うつマーケティングの功罪 (週刊東洋経済eビジネス新書No.51)
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うつマーケティングの功罪 (週刊東洋経済eビジネス新書No.51)
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Narrated by:
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長谷川 俊介
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By:
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週刊東洋経済編集部
About this listen
うつ患者が急増したのは、製薬会社のキャンペーンがきっかけだった！
「うつは心の風邪」というキャッチコピーが広く知れ渡ると、「自分はうつではないか」という患者が病院に押し寄せた。その後も、新たな薬が発売されると、うつ患者が急増する現象が世界中で起こっている。
キャンペーンによって受診の抵抗が減り、救われた人もいるが、軽症の患者にまで安易に薬が処方されてはいないか…？
本誌では製薬会社のキャンペーンによるうつ急増のからくりや、薬に頼らないうつの治し方、うつから生還した元日本テレビニュースキャスター・丸岡いずみさんインタビューなど、うつに対する正しい知識を解説します。
本誌は『週刊東洋経済』2014年１月18日号の第１特集の19ページ分を抜粋して電子化したもので、お求めになりやすい価格となっています。
©東洋経済新報社 (P)2019 Audible, Inc.
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