The Only Sales Guide You'll Ever Need

By: Anthony Iannarino

Narrated by: Anthony Iannarino

"Contrary to what most underperformers claim, sales success is not situational. It's not about the market, the product, the company, or the competition. No, it's all about the seller - the individual." - from the Foreword.

Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.

Now he's boiled down everything he's learned and tested into one convenient audiobook, packed with useful material for everyone from raw rookies to tested veterans. He focuses on the building blocks that all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions.

He explores 19 essential traits and skills that nearly all great salespeople have, including:

• Self-discipline: How to keep your commitments to yourself and others.
• Accountability: How to own the outcomes you sell.
• Competitiveness: How to embrace competition rather than let it intimidate you.
• Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions.
• Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide.
• Diagnosing: How to look below the surface to figure out someone else's real challenges and needs.

Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier.

Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.

©2016 Anthony Iannarino (P)2016 Gildan Media LLC

Truly a guide for every sales person

If you're looking for a guide to help you be the professional sales person you nedd to be, this is it.

Definitely the book you need

Very broad covers everything in sales and even gives other book recommendations, incredible read/listen will revisit again many time in my time to the top!

Helped me to become a top performing rep

this book is rife with messages top performing reps need to hear. I became the number one rep at a new company for new business acquisition after hearing this book. the lessons learned from Anthony should get you promoted. it is totally worth the time.

A unique twist on common sense!

So often sales authors are looking to separate themselves with "gimmick" selling. Anthony Iannorino's book, The Only Sales Guide You'll Ever Need, isn't another gimmick. It is just a book that organizes common Sense Selling. It puts the focus on taking care of the client and always thinking of them first. I recommend this book to any sales professional looking to differentiate themselves from everyone else!

great book for people development

great book for selling but also people development in a professional services organization. so many good tips. many are logical but the book reinforces the right behaviors.

Actionable ideas sales teams can execute

Great approach to sales training. Even successful Sales professionals will pick up a few new ideas or at the very least make them aware of areas they may want to focus more on. This book delivered what the title promised.

Reference book because packed with info

This is not a book you can passively listen too or read: there is so much information packed in every section that you should be taking notes, or at least plan on reviewing the text later. First section is worth the price. The explanations of tired topics are well done. Second section is a third generation twist on old sales techniques. The performance is a little like a coach warning you about how hard you will have to train to get a spot on the team, but still above average

Must read for every salesperson!

I loved it, but you may want to hire somebody to read it…just a suggestion

Good stuff

Author is a consultative sales man- makes sales by providing value first and foremost. Versus transactional... take the money and run.

Trust this book by its cover

It really is one of the only sales guides you’ll ever need... that is until you want to dive deeper into the lost art of closing!