• Unlock Easy Hidden Revenue In Your Pest Control Business With Cody Barbour

  • Jan 6 2025
  • Length: 44 mins
  • Podcast

Unlock Easy Hidden Revenue In Your Pest Control Business With Cody Barbour

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  • Summary

  • 00:00 Introduction and Cody’s background 01:03 What does Baton do for the pest control industry? 03:09 Personal experiences that inspired Baton’s creation 04:12 How Cody joined Baton 05:45 The financial impact of unqualified leads 07:51 Benefits of Baton for companies of different sizes 10:53 The quality of referral leads compared to other sources 14:08 Expanding Baton’s referral network beyond pest control 16:33 Competitive landscape and Google’s potential entry into referrals 18:44 Blueprint for integrating Baton successfully in the first year 20:14 Importance of tracking lead sources and marketing ROI 26:52 Calculating customer lifetime value for pest control companies 31:04 The role of branding and indirect marketing 36:30 Sample size and evaluating lead generation sources 41:18 Final thoughts on teamwork and defining success
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