Automation is the future of pest control, but are you leveraging it to grow your business? In this episode, Gary Burch from Cinch dives deep into how top pest control companies use data to increase revenue, retain customers, and eliminate inefficiencies. Don’t miss these game-changing strategies.

Check out Cinch and connect with Gary.

Learn more about Pesty Marketing.

00:00 Introduction to Gary Burch and Cinch 01:20 The role of data in crafting marketing strategies for pest control 03:45 Challenges pest control companies face in leveraging their data 06:40 The inefficiencies of manual processes before automation 08:07 At what size should a company start prioritizing automation? 11:35 The leaky bucket: fixing customer retention and value gaps 15:00 Combining automation with personalization for better results 17:28 Success story: Using automation to sell mosquito and rodent services 20:35 Addressing fears around automation and customer communication 24:00 The importance of relevance in marketing campaigns 26:55 Common automations pest control companies start with 30:28 Campaign deep dive: How win-back and cross-sell campaigns succeed 34:20 How companies can prepare for automation success 38:20 Final thoughts: Filling holes in the data bucket

00:00 Introduction to Shane Dutka and his experience 01:21 What is programmatic SEO? 03:38 Why use programmatic SEO? 07:00 Disadvantages of programmatic SEO 09:43 Examples of effective programmatic SEO 11:45 Technology needed for programmatic SEO 16:19 What is digital PR, and how does it support SEO? 18:51 Examples of successful digital PR campaigns 23:01 Using data to create compelling stories for digital PR 26:30 Strategies for developing revenue-generating content 29:12 Social media's impact on SEO and brand building 33:53 The importance of branded searches for SEO 35:09 Conversion rate optimization: 7 key levers 41:44 Optimizing post-click user journeys 44:53 Conversion rates by content intent 47:45 Attribution in SEO campaigns 51:43 Introducing Shane’s new software, SiteCurve

00:00 Introduction and Cody’s background 01:03 What does Baton do for the pest control industry? 03:09 Personal experiences that inspired Baton’s creation 04:12 How Cody joined Baton 05:45 The financial impact of unqualified leads 07:51 Benefits of Baton for companies of different sizes 10:53 The quality of referral leads compared to other sources 14:08 Expanding Baton’s referral network beyond pest control 16:33 Competitive landscape and Google’s potential entry into referrals 18:44 Blueprint for integrating Baton successfully in the first year 20:14 Importance of tracking lead sources and marketing ROI 26:52 Calculating customer lifetime value for pest control companies 31:04 The role of branding and indirect marketing 36:30 Sample size and evaluating lead generation sources 41:18 Final thoughts on teamwork and defining success