Showing titles in Entrepreneurship

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

We can play small - even shrink to the size of a grain of sand - in search of equanimity, but it always eludes us. We can chase money, wanting to be rich and famous in the belief that our material possessions give us equanimity. Our hearts are left empty, still. We can waste valuable time fantasizing about an easier, less stressful life, wishing our dreams to magically manifest.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

El autor de superventas Marc Reklau comparte su colección personal de citas motivadoras e inspiradoras de los mejores pensadores del mundo. El utilizó estas citas para esperanza, inspiración y motivación cuando estaba en su punto más bajo justo después de ser despedido de su trabajo hace años y en otros momentos duros de su vida cuando se enfrentaba a la pérdida, al fracaso y al rechazo. Estas palabras sabias le dieron la fuerza y el valor para continuar. Son verdades eternas, y puedes usarlas para tu ventaja.

If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book.

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and start-up companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Now you can. Best-selling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.

Basementality [beys-men-tal-i-tee] / noun: A mindset that blends foresight, scrappiness, flexibility, and passion, empowering you to turn vision into reality and achieve success. For 15 years, Ben Weiss created coffee and beverage products to mixed success. Then, during the Great Recession in 2009, he created Bai in the basement of his town house, disrupting the marketplace with a revolutionary beverage with five calories, no artificial sweeteners, and unprecedented taste. In just seven years, Bai grew from Ben’s basement to a $1.7 billion acquisition by Dr Pepper Snapple Group.

Master the art of converting your new Facebook group members into happy high paying clients, from the co-founders of Clients & Community™. The Million Dollar Group Method™ is Clients & Community's very system that transformed 2,000+ ordinary groups into over $150 million for high ticket coaches all over the world - in less than 3 years.

Listen to the book that has inspired thousands of people around the world to pursue their Plan A—making bold career moves, launching dream businesses, fleeing toxic relationships, and silencing the naysayers. Feel like you’re always settling for Plan B? Have big goals but something—or someone—is holding you back? There is a counterintuitive but effective strategy used throughout recorded history to overcome impossible odds and achieve breakout success: Eliminate any thoughts of retreat.

An avid golfer with a demanding career in the greeting card business, Mike Keiser found a new calling on the authentic links courses of Scotland and Ireland. Seized by the beauty of the landscape and the holes running through it, he determined this was how golf was meant to be: inclusive, not private; played on foot, not riding a cart; the courses natural, neither lavish nor contrived. Vowing to transplant this experience to the States, Keiser entered the golf business and, ignoring the advice of experts, built a true links course in Oregon.

The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers. Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business. From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream.

In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

In the newly revised third edition of Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works, serial entrepreneur Daniel Priestley delivers an inspiring and practical book that shows you how to break free from the industrial revolution mindset, quit working so hard, follow your dream, and make a fortune along the way. In the book, you'll find a masterclass in changing how you think, the way you network, and how you make a living.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

Tus próximas cinco jugadas es una guía práctica y efectiva que te ayudará a pensar con mayor claridad y a conseguir tus objetivos profesionales más audaces.

Our planet is suffering from serious environmental problems: coastal flooding due to severe storms caused in part by atmospheric pollution, diminishing natural resources such as clean water, and so on. But while these problems plague planet Earth, two-thirds of our globe is ocean. The seas can be home to pioneers, seasteaders, who are willing to homestead the Blue Frontier. Oil platforms and cruise ships already inhabit the waters; now it's time to take the next step to full-fledged ocean civilizations.

The difference between you—an entrepreneur—and the average financial advisory client is massive. You don't color within the lines. You don't like being told what you can and can't do. Most of the rules of thumb don't mean much to you because you'd rather create your own path than follow the traditional path that everyone is on. You prefer to think about what's possible rather than what limits and restrictions are in place. The word retirement probably makes you cringe.