![넛지의 천재들 [Ripple] Audiobook By 에이프릴 벨라코트, 제즈 그룸, 홍선영 cover art](https://m.media-amazon.com/images/I/416wpJScGML._SL500_.jpg)
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넛지의 천재들 [Ripple]
- Narrated by: 이동훈
- Length: 4 hrs and 54 mins
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넛지의 천재들 [Ripple]
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Publisher's summary
"당신의 비즈니스에 '넛지'를 달아주는 책!"
최고의 마케팅 회사 오길비가 전 세계 비즈니스 현장에서
폭발적 성과로 증명해 보인 '아주 작은 행동 설계'의 힘
지금 당장 써먹을 수 있는 비즈니스 넛지 활용법 39
새로운 돌파구가 필요한 마케터, 기획자 필독서
행동과학자이자 세계적인 마케팅 회사 오길비의 전략 이사인 제즈 그룸은 사내에 행동과학 연구소 '오길비 체인지'를 창립했다. 이 조직이 하는 일은 명확했다. 넛지를 활용하여 원하는 방향으로 타인의 선택을 유도하는 비즈니스 프로젝트를 성공시키는 것.『넛지의 천재들』은 오길비가 전 세계 비즈니스 현장에서 성공적으로 이끈 수많은 넛지 프로젝트의 생생한 과정을 전달하며, 아주 작은 행동 설계가 얼마나 폭발적인 성과를 낼 수 있는지를 확실하게 보여주는 책이다. 사소한 아이디어로 두 배 이상의 매출을 올리고, 골머리를 앓아온 문제를 간단한 역발상을 통해 해결하며, 작은 변화로 조직의 혁신을 이끄는 모습을 목격할 때마다 당신은 무릎을 치며 넛지의 똑똑함에 감탄하게 될 것이다.
십수 년간 행동과학의 최전선에서 활동하며 학계와 비즈니스의 간극을 좁히는 데 앞장서온 제즈 그룸은 넛지로 대표되는 행동과학의 원리를 연구실 밖으로 끄집어내 누구나 쉽게 따라할 수 있는 행동 설계의 틀을 제시하는 놀라운 성과를 보여준다. 뿐만 아니라 각 단계마다 실행할 수 있는 넛지 활용법을 39가지로 정리하여 체계적으로 제시한다. 뻔하고 틀에 박힌 비즈니스 전략에서 벗어나 새로운 돌파구가 필요했던 이들이라면 더할 나위 없이 반가울 이 책은, 누구라도 넛지의 천재가 될 수 있는 자신감과 기회를 선사할 것이다.
Please note: This audiobook is in Korean.
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