The New Science of Persuasion & Influence

Amazing Techniques to Get Everything You Want

By: Craig Beck

Narrated by: Craig Beck

The reason human beings are the dominant animal on this planet has nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster, but mankind's ability to communicate is second to none and the true secret to our success.

We all have this 'god-like' ability to communicate precisely what we want, but some are more equal than others. It is no coincidence that the world's top salesmen, politicians, and hypnotists all use very similar language. All these master communicators know the path of least resistance is to talk directly to a person's sub-conscious, bypassing the conscious or thinking mind.

People who have an advanced knowledge of all our subtle levels of communications have a vast advantage in all areas of life. In The New Science of Persuasion and Influence, Craig Beck reveals the secrets used by leading persuasion professionals to get the specific outcome they want with everyone they meet. He will show you how these techniques have been used to influence you in the past and how you can build subliminal commands into your everyday communication to get amazing results.

You will learn how to control any conversation; how to deal with all types of characters, from shy and quiet individuals to aggressive and dominant people; how to become super confident as a speaker and influencer; what a person’s body language is telling us; and much more.

About the author: Craig Beck is a professional broadcaster, author, and media consultant. Craig became a qualified master of hypnotherapy in 1995.

From Customer Reviews:

"I have been in sales for 10 years. I was amazed how little of this I knew. It's actually frightening to think other people I deal with on a daily basis might know this stuff." (Amazon Customer) "An interesting take and reinvention of some well-established techniques I have used for a while. It's amazing to see how the communication tools of politicians, salesmen and stage hypnotists are all quite similar. The book is delivered and read by the author and his English accent is easy to listen to. Worth listening to even just to find out what techniques are being used on you every day." (Brian Thompson, Durham, UK) "One of the best courses I have ever bought, Craig explains skill after skill and how to implement them into everyday life. Already seen some pretty dramatic results with new clients." (Tony Bracknell, Hull, UK)

©2004 Viral Success Ltd (P)2011 Viral Success Ltd

Wonderful!

Everything you need to learn in this audiobook. I will definitely be listening to this audiobook over and over again. Thanks so much for sharing your wisdom with us Craig!

Simple but effective

The author has a pleasent English accent and delivers his material well. This stuff is not going to be anything new to a hardened sales exec who has been going door to door for the last twenty years but it might apply some theory to their methods. I like the way he ties persuasion theory in with real life situations and stories from his own life. If you are looking for some easy to apply techniques to get your own way a bit more and a few more of the things in life you want then this is a good buy. Don't expect the atom to be deconstructed before your eyes but the principles are usable and effective from my humble opinion.

Spectacular and Concise

Would you listen to The New Science of Persuasion & Influence again? Why?

I've already listened three times. He hits points from the Secret, NLP, and thousands of self-help, leadership and management books.

What did you like best about this story?

The brevity of the content. He doesn't beat points to death; just explains them with some description and examples.

What about Craig Beck’s performance did you like?

His passion about is content

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No

Any additional comments?

Great book. You will get what you're looking for

So good...

Buying hard copy to keep as resource material and to study further. Great tips and insight.

I am a big fan of this book

Would you listen to The New Science of Persuasion & Influence again? Why?

I've listened to the book a few different times already. It's good to hear it over and over again so you can relate the subject matter to your current sales process.

Any additional comments?

If you have been in sales for a long time alot of this will be review and stuff that other sales training books have taught you in the past. There are some new things you'll pick up along the way. The book will probably act as a reminder of some of the things we let go by the waist side when we have been selling the same Products or services. If you are new to sales I would recommend this book to you.

Useless

The techniques in this book are nothing new.

I can't help but get the feeling I was listening to a fast-speaking car salesman the whole way through. He keeps referring to hypnosis and techniques derived from hypnosis. That was not at all what I was looking for, and I have to stretch to acknowledge the references he's making. The "new science" part of his title is just downright misleading. I've heard all this stuff a long time ago.

If you have read absolutely nothing about persuasion techniques, and are looking for something practical to help you understand a few this book might offer you a tidbit or two. Otherwise I think you'll end up like me, and feel like you wasted your money.

Too similar to Tony Robbins Personal Power II

What could have made this a 4 or 5-star listening experience for you?

If the content was new or original

What was most disappointing about Craig Beck’s story?

It was pretty much recycled material from start to finish

How did the narrator detract from the book?

the narrator was fine, the content was the problem

Nothing New

this book is just a short summery on things you can say to people to make them like you or do what you want them to do. Not much to learn or take from this book. Most of the stuff he said in this book is things that most sales people should know or pick up while working. safe your money.