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The Organizing Principles of Persuasion

By: Kenrick Cleveland
Narrated by: Virtual Voice
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This title uses virtual voice narration

Virtual voice is computer-generated narration for audiobooks.

Publisher's summary

In this ninth book in the Persuasion Force series, Kenrick Cleveland reveals the underlying principles of persuasion which unify all that you have learned so far.

By understanding the principles and ethos that powers effective persuasion, you will find that instead of struggling to learn individual strategies, you will begin to grasp the flow and coherence of the whole process. This intuitive grasp of the complete journey makes the steps along the way easy. You will find yourself intuitively selecting the right strategy for the right occasion and smoothly adjusting as required.

Once your persuasion is placed within the context of the overall principles, you will find that you are able to move swiftly from point to point without being thrown by a shifting situation.

Real life is not a neat and simple thing, it is multi-layered and nuanced. By understanding the underlying principles, your persuasion will be multi-layered and nuanced too.

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