氾濫するＰＲ(週刊東洋経済ｅビジネス新書Ｎo.446)
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氾濫するＰＲ(週刊東洋経済ｅビジネス新書Ｎo.446)
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Narrated by:
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海老塚 久蔵
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By:
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週刊東洋経済編集部
About this listen
企業から消費者への「情報伝達」が激変している。これまでは報道関係者向けだったＰＲ（パブリック・リレーションズ）は、今やＳＮＳや動画配信サイトを介して消費者へ直接つながる手段となっている。６兆円の広告市場に染み出すＰＲ会社のほか、ＰＲ ＴＩＭＥＳ、ｎｏｔｅなどオウンドツールも隆盛を極める一方、テレビ、新聞など旧来型メディアは存在感の低下や人材流出などにあえいでいる。「ＰＲ漬け社会」のトレンドに乗る新興勢力と、時代に取り残されるマスメディア。人とお金の流れの変化から、主役交代の全容を追う。
本誌は『週刊東洋経済』２０２２年１１月１９日号掲載の３０ページ分を電子化したものです。情報は底本編集当時のものです。その後の経済や社会への影響は反映されていません。
本タイトルには付属資料・PDFが用意されています。ご購入後、PCサイトのライブラリー、またはアプリ上の「目次」からご確認ください。
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