
The Only Sales Guide You'll Ever Need
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Narrated by:
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Anthony Iannarino
About this listen
"Contrary to what most underperformers claim, sales success is not situational. It's not about the market, the product, the company, or the competition. No, it's all about the seller - the individual." - from the Foreword.
Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
Now he's boiled down everything he's learned and tested into one convenient audiobook, packed with useful material for everyone from raw rookies to tested veterans. He focuses on the building blocks that all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions.
He explores 19 essential traits and skills that nearly all great salespeople have, including:
- Self-discipline: How to keep your commitments to yourself and others.
- Accountability: How to own the outcomes you sell.
- Competitiveness: How to embrace competition rather than let it intimidate you.
- Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions.
- Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide.
- Diagnosing: How to look below the surface to figure out someone else's real challenges and needs.
Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier.
Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.
©2016 Anthony Iannarino (P)2016 Gildan Media LLCListeners also enjoyed...
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Amazing book!
- By B on 04-23-13
By: John Brockman
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Generation Anxiety
- A Millennial and Gen Z Guide to Staying Afloat in an Uncertain World
- By: Lauren Cook
- Narrated by: Lauren Cook
- Length: 10 hrs and 18 mins
- Unabridged
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Millennials and Gen Z-ers are considered two of the most anxious generations in history, and with many intense generation-specific stressors facing them in recent years, it’s easy to see why people are being diagnosed with anxiety at alarming rates. Dr. Lauren Cook, a licensed clinical psychologist who specializes in treating Millennials and Gen Z clients, and a Millennial who also lives with anxiety, understands the many nuanced reasons why these two groups are struggling in different ways than their predecessors.
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Great book!
- By Liz on 04-18-25
By: Lauren Cook
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8 Great Smarts
- Discover and Nurture Your Child's Intelligences
- By: Kathy Koch PhD
- Narrated by: Jamie Mulholland
- Length: 5 hrs and 25 mins
- Unabridged
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"Smart" is a power word. Children who believe they’re smart excel more in school and approach life with greater confidence. But children who don’t can struggle to apply themselves. Do you wish your child could see how smart he or she is? Find hope in Eight Great Smarts. You’ll be empowered and equipped with new language and creative ideas. Dr. Kathy Koch loves seeing children flourish and helping parents make it happen—and it’s never too late to start. Now is the time to help your child be all that God designed him or her to be.
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Great information for all parents!
- By Ashley Hicks on 02-27-25
By: Kathy Koch PhD
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From Zero to Millionaire
- A Simple, Effective and Stress-Free Way to Invest in the Stock Market
- By: Nicolas Bérubé
- Narrated by: Michael Johnson
- Length: 5 hrs and 1 min
- Unabridged
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At a time when a record number of people are investing in the stock market, this book by award-winning financial writer Nicolas Bérubé reveals how any investor can get rich and beat the professionals at their own game by investing less than an hour a year of their time. Admitting that he felt like a ‘zero’ after his first mistakes as a beginner investor, Nicolas has never stopped trying to understand what separates the winners from the losers.
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Uninspiring Investment Book
- By Hammy on 10-31-23
By: Nicolas Bérubé
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Attitude
- Vision, Change, Learning, Fear, & Boldness
- By: Adam Ashton, Adam Jones
- Narrated by: Adam Ashton, Adam Jones
- Length: 4 hrs and 6 mins
- Unabridged
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Life is unpredictable and full of things we can’t control. The only thing we can truly have power over is our attitude. We don’t always have a choice in what happens to us, but we always get to choose how we respond.
By: Adam Ashton, and others
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Make Epic Money
- By: Ankur Warikoo
- Narrated by: Ankur Warikoo
- Length: 4 hrs and 2 mins
- Unabridged
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In his groundbreaking book Do Epic Shit, Warikoo dropped this truth bomb: ‘Three relationships determine our life's course—time, money, and ourselves.’ Now, in his third book, Make Epic Money, he dives deep into the complex world of money to provide you with the ultimate personal-finance blueprint. Drawing on a lifetime of experience of financial highs and lows, he shares everything he has learnt about money that he wishes someone had taught him when he was young.
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Good Listen on audio but probably a better read on paperback.
- By Anthony Raj on 02-09-25
By: Ankur Warikoo
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Divorced Not Dead
- By: Harper Ford
- Narrated by: Lesley Sharp
- Length: 10 hrs and 17 mins
- Unabridged
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Meet Frankie: fifty, divorced and getting back on the horse. After leaving Twatface – her husband of twenty years – she's starting again from scratch. And when her son also flees the nest for university, Frankie decides it’s time to throw herself back into the dating game with a vengeance. On best friend Bel's recommendation, Frankie signs up to two dating apps: one for love, another for casual hook-ups. However, as she navigates this new frontier of catfishing, kittenfishing, DILFs, GILFs and everything in between, she realises the whole dating thing has changed quite a bit.
By: Harper Ford
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How to be a Productivity Ninja
- Worry Less, Achieve More and Love What You Do
- By: Graham Allcott
- Narrated by: Anthony Shuster
- Length: 9 hrs and 26 mins
- Unabridged
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In the age of information overload, traditional time management techniques simply don't cut it when it comes to overflowing inboxes, ever-expanding to-do lists and endless pointless meetings. Thankfully there is a better way: the way of the productivity ninja. Using techniques including ruthlessness, mindfulness, Zenlike calm and stealth and camouflage, you will get your inbox down to zero, make the most of your attention, beat procrastination and learn to work smarter, not harder.
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nothing new here
- By Linda Mueller on 04-17-19
By: Graham Allcott
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Read This to Get Smarter
- About Race, Class, Gender, Disability, and More
- By: Blair Imani
- Narrated by: Blair Imani
- Length: 5 hrs and 27 mins
- Unabridged
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An approachable guide to being an informed, compassionate, and socially conscious person today - from discussions of race, gender, and sexual orientation to disability, class, and beyond - from critically acclaimed historian, educator, and author Blair Imani.
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Top Tier
- By Lashauna Lumsden on 10-24-23
By: Blair Imani
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Leading Growth
- The Proven Formula for Consistently Increasing Revenue, 1st Edition
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 7 hrs and 6 mins
- Unabridged
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In Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you'll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making. You'll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy.
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great info
- By Saltlab on 11-26-24
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Unmasked
- My Life Solving America's Cold Cases
- By: Paul Holes, Robin Gaby Fisher
- Narrated by: Paul Holes
- Length: 8 hrs and 45 mins
- Unabridged
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I order another bourbon, neat. This is the drink that will flip the switch. I don’t even know how I got here, to this place, to this point. Something is happening to me lately. I’m drinking too much. My sheets are soaking wet when I wake up from nightmares of decaying corpses. I order another drink and swig it, trying to forget about the latest case I can’t shake. Crime solving for me is more complex than the challenge of the hunt, or the process of piecing together a scientific puzzle. The thought of good people suffering drives me to the point of obsession.
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I gave it the old college try
- By Hobbes on 05-06-22
By: Paul Holes, and others
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Everything Is Obvious
- *Once You Know the Answer
- By: Duncan J. Watts
- Narrated by: Duncan J. Watts
- Length: 8 hrs and 38 mins
- Unabridged
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Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again.
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Not so obvious
- By Chris Reich on 06-24-11
By: Duncan J. Watts
Truly a guide for every sales person
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Definitely the book you need
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Helped me to become a top performing rep
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A unique twist on common sense!
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great book for people development
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Actionable ideas sales teams can execute
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Reference book because packed with info
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Must read for every salesperson!
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Good stuff
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Trust this book by its cover
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