Trouvez vos futurs clients
En 100 jours
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Trouvez vos futurs clients
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Narrated by:
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Thomas Dormoy
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By:
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Alain Muleris
About this listen
Trouvez vos futurs clients en 100 jours : faites vos 100 jours les plus productifs possible !
Avec l'accélération du temps en entreprise, 100 jours, c'est bien souvent tout ce dont on dispose pour mener à bien un projet, de la prise de décision à la mise en œuvre et aux premiers résultats. Et ce constat s'applique également aux commerciaux qui occupent un poste clé. Ils doivent chercher à convaincre, à répondre aux besoins et aux attentes des clients.
L'expression française "cent-jours" nous renvoie à l'évènement historique du court règne de Napoléon après son évasion de l'île d'Elbe. Mais dans la langue moderne, "cent jours" désigne la période limitée pour réaliser les tâches les plus importantes : des réformes en politique, de nouvelles approches du management en entrepreneuriat, etc.
Dans son livre audio Trouvez vos futurs clients en 100 jours, Alain Muleris, consultant en stratégie commerciale, propose un guide de quatorze semaines pour attirer de nouveaux clients.
En se basant sur l'expérience personnelle, sur les recherches économiques, l'auteur révèle toutes les astuces pour :
- réaliser la prospection réussie ;
- définir votre offre ;
- bâtir l'argumentaire ;
- savoir gérer les "leads" ;
- orienter votre entreprise vers la vente ;
- tirer un réel bénéfice des salons professionnels.
Chaque chapitre représentant un plan d'action pour une semaine, est fourni de nombreux exemples et conseils issus du terrain ainsi que des quizz pour tester vos connaissances.
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