Le marketing pour les nuls en 50 notions clés
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Le marketing pour les nuls en 50 notions clés
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Narrated by:
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Odile Cohen
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François Hatt
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By:
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Benoît Heilbrunn
About this listen
Désir, éthique, packaging, manipulation, fidélisation... L'essentiel des notions de marketing, pour tous ceux qui souhaitent découvrir la discipline dans une démarche professionnelle ou personnelle.
Qu'on le veuille ou non, le marketing fait partie de notre vie quotidienne : nous sommes confrontés à plus de 20 000 objets par jour, dont beaucoup portent un logo ; nous sommes soumis à plus de 3 000 messages de nature publicitaire par jour ; et nous connaissons en moyenne 5 000 noms de marque. Or le marketing est souvent mal compris. Souvent dénigré ou rabattu sur ses versants les plus visibles que sont la publicité, les marques ou les études de marché, il est pourtant bien plus que cela.
Cet ouvrage tâche de concilier deux approches complémentaires : donner un savoir sur les aspects techniques d'une discipline à part entière, et aiguiser la conscience et la réflexion du consommateur que nous sommes tous. Parmi les notions abordées, on retrouve notamment la catégorisation, les croyances, le design, le désir, l'émotion, l'éthique, la fidélisation, le logo, la manipulation...
©2017 "Pour les nuls" / "For Dummies" est une marque déposée de John Wiley & Sons, Inc. Éditions First, un département d'Édi8, Paris. Publié en accord avec John Wiley & Sons, Inc. (P)2019 Lizzie, un département d'Univers Poche, ParisRelated to this topic
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3 out of 5 stars
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4 out of 5 stars
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Good, but a Little Misleading
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The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 41,402
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Performance4.5 out of 5 stars 34,284
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Story4.5 out of 5 stars 33,865
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5 out of 5 stars
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The actual book The Art of War, not a commentary
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By: Sun Tzu
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Never Finished
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- Narrated by: David Goggins, Adam Skolnick, Jacqueline Gardner
- Length: 11 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 29,904
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Performance5 out of 5 stars 26,736
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Story5 out of 5 stars 26,645
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5 out of 5 stars
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Overall4.5 out of 5 stars 6,172
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Performance5 out of 5 stars 5,461
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Story4.5 out of 5 stars 5,418
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
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Don’t bother
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Overall4.5 out of 5 stars 2,053
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Performance4.5 out of 5 stars 1,844
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Story4.5 out of 5 stars 1,842
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1 out of 5 stars
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really expected more rigor from Michael Lewis
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Overall4.5 out of 5 stars 7,388
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Performance4.5 out of 5 stars 6,118
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Story4.5 out of 5 stars 6,038
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3 out of 5 stars
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this is for 50+ employee companies, not small ones
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Story5 out of 5 stars 3,242
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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2 out of 5 stars
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
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5 out of 5 stars
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
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3 out of 5 stars
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Narrator issues.
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Overall4.5 out of 5 stars 42,506
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Performance4.5 out of 5 stars 36,620
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2 out of 5 stars
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Leaves much to be desired
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F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
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- Unabridged
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Overall4.5 out of 5 stars 1,520
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Performance4.5 out of 5 stars 1,292
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Story4.5 out of 5 stars 1,284
95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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5 out of 5 stars
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Science heavy for those of us who want the why
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How to Day Trade for a Living
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- By: Andrew Aziz
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Overall4.5 out of 5 stars 1,322
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Performance4.5 out of 5 stars 1,067
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Story4.5 out of 5 stars 1,063
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
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The Ideal Team Player
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Overall4.5 out of 5 stars 6,522
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Performance4.5 out of 5 stars 5,585
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Story4.5 out of 5 stars 5,561
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3 out of 5 stars
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Manifest Now
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- Length: 4 hrs and 23 mins
- Unabridged
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Overall5 out of 5 stars 2,510
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Performance5 out of 5 stars 2,115
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Story5 out of 5 stars 2,099
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
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This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
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How I Get It Done
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- Length: 9 hrs and 53 mins
- Original Recording
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Overall4.5 out of 5 stars 33
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Performance4.5 out of 5 stars 31
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Story4.5 out of 5 stars 31
In a series of deeply moving and inspiring conversations, host Shereen Marisol Meraji connects with successful women from all walks of life to reveal how they manage their careers and every aspect of their lives. Based on the long-running column from The Cut and New York Magazine.
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5 out of 5 stars
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Relatable, helpful, and beautifully produced.
- By Anonymous User on 09-07-24
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
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Performance5 out of 5 stars 458
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Story5 out of 5 stars 462
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
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El libro está bien, pero ES VERSION RESUMIDA
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