Snap Selling

Speed Up Sales and Win More Business with Today's Frazzled Customers

By: Jill Konrath

Narrated by: Jill Konrath

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable.

Now, internationally recognized sales strategist Jill Konrath tells you how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers.

Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules:

• Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo.
• Be invaluable: You have to stand out by being the person your customers can't live without.
• Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs.
• Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind.

SNAP Selling is the perfect guide for any seller in today's increasingly frenzied environment.

©2010 Jill Konrath (P)2010 Gildan Media Corp

Critic reviews

" SNAP Selling is a mission-critical tool for building lasting, profitable relationships. Jill goes far beyond defining a sales process by rolling up her sleeves to share specifics about what you absolutely must do to become indispensable to your customer." (Rick Pulito, vice president of sales, BI Worldwide)

"Sales organizations of tomorrow will need to be fundamentally different from today. SNAP Selling will not only radically change your thinking, it's one of those rare books that gives you actionable strategies, steps, and examples that differentiate your approach and ultimately the value of your offering. For the next generation sales force, this is a must read!" (Geoffrey Eitland, vice president sales, Staples, Inc.)

Snap selling

This book is simple and yet great! I really took some great notes and I am implementing all these gems in my b2b work.

Great advice for selling in to today's prospects

Like Jill's other book, Selling To Big Companies, this book is packed with practical steps to get the attention of busy prospects and move towards the sale. This book won second place in the 2010 top sales books of the year and for good reason. You will want to read it multiple times to understand the shift you will need to make in your sales approach and process. Customers are changing and sales people need to make a change too to stay successful.

great read

loved this book. Jill konrath explains today's buyer in a way that's easy to understand. if you want to succeed in sales this is a must read.

Revamp your sales strategies in the 21th century or perish like a humongous dinosaur!

If you want to succeed in sales in today's world, you need to read Jill Konrath's SNAP SELLING. Dump away every sales "trick" you know; it won't work in this century! I have used this book like a sales step by step manual and I am starting to reap the benefits. Pay attention and act confidently on this books approach. You won't regret it!

Great content, but not the best narrator

information is great, really a mandatory read for anyone in sales.
But listening to a thick mid-western accent for 6+ hours doesn't make for an enjoyable experience

Good refresher, nothing ground breaking.

Definitely a good crash course for new sales professionals, and a refresher for experienced Sales reps. Not a lot of actionable material or guidance to build the SNAP practice in to our daily sales activities.

better as it goes

good book. last 2 hours is the real value part. but overall worth the listen

OK sales book with some good take aways

What I like about this book is she focuses on the buyer???s decision process and how sales people can bring value. While there are many good points in this book not sure why so many people on Amazon gave it a 5.

Updated selling jems you can't afford to miss

If you could sum up Snap Selling in three words, what would they be?

Current, Relevant and Informative.

What did you like best about this story?

It delivers true value.
If you are new to sales, you should have it.
If you are a pro, you should have it - to refresh your memory, clean up some of your old techniques that prevent you from succeeding.

Many Insights for B2B Sellers

I'm an entrepreneur and I needed a quick and dirty introduction to selling to businesses...this book was more than sufficient. I realized how many things I'd been doing completely wrong and began a course correction. Since I bought this book, I've been able to redirect my sales team and we're now implementing the strategies taught in this book. It's a great beginners (and probably intermediate) guide to B2B selling.