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Narrated by:
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Stephan Heinrich
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Oliver Schumacher
About this listen
Preise haben eine emotionale Bedeutung und sind für nur ein Detail.
Viele Verkäufer fokussieren sich zu sehr auf den Preis und Kunden nutzen das oft als Verhandlungstaktik.
Preise haben unterschiedliche Dimensionen im privaten Konsum und im Geschäftsbereich.
Verkäufer sollten ihr eigenes Verhältnis zum Thema Preis überdenken und eine gesunde Einstellung dazu haben.
Eine gute Gegenleistung und der Wert des Produkts sollten im Fokus stehen, nicht nur der Preis.
Verkäufer erleben oft eine trotzig-opferhafte Haltung von Kunden, die nach dem günstigsten Angebot suchen.
Es ist wichtig, mit solchen Haltungen konstruktiv umzugehen und den Kunden zu helfen, den Wert trotz höherer Preise zu erkennen.
- Verkäufer sollten überprüfen, wie großzügig sie selbst beim Einkaufen sind
- Einige Trainerkollegen kaufen auf günstigen Plattformen wie Fiverr ein Logo und zeigen mangelnde Wertschätzung für Qualität und Mühe
- Der Fisch stinkt am Kopf, man muss also bei sich selbst anfangen
- Verkäufer sollten ihr Verhältnis zum Thema Preis überdenken
- Es ist unfair, Preise von Kunden zu verlangen, die man selbst nicht bereit ist zu zahlen
- Es ist wichtig anzuerkennen, dass eine gute Sache ihren Preis wert ist
- Verkäufer und Geschäftsführer sollten dies besonders beachten
- Diese Beobachtungen gelten auch für den Vertrieb
- Qualität und Arbeit sollten wertgeschätzt werden
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