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Wirtschaftspsychologie: Grundlagen [Business Psychology: Basics]
2 in 1 Buch | Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.
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Wirtschaftspsychologie: Grundlagen [Business Psychology: Basics]
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Narrated by:
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Florian Wolny
About this listen
Wirtschaftspsychologie—Alles andere als rational!
Vielleicht hast Du Dich auch schon einmal gefragt, warum Menschen gewisse Produkte kaufen oder weshalb Unternehmen gerade eine bestimmte Entscheidung getroffen haben? Wer nun annimmt, dass bei den Entscheidungen allein rationale Mechanismen eine Rolle spielen irrt und vergisst dabei etwas ganz Wichtiges: die menschliche Psyche!
Die Wirtschaftspsychologie ist aktuell einer der spannendsten Forschungsbereiche mit einem direkten Einfluss auf unser alltägliches Leben. Es ist also nur verständlich, dass Du Dich intensiver mit diesem Themengebiet auseinandersetzen möchtest und einen Einstieg in das komplexe und dennoch spannende Thema suchst. Hier haben wir für Dich eine grundlegende Zusammenfassung zum Thema Wirtschaftspsychologie erstellt, welche Dir einen ersten Einstieg und eine erste Orientierung bieten soll. Das Buch soll Dir nicht nur die trockene Theorie beibringen, sondern diese auch mit praktischen Beispielen belegen, um Dir das ganze anschaulicher zu gestalten.
Lass Dich in diesem 2 in 1 Ratgeber überraschen ...
- Warum beim Konsum der Mensch eine Hamstermentalität mitbringt
- Weshalb sich Geschehnisse an der Börse regelmäßig wiederholen: Börsencrash, ihre Akteure und Co.
- Wie verführerische Werbung unsere Sinne vernebelt und uns zum Kauf animiert
- Was der soziale Klebstoff für Menschen in Unternehmen ist, so dass sie in Unternehmen bleiben
- Und vieles, vieles mehr!
Blicke hinter die Fassade der Emotionen in der Wirtschaft und sichere Dir Dein Hörbuch.
Please note: This audiobook is in German.
©2022 Florian Wohlmuth und Leonhardt Seitz (P)2022 Florian Wohlmuth und Leonhardt SeitzRelated to this topic
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