Showing titles in Business Ethics

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success.

The author of the widely praised Age of Greed now gives us a bold indictment of some of our most accepted economic theories - why they’re wrong, the harm they’ve done, and the theories that would vastly improve them.

Dr. Rob Douk has made it his life mission to make a difference - and to help others do the same. As a therapist turned socialpreneur, Douk has paved the way for companies with a strong social purpose to grow their business as they improve the world. The Fearless Socialpreneur outlines a series of five foundations and five principles that generate success for "socialpreneurs", those who launch innovative enterprises that achieve financial returns and social benefits. It is Douk's belief that good people working together can overcome any challenge to make a profound difference.

When Jonathan Keyser entered the cutthroat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success and that he needed to stop. But this book isn’t really about him - it’s about you. In this audiobook, you’ll learn how you can activate selflessness in your life and find out how and why this seemingly counterintuitive strategy can create extraordinary, long-term success in your own business.

Una historia, con luces y sombras, de los cuatro grandes unicornios españoles La historia de las empresas tecnológicas llega siempre teñida de un halo casi legendario: garajes, genios retraídos e ideas revolucionarias. Han venido a hacernos la vida más fácil por lo que ponerlas en tela de juicio es más que una ofensa, es oponerse a la modernización. Sin embargo, su auge, sus métodos y sus estrategias merecen un análisis que permita desmitificarlas y entender no solo quién está detrás de ellas, sino también qué afectación tienen en ámbitos como el libre mercado o los derechos laborales.

In this book, you'll learn how a stock's price is just the beginning of the story, and that other indicators like moving averages and volume can help you to spot stocks that have momentum. You'll also learn how to determine the optimal moment to buy a stock, when to sell it, how to protect yourself against sudden reversals in the market, and how to capitalize on moments when other investors are retreating.

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.

In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors Judith Rodin and Saadia Madsbjerg explore a burgeoning movement of bold and ambitious innovators. These trailblazers are unlocking private-sector investments in new ways to solve global problems, from environmental challenges to social issues such as poverty and inequality. They are earning great returns and reimagining capitalism in the process.

A noted economist and human capital expert, together with a multidisciplinary team, show that we've entered a new era in which good corporate behavior is no longer optional, it's the new imperative for success-and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

The folks that bring you Marlboro - Philip Morris - are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what's their plan? Prepare to be dazzled. Or, at the very least, befuddled. Philip Morris has announced they will shut down as a cigarette company, and relaunch as a health enterprise, dedicated to convincing the one billion smokers of the world to quit.

Gripping and darkly comic, Breaking Twitter takes listeners inside the battle between one of the most intriguing, polarizing, influential men of our time – Elon Musk – and the company that owns our world’s best hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides.

In today's rapidly evolving digital landscape, Artificial Intelligence (AI) is transforming business operations across industries. However, with this transformation comes a new set of ethical challenges that businesses must address to remain responsible and successful. Ethics in AI: A Practical Guide for the Modern Workplace is an essential resource designed to help small and medium-sized businesses navigate these challenges with practical, actionable advice. Authored by Crystal Hutchinson, JD—a seasoned attorney with professional certifications in cybersecurity and data privacy—this ...

If you've ever tried to use search engine optimization but failed to get the web traffic your content deserves, then you know that learning SEO is confusing if not outright daunting. Where to start? Now take Facebook: A colossal entity with over one billion daily users interacting with each other and checking their newsfeed constantly - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook - the most powerful form of social media - to their advantage.

This is a true story of personal greed and downfall, corporate greed fueled with economic and social treachery, shareholder waste and discrimination at AIG, 70 Pine Street in the heart of the financial district. This address is known as the AIG Tower, hence the title Tower of Thieves. The central character is a man with a wife, a family, who has cheated his way to the top by doing good. He is responsible for leading a 60 billion dollar organization with over 40,000 employees worldwide at one of the largest companies in the world. What he sees and what he does validates what unchecked power ...

Are you ready to unleash your full potential and become a fearless leader and role model? Dr. Baro invites you to elevate your leadership skills to generate massive results where you’re needed most. After all, exceptional leaders do not get where they are alone!

Basics in Communication 101 helps people to become better Communicators. The whole focus of the book is to identify key components of the communication process and to determine the best ways to deal with and communicate properly. A must listen for every family member and office person.

Of the world's 200 largest economies, more than half are corporations. They have more influence on our lives than any other institution, but while boards of directors are supposed to police CEOs and provide independent leadership, they have become enabling lapdogs rather than trustworthy watchdogs.

When Jochen Zeitz and Anselm Grun first met onstage as "the manager and the monk", Zeitz was CEO and Chairman of Puma, and Father Grün was a monk serving as the business manager of his Benedictine abbey. They discuss what it means to lead and manage responsibly and sustainably in today's shifting world. Available now in English, The Manager and the Monk features these topical essays and dialogues, drawing on sources as diverse as the Bible, contemporary religious thought, psychological theory, and the innovative "environmental profit & loss account" Zeitz developed for Puma.

Just like you, I am not immune to Big Business Technologies. There are sophisticated, algorithmic means of why you and I are addicted. The problem is not in the degrading of us into political factions, or how we seem to waste more and more of our time online. They are problems, sure, but they are symptoms from the deeper disease. This book puts the illness out in the limelight, exposes what the Big Business Technologies won’t show you, and helps us arrive at practical solutions to make our lives and nations better.