Showing titles in Small Business

Creating a captive insurance company may sound daunting, but with Mr. Strauss's guidance you can navigate the legal maze and utilize this valuable strategy with ease. Don’t miss out on crucial out-of-pocket savings and create more liquidity in a more tax-efficient manner. Take steps today and reap the benefits of captive insurance!

The recent pandemic has decimated many small retail businesses, especially in the clothing sector. While big box stores pivoted to online sales, local "mom and pop" shops were left without a roadmap, and many closed their doors permanently. One store in Pikesville, Maryland managed to survive and thrive by using an unorthodox approach: the Poshmark reseller app, and a guy who knows nothing about clothes (hint: the author of this book). Outlandish but true.

Unlock the secrets of the digital frontier with "Digital Marketing 2024: Mastering AI, SEO, Social Media, and Data-Driven Strategies for Business Growth." This isn't just another one of those business marketing books—it's your ultimate playbook for dominating the digital landscape. Perfect for fans of the "1 Page Marketing Plan," this book dives deep into the hottest trends and cutting-edge techniques that will skyrocket your marketing efforts.

Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees. The Franchisee Handbook tells listeners how to take a systematic approach to assess and invest in franchise opportunities, so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises, Siebert lays out everything you need to know before signing with well-known franchises.

Your Complete Guide to Starting a Profitable Senior Home Care Business. A senior home care business offers you: Flexible hours. Be your own boss. A recession-proof business. Start on a shoestring. In this book, you'll discover: How to get started with just a few hundred dollars. How to price your services. How to get a steady stream of new customers. State-by-state licensing information. The 12 most in-demand services to offer. The 5 essential forms you'll need to succeed.

Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who believed they found an economic answer to the problem of racial inequality.

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery.

You don’t have to be stuck at a desk all day to make money. You can be out on the road and get paid to do it!

Most start-up origin stories are very different from the famous "unicorns" that have achieved valuations of greater than one billion dollars, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship.

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Unlock the secrets to skyrocketing your business success with an unparalleled online presence! Are you a new entrepreneur eager to make a mark? Are you overwhelmed by the digital maze and unclear where to start? Look no further. "How To Build An Online Presence For Your New Business: The Quick & Easy Way" is your ultimate guide to navigating the intricate world of online branding and digital marketing efficiently and effectively.

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

Starting a backyard plant nursery can be a great way to turn your love of plants and gardening into cash. It's one of the best ways to "bootstrap" a few hundred dollars into a good income.Start Your Own Backyard Plant Nursery is 3 guides in 1, covering the most profitable landscaping plants, flowers and herbs for small growers. Over 180 different plants are covered - all proven sellers so you're not guessing what to plant that will sell!You'll discover how to grow and sell:Landscaping trees and shrubs, ground covers, ornamental grasses, fresh cut and dried flowers, popular culinary and ...

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

First published in 2016, this book was the first of its kind "how to" guide for learning how to develop a venue business on rural property and helped thousands take their first steps to being a venue owner. And now the second edition has even more to offer! Looking at current conditions in the event industry as well as expanding key chapters, this book has been rewritten for anyone at any stage of the wedding venue planning process. Whether you are just dreaming of someday owning your own venue or a couple of years into the venture, this book will have something you are looking for.

Harvard-trained lawyer, Columbia University MBA, and longtime high-level Network Marketing professional Amy Powers offers listeners a frank, fun “Ivy League” intro to this smart, yet often misunderstood, business model. Using honesty and humor, Amy weaves her own skeptic-to-believer, failure-to-success story into the larger story of how the “smarter side hustle” of Network Marketing works and the benefits it offers.

Meeting new people is easy when we can read their minds. Discover how strangers automatically size us up in seconds using three basic standards. Once we know how and why strangers will accept us, meeting new people is easy. We can control the outcome. We don't have to be a psychologist or an outgoing superstar. All we have to do is use these little formulas to instantly bond with the new people we meet.