank me later :-)
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- Janez
- 10-18-19
INTERESTING
While preparing my PhD disertation, this audio book seemed to be a wonderful add-on to articles and one can listen it in a car while driving.
Somewhere in the middle the story became somewhat too foggy, but I am happy to keep listened as last 45min are really good and useful for my needs.
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- Exquisite Software
- 02-23-17
Great book for entrepreneurs wanting to scale
Full of information to help you succeed from the bottom up and reminding you not to go too wide too quick.
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- RamseyElia
- 02-07-22
Now I know why Russel Brunson was geeking out on this book!!!
Some of the examples are a little old but the book is as current as ever. The writing is crisp and witty, very clear and concise. A truly fantastic book for people launching products in the technology world. The author knows this stuff so well, and has so many examples, that he truly conveys the essence of what needs to get done. If you are looking for the Yoda of tech marketing, I believe you’ve come to the right place…
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- JB
- 04-10-13
Misleading Release Date of 2012. content date:1998
Is there anything you would change about this book?
I would update it to present day. The book is extremely insightful and some of the practices hold true, but it's misleading that the release date says 2012.
What could Geoffrey A. Moore have done to make this a more enjoyable book for you?
He could have included a couple of jokes in the book. Lawyer jokes are usually good. Also, Attorney jokes are funny.
Or he could have made me a sandwich while I was reading it. That would have been great.
If this book were a movie would you go see it?
Seriously? A book about segmenting markets and focusing efforts to cross an invisible chasm between innovators/visionaries and early stage adopters? That sounds like it would be a fascinating movie. Sign me up for the rights. Maybe we can cast Colin Powell, Ben Stein and Margaret Thatcher to really push it over the top of excitement.
"Filling the Chasm", on the other hand might be a movie that more people would see. Not me, of course. That's gross.
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esto le resultó útil a 7 personas
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- John T
- 02-20-22
Verbose, outdated drech
Had to read this for grad school. Hated it. 10% worthwhile (if obvious) information, 90% filler (out of date filler).
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- DW
- 03-31-22
Must-read classic with outdated examples.
A classic every entrepreneur should read. Note the examples used are far out of date and won't be familiar to younger readers.
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- Chris Marshall
- 06-28-23
Very informative and detailed and helpful!
Do you want your company to make it big? Listen to this book more than once. The insights are unmatched.
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- Larry Worth
- 09-22-24
Worth a listen...if you have the time.
This book offers valuable insights into marketing disruptive technologies, but I found it challenging to connect with due to the outdated references. While the core concepts about the technology adoption lifecycle are still relevant, the examples feel dated, making it harder to relate them to today's market. The narration is professional, but the material requires focused attention. However, you might benefit from seeking out more updated resources to supplement the concepts presented here. If you're in the tech industry and interested in foundational marketing theories, it's worth a listen.
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