Automation is the future of pest control, but are you leveraging it to grow your business? In this episode, Gary Burch from Cinch dives deep into how top pest control companies use data to increase revenue, retain customers, and eliminate inefficiencies. Don’t miss these game-changing strategies.

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00:00 Introduction to Gary Burch and Cinch 01:20 The role of data in crafting marketing strategies for pest control 03:45 Challenges pest control companies face in leveraging their data 06:40 The inefficiencies of manual processes before automation 08:07 At what size should a company start prioritizing automation? 11:35 The leaky bucket: fixing customer retention and value gaps 15:00 Combining automation with personalization for better results 17:28 Success story: Using automation to sell mosquito and rodent services 20:35 Addressing fears around automation and customer communication 24:00 The importance of relevance in marketing campaigns 26:55 Common automations pest control companies start with 30:28 Campaign deep dive: How win-back and cross-sell campaigns succeed 34:20 How companies can prepare for automation success 38:20 Final thoughts: Filling holes in the data bucket