Showing results by author "Kenrick Cleveland" in All Categories

Persuasive Messaging is the third e-book in the Dominating Discourses series. It continues its purpose in teaching you the ways to win in every conversation, discussion or presentation. This book teaches how to rapidly get right to the heart of the matter in any conversation. You are taught how to identify the core of a discussion, meaning that you can say what you want to say even better, cutting away euphemisms. You can state your own case more clearly and reveal the flaws in your opponent's case. This is a powerful tool to frame and re-frame any argument your own way. By making ...

This eleventh e-book in the Dominating Discourses series concerns enhancing ethos, and how to base or boost an argument through your reputation or someone else's. It explains how to assure your listener about your good intentions, how to assert your authority and how to convince them that you are on the same wavelength. It also teaches strategies to help you recover in the event that you make a mistake. You will also learn how to persuade through the use of allusions and other strategies which serve to elicit emotions in your listener. Finally, you are shown how to avoid some of the factors...

In this seventh book in the Persuasion Force series, Kenrick Cleveland reviews what readers have learned so far in this series of books and offers advice on blending your persuasion skills and understanding how they work seamlessly together. Much more practical, advanced advice is given on topics such as rhythmic speaking, repetition, setting your intention, rapport and representational systems. Having previously looked at the basic applications of these foundational skills, you will find here a masterclass on using them fluently and fluidly, with many practical anecdotal examples to ...

This eighth e-book in the Dominating Discourses series teaches you how to recognize and use to your advantage no less than seven common cognitive biases. You are taught hot to deal with bait and switch tactics, an increasingly common method of trying to put someone on the wrong foot in a discussion. Not only will you become aware when someone is trying to do this to you, you will also be able to turn the tables and shut them down. You are taught methods to introduce peace and balance in the midst of disputes by carefully framing your words, following a fourfold framework. This can quickly ...

In this fifth book in the Persuasion Force series, Kenrick Cleveland really ramps things up by providing a potent formula for verbal pacing and leading. This, combined with powerful strategies to shift a person from external awareness to the inner world of their own thoughts, means that you can basically control the direction of someone's thoughts. This method of leading, which happens smoothly and unconsciously, is in stark contrast to the crude, old-fashioned methods of persuasion which are often still taught. The differences between pacing and leading statements and the precise pattern ...

Leveraging Beliefs is the fourth e-book in the Dominating Discourses series. It teaches a lesson that is crucial to effective persuasion; when framing an argument, the facts don't matter. It's all about your listener's values and moral standpoint. Every person has their moral foundation, which guides their beliefs, their sense of self worth, and how they make their decisions. In this book, Kenrick Cleveland tells you how to elicit a person's values, determine their moral standpoint, and then frame your argument to appeal directly to their own deeply held convictions, an approach which will ...

This fourteenth e-book in the Dominating Discourses series deals with using analogies in order to sway an argument. We look at inductive and deductive reasoning and how these are applied to strengthen arguments through analogy. An analogy applies a basic premise, then compares one case with a second case which has similarities, arguing that since the cases are so similar, what is true for the first case must also be true for the second. The book explains the three parts which go to make up an analogy and establishes ways of strengthening these to make an analogy convincing and persuasive. ...

In this fourth book in the Persuasion Force series, Kenrick Cleveland teaches you how to train and lead the thoughts of others by noticing their dominant sensory system through the words they use. This can help establish rapport very swiftly and place you in a position to lead them where you want them to go. The book provides methods and exercises for noticing, assessing and feeding back language relating to a person's favored sensory system, as well as how to put an opponent off balance by shifting sensory language. Finally, the powerful tools which are unspecified words are thoroughly ...

This seventh book of Kenrick Cleveland's Millionaire Mind-Set begins by answering a few questions that readers of the series so far have asked. Important considerations of expertise and credibility are covered, together with suggestions for a three year plan to completely turn your life around. Kenrick goes on to define both courage and fear. The single largest barrier to success with the skills taught in these books is not using them. Some people are afraid to do so; afraid of the consequences if they act. Kenrick demonstrates that possible consequences are never as bad as we imagine them ...

This thirteenth e-book in the Dominating Discourses series concerns appeals to emotion in order to win an argument. It is through appealing to emotion that people may be swayed by an argument which appeals to their sense of justice, of what is right and wrong, instead of relying upon facts. The way in which emotional appeals are constructed and framed are carefully analyzed, so that you can recognize when the emotional comparison is relevant or when it is fallacious. Thus, you can structure your own arguments robustly and be armed to recognize and challenge your opponent's fallacious ...

In the latest boon in the Persuasion Force series, Kenrick Cleveland teaches the importance of understanding the values of the people you are communicating with and seeking to persuade. You can only successfully persuade them when you know what they are looking for: what are their criteria? What is the ultimate outcome they seek? The book teaches exactly how to elicit the criteria of the people you are working with. But it raises things to a whole new level, showing you how to leverage their criteria by amending or adding to it. The fundamental lesson of this book is that criteria can be ...

In this ninth book in the Persuasion Force series, Kenrick Cleveland reveals the underlying principles of persuasion which unify all that you have learned so far. By understanding the principles and ethos that powers effective persuasion, you will find that instead of struggling to learn individual strategies, you will begin to grasp the flow and coherence of the whole process. This intuitive grasp of the complete journey makes the steps along the way easy. You will find yourself intuitively selecting the right strategy for the right occasion and smoothly adjusting as required. Once your ...

In this fifteenth book in the Persuasion Force series, Kenrick Cleveland talks about the language of beliefs. He explains the difference between beliefs and truths, and demonstrates that beliefs shape the way we think. By leveraging a person's beliefs in your argument, it becomes a whole lot more compelling to them. This book concerns itself mainly with implied cause and effect. The language pattern is constructed to imply a direct relationship between what you are saying and what you want the person to believe. This is done by using the same speech patterns that someone uses when they ...

This ninth e-book in the Dominating Discourses series teaches you about the black and white fallacy, also known as the false dilemma. It then moves on to explain the related straw man fallacy. A false dilemma is created when someone collapses an often complex and nuanced situation into two polarized extremes, with no gray areas, thus trying to force a specific choice. You are taught not only how to recognize and break this fallacy, but also how to use it to your own advantage. A related strategy is the straw man, where an opponent's position is pushed to an extreme to make it appear ...

In this twelfth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which ideas and language patterns affect and reshape peoples' view of reality. You will take a fresh look at some new presuppositions, this time shifting the temporal patterns of your words to make your client accept a shift in their reality, where their agreement literally becomes a foregone conclusion. By precise strategies and linguistic patterns manipulating the states of before, during and after, you will be able to effectively frame your presentation as a done deal. Another ...

This fifth e-book in the Dominating Discourses series discusses the thorny problem of the burden of proof in an argument. What do you do when someone challenges you, and demands proof for your claims? This book teaches how to shift the burden of proof away from yourself and back upon them in ways that are smooth and subtle, ensuring you maintain your frame as expert. You are taught how to avoid such challenges in the first place by using specific languaging strategies, augmented with verbal pacing, leading and presuppositions. You are also taught techniques whereby you may undermine the ...

In this twenty-third and final book in the Persuasion Force series, Kenrick Cleveland shows the reader how to connect a person's state with your desired outcome, so that they will inevitably follow a path to where you want them to be. You are shown how to do this by the strategy of seeding ideas and principles, especially through the use of anchors. You are taught how to leverage suggestions by priming a person's mind through the use of nested loops. This packed e-book contains a wealth of information that you will use again and again. Another masterclass in persuasion from Kenrick ...

This twelfth e-book in the Dominating Discourses series concerns invention, which constitutes the very core of persuasive rhetoric. It is through invention that we decide precisely what we are going to say in order to lead the thoughts of our listeners toward our goals. Through invention we define the terms of the argument, creating a sense of urgency and commitment. We compare our argument to similar prior condition which comfirm our stance. We make connections which support our argument, making it more compelling. All of these things produce a strong argument, but we are still not ...

In this eleventh book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which ideas and language patterns affect and reshape peoples' view of reality. People tend to seek supporting evidence for their beliefs, whilst ignoring evidence that contradicts their beliefs. You will learn how to leverage this to your advantage. Most people believe that “everything happens for a reason” and that “there are no accidents”. These beliefs can be used to connect with their values and lead their thinking to exactly where you want it to be. You can use similar ...

This twenty-second – and final – e-book in the Dominating Discourses series takes a look at shaping the context of your persuasion and effectively steering people's emotions and beliefs so that their opinions follow. The book begins with a look at appeals to flattery and how to successfully use these to influence someone, without appearing like a flatterer. We then explore different models of framing, in which the context of a discussion can be effectively set and maintained, ensuring it runs in the desired direction. The book concludes with guidelines and examples for framing issues ...