The Agile Brand Guide to Agile Marketing, Part 1
Fundamentals
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The Agile Brand Guide to Agile Marketing, Part 1
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Narrated by:
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E. Kojo Andrews
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By:
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Greg Kihlstrom
About this listen
The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and external pressures. Doing this requires a combination of people and processes that utilize methods like Scrum and the related practices and roles associated with creating, managing, and completing work utilizing agile principles.
In this third book in the best-selling Agile Brand Guide series, agile marketing and concepts surrounding implementing Scrum as a marketing team are defined and demystified.
The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook.The book explores marketers’ need for increased performance of their efforts, all while working more collaboratively and cohesively as a team. Through a detailed overview of Scrum practices, roles, and several examples of how to implement these methods in the real world, the book gives a detailed overview for marketers that are new to agile, or have only a limited experience with it.
The book explores marketers’ need for increased performance of their efforts, all while working more collaboratively and cohesively as a team. Through a detailed overview of Scrum practices and roles, along with several examples of how to implement these methods in the real world, the book gives a detailed overview for marketers that are new to agile, or have only a limited experience with it.
The book also features a foreword by Jascha Kaykas-Wolff, President at Lytics and one of the architects of Sprint Zero, the organizing event where the Agile Marketing Manifesto was drafted.
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Story3.5 out of 5 stars 75
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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4 out of 5 stars
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Basic design thinking lesson
- By Preston on 04-09-16
By: Florian Heuer
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The Outstanding Organization
- Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 6 hrs and 5 mins
- Unabridged
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Overall4.5 out of 5 stars 30
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Performance4.5 out of 5 stars 28
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Story4.5 out of 5 stars 27
After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.
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4 out of 5 stars
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Good breadth, shallow depth
- By aochoa19 on 02-09-21
By: Karen Martin
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The 4 Disciplines of Execution: Revised and Updated
- Achieving Your Wildly Important Goals
- By: Chris McChesney, Sean Covey, Jim Huling, and others
- Narrated by: Sean Covey, Chris McChesney, Jim Huling, and others
- Length: 8 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 435
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Performance4.5 out of 5 stars 350
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Story4.5 out of 5 stars 349
4DX® is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd edition a book that no business leader can afford to miss. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines, leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.
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3 out of 5 stars
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Simple implementable ideas but problems with the supporting resources
- By Towani Clarke on 08-03-21
By: Chris McChesney, and others
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 8 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 67
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Performance4 out of 5 stars 55
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Story4 out of 5 stars 54
Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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1 out of 5 stars
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Not for me - dislike narrator's voice +
- By sharing1 on 10-11-19
By: Karen Martin
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Toyota Kata
- Managing People for Improvement, Adaptiveness and Superior Results
- By: Mike Rother
- Narrated by: Todd Belcher
- Length: 7 hrs and 16 mins
- Unabridged
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Overall4.5 out of 5 stars 41
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Performance4.5 out of 5 stars 35
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Story4.5 out of 5 stars 35
This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines - called kata - that power its success with continuous improvement and adaptation.
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2 out of 5 stars
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This is NOT an entry level book.
- By Keenan on 09-13-24
By: Mike Rother
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Process!
- How Discipline and Consistency Will Set You and Your Business Free
- By: Mike Paton, Lisa González
- Narrated by: Mike Paton
- Length: 4 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 79
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Performance4.5 out of 5 stars 67
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Story4.5 out of 5 stars 67
It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
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1 out of 5 stars
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Missing Chapter Five
- By Will Thomas on 12-12-22
By: Mike Paton, and others
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Overall4 out of 5 stars 103
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Performance4 out of 5 stars 86
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Story4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 41,403
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Performance4.5 out of 5 stars 34,285
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Story4.5 out of 5 stars 33,866
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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5 out of 5 stars
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The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
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Never Finished
- Unshackle Your Mind and Win the War Within
- By: David Goggins
- Narrated by: David Goggins, Adam Skolnick, Jacqueline Gardner
- Length: 11 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 29,904
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Performance5 out of 5 stars 26,735
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Story5 out of 5 stars 26,644
Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
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5 out of 5 stars
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He did it again!
- By Christian C. on 12-06-22
By: David Goggins
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
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Overall4.5 out of 5 stars 6,173
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Performance5 out of 5 stars 5,462
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Story4.5 out of 5 stars 5,419
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
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Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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Going Infinite
- The Rise and Fall of a New Tycoon
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 9 hrs and 35 mins
- Unabridged
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Overall4.5 out of 5 stars 2,053
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Performance4.5 out of 5 stars 1,844
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Story4.5 out of 5 stars 1,842
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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1 out of 5 stars
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really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
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Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 7,389
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Performance4.5 out of 5 stars 6,119
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Story4.5 out of 5 stars 6,039
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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3 out of 5 stars
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this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 3,776
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Performance5 out of 5 stars 3,259
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Story5 out of 5 stars 3,243
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 3,225
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Performance4.5 out of 5 stars 2,706
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Story5 out of 5 stars 2,671
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
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Overall4.5 out of 5 stars 785
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Performance4.5 out of 5 stars 733
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Story4.5 out of 5 stars 733
Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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5 out of 5 stars
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Overall5 out of 5 stars 18,936
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Performance5 out of 5 stars 16,307
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Story5 out of 5 stars 16,167
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 5,883
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Performance5 out of 5 stars 5,184
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Story4.5 out of 5 stars 5,181
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- By Amazon Customer on 07-11-20