Automation is the future of pest control, but are you leveraging it to grow your business? In this episode, Gary Burch from Cinch dives deep into how top pest control companies use data to increase revenue, retain customers, and eliminate inefficiencies. Don’t miss these game-changing strategies.

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00:00 Introduction to Gary Burch and Cinch 01:20 The role of data in crafting marketing strategies for pest control 03:45 Challenges pest control companies face in leveraging their data 06:40 The inefficiencies of manual processes before automation 08:07 At what size should a company start prioritizing automation? 11:35 The leaky bucket: fixing customer retention and value gaps 15:00 Combining automation with personalization for better results 17:28 Success story: Using automation to sell mosquito and rodent services 20:35 Addressing fears around automation and customer communication 24:00 The importance of relevance in marketing campaigns 26:55 Common automations pest control companies start with 30:28 Campaign deep dive: How win-back and cross-sell campaigns succeed 34:20 How companies can prepare for automation success 38:20 Final thoughts: Filling holes in the data bucket

00:00 Introduction to Shane Dutka and his experience 01:21 What is programmatic SEO? 03:38 Why use programmatic SEO? 07:00 Disadvantages of programmatic SEO 09:43 Examples of effective programmatic SEO 11:45 Technology needed for programmatic SEO 16:19 What is digital PR, and how does it support SEO? 18:51 Examples of successful digital PR campaigns 23:01 Using data to create compelling stories for digital PR 26:30 Strategies for developing revenue-generating content 29:12 Social media's impact on SEO and brand building 33:53 The importance of branded searches for SEO 35:09 Conversion rate optimization: 7 key levers 41:44 Optimizing post-click user journeys 44:53 Conversion rates by content intent 47:45 Attribution in SEO campaigns 51:43 Introducing Shane’s new software, SiteCurve

00:00 Introduction and Cody’s background 01:03 What does Baton do for the pest control industry? 03:09 Personal experiences that inspired Baton’s creation 04:12 How Cody joined Baton 05:45 The financial impact of unqualified leads 07:51 Benefits of Baton for companies of different sizes 10:53 The quality of referral leads compared to other sources 14:08 Expanding Baton’s referral network beyond pest control 16:33 Competitive landscape and Google’s potential entry into referrals 18:44 Blueprint for integrating Baton successfully in the first year 20:14 Importance of tracking lead sources and marketing ROI 26:52 Calculating customer lifetime value for pest control companies 31:04 The role of branding and indirect marketing 36:30 Sample size and evaluating lead generation sources 41:18 Final thoughts on teamwork and defining success

00:00 Introduction to Elisabeth Bazanac and Lozani’s Pest Control 01:24 What the sales department looked like before improvements 02:55 Challenges in combining customer service and sales 06:29 How to assess what needs to be improved in sales 07:31 The role of psychology in customer interactions 10:39 Implementing a streamlined sales process 12:01 Sales funnel management and automation strategies 17:07 Tracking performance metrics for sales teams 20:14 Setting and achieving close rate goals 23:40 Aligning incentives with business objectives 25:50 Training resources for improving sales team performance 27:04 The impact of customer feedback on sales strategies 28:06 Lessons learned from trying different CRMs 31:41 Handling common customer objections effectively 36:40 Advice on finding the right people for sales roles

00:00 Introduction 01:10 Margaret's origin story in pest control customer service 02:47 Common misconceptions in pest control customer service 05:37 The role of technology and AI in pest control customer service 07:27 Integrating and training new customer service agents 12:16 Managing emotional labor in customer service 14:31 Optimizing call flow for better customer interactions 16:53 Ensuring customer service consistency across clients and regions 18:05 Advice for new customer service representatives in pest control 21:27 Measuring success in customer service and sales 25:50 Close rate benchmarks and other key performance indicators 27:12 GRIT's next big goal

Welcome back to another episode of the Pesty Marketing Podcast! Today, we have a special guest joining us: Christian Allan, the founder and owner of Tailormade Pest Control. Christian has an inspiring story about growing his pest control company using social media and embracing the mindset of not underestimating the time and effort required for success. In this episode, Christian shares his unique perspective on growth in the pest control industry and how he applied strategies learned from Grant Cardone's book, The Ten X Rule. We'll dive into the power of consistent social media posting, the importance of communicating with customers, and the success of building trust and credibility through online platforms. Additionally, Christian will discuss the tools he utilizes, such as Go High Level, and provide valuable insights into generating leads and differentiating his services in a competitive market. Get ready to be inspired as we explore Christian's journey and learn how to boost your marketing game in the pest control industry. Let's dive in!

Antoni started his career in the pest control industry ten years ago as a door-to-door salesman. Although he quickly realized this was not the ideal role for him, he knew he loved growing the business. He approached of the company and suggested they focus on digital marketing to scale the business without having to knock on doors. Together with some key talent, they successfully grew the online presence of the company, which led to revenue skyrocketing from $300,000 to $6 million in just four years. Antoni is now the founder and CEO of a new pest control sales software company called Fiohs where he's turned his industry knowledge into the best sales enablement tool on the market.

[00:06:58] Created successful sales funnels, sold about a million of dollars annually, trained two people for sales approach, improved another company's conversion rate from 50% to 85%.

[00:12:19] Fios software solves the problem of pest control companies losing money on leads. Automation is key, but the companies still need to close deals. The top three automations needed for success are not specified.

[00:24:49] Referrals are important with lower customer acquisition cost and better lifetime value. Offering incentives to both the referrer and referred can increase success. Many pest control companies don't focus on referrals, but it can be an effective marketing strategy.

[00:34:20] Create free directories on platforms like Facebook, Instagram, and Nextdoor to be discoverable. Engage with these communities and pay attention to conversations. Paid options like local service ads, Angie's List, Thumbtack, and Home Advisor can work, but be prepared to handle calls. Yelp advertising is simpler with less control compared to Google.

[00:40:11] Competing on low prices can lead to incapability to scale a business. Pest control companies should focus on initial treatments with follow-ups instead of quarterly services. Companies investing more in customer acquisition can easily outcompete other companies. A payback period of 50% is not uncommon for companies that are scaling aggressively. Companies should be prepared to lose money for a decent period of time to grow. The writer asks what a reasonable payback period for an annual service customer is.

[00:49:32] Customer service is about helping the customer, not defending the company. Role-playing should involve putting the customer and employee on the same team, with the computer representing the company. Communicating well with customers and providing a great experience, including automation and being a happy person, is essential. The goal is for customers to be happy and willing to call for help.

[00:59:28] The text describes a guided tour and onboarding process for a software solution that focuses on building custom solutions for businesses, including automation and efficiency. Basic setup takes a week, while more complex integrations can take up to a month. A new feature allows easy plug-in for automation, with no work required from the user's end.

[01:02:43] Solo operators can compete with big companies through strategic partnerships and working with a marketing company that specializes in their industry.

Door knocking, SEO, Google Ads, flyers, TV commercials, and bright green wheels - Derek has tried all forms of pest control marketing on his way to 4,500 customers. Learn from Derek Ostler, Co-Owner of All Solutions Pest Control, in this episode of the Pesty Marketing Podcast.