LINGO
Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months
Prime members: New to Audible? Get 2 free audiobooks during trial.
LINGO
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Jeffrey Shaw
-
By:
-
Jeffrey Shaw
About this listen
The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers?
You learn to speak their lingo.
In LINGO, serial entrepreneur, brand consultant, and host of Creative Warriors podcast Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them.
In this audiobook you'll learn:
- The five-step secret language strategy he used to go from being overlooked to being overbooked in less than one year
- How LINGO as a marketing strategy makes competition almost irrelevant
- How pricing can attract, not deter, your ideal customer
- How to develop a brand image that magnetizes your ideal customer and filters out the rest
With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur.
©2018 Jeffrey Shaw (P)2019 Jeffrey ShawListeners also enjoyed...
-
The Self-Employed Life
- Business and Personal Development Strategies That Create Sustainable Success
- By: Jeffrey Shaw
- Narrated by: Jeffrey Shaw
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 9
-
Performance5 out of 5 stars 6
-
Story4.5 out of 5 stars 6
Faced with uncontrollable circumstances, from a change in market demand to a global pandemic, being self-employed can sometimes feel less like you're running the show, and more like the show is running you. But it doesn't need to be that way. Small business consultant, entrepreneur coach, and acclaimed portrait photographer Jeffrey Shaw - TEDx speaker and host of the popular The Self-Employed Life podcast - offers the essential manual on everything you need to be successful as a self-employed business owner.
-
5 out of 5 stars
-
Great
- By Anonymous User on 06-12-23
By: Jeffrey Shaw
-
All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 85
-
Performance4.5 out of 5 stars 79
-
Story4.5 out of 5 stars 79
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Mike Always Delivers
- By Carlos on 04-03-24
By: Mike Michalowicz
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 3,406
-
Performance5 out of 5 stars 3,204
-
Story5 out of 5 stars 3,201
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 20,851
-
Performance5 out of 5 stars 19,340
-
Story5 out of 5 stars 19,278
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
The Gap and the Gain
- The High Achievers' Guide to Happiness, Confidence, and Success
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall5 out of 5 stars 3,392
-
Performance5 out of 5 stars 2,971
-
Story5 out of 5 stars 2,949
As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".
-
3 out of 5 stars
-
Are these reviewers serious?
- By Jake Adams on 07-27-22
By: Dan Sullivan, and others
-
Giftology
- By: John Ruhlin
- Narrated by: Drew Birdseye
- Length: 2 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,240
-
Performance5 out of 5 stars 1,060
-
Story4.5 out of 5 stars 1,044
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
-
3 out of 5 stars
-
Has one beautiful sentence
- By Robin Ruud on 07-05-17
By: John Ruhlin
-
The Self-Employed Life
- Business and Personal Development Strategies That Create Sustainable Success
- By: Jeffrey Shaw
- Narrated by: Jeffrey Shaw
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 9
-
Performance5 out of 5 stars 6
-
Story4.5 out of 5 stars 6
Faced with uncontrollable circumstances, from a change in market demand to a global pandemic, being self-employed can sometimes feel less like you're running the show, and more like the show is running you. But it doesn't need to be that way. Small business consultant, entrepreneur coach, and acclaimed portrait photographer Jeffrey Shaw - TEDx speaker and host of the popular The Self-Employed Life podcast - offers the essential manual on everything you need to be successful as a self-employed business owner.
-
5 out of 5 stars
-
Great
- By Anonymous User on 06-12-23
By: Jeffrey Shaw
-
All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 85
-
Performance4.5 out of 5 stars 79
-
Story4.5 out of 5 stars 79
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Mike Always Delivers
- By Carlos on 04-03-24
By: Mike Michalowicz
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 3,406
-
Performance5 out of 5 stars 3,204
-
Story5 out of 5 stars 3,201
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 20,851
-
Performance5 out of 5 stars 19,340
-
Story5 out of 5 stars 19,278
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
The Gap and the Gain
- The High Achievers' Guide to Happiness, Confidence, and Success
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall5 out of 5 stars 3,392
-
Performance5 out of 5 stars 2,971
-
Story5 out of 5 stars 2,949
As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".
-
3 out of 5 stars
-
Are these reviewers serious?
- By Jake Adams on 07-27-22
By: Dan Sullivan, and others
-
Giftology
- By: John Ruhlin
- Narrated by: Drew Birdseye
- Length: 2 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,240
-
Performance5 out of 5 stars 1,060
-
Story4.5 out of 5 stars 1,044
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
-
3 out of 5 stars
-
Has one beautiful sentence
- By Robin Ruud on 07-05-17
By: John Ruhlin
-
Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 808
-
Performance5 out of 5 stars 698
-
Story4.5 out of 5 stars 697
Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
-
1 out of 5 stars
-
Message tainted by using shady biz as examples
- By Amazon Customer on 04-25-19
By: Joey Coleman
-
She Sells
- The Empathy Advantage - How to Increase Profits and Give Clients What They Really Want
- By: Megan DiPiero
- Narrated by: Megan DiPiero
- Length: 3 hrs and 22 mins
- Unabridged
-
Overall5 out of 5 stars 178
-
Performance5 out of 5 stars 145
-
Story5 out of 5 stars 145
There's a myth in our culture that to get ahead in sales, we have to be sharks - greedy, manipulative, and only out for number one. As business owners and creatives who lead with heart, that fear of appearing "salesy" stresses us out and holds us back. We assume that spending money is painful and feel guilty to ask our clients for more. The truth is, today's trading-up clients are not only willing to spend big, but they secretly want to. And there are more of them in your market than you think.
-
5 out of 5 stars
-
loved it
- By MKisses on 01-15-25
By: Megan DiPiero
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall5 out of 5 stars 5,141
-
Performance5 out of 5 stars 4,426
-
Story5 out of 5 stars 4,371
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
Triggers
- Creating Behavior That Lasts - Becoming the Person You Want to Be
- By: Marshall Goldsmith, Mark Reiter
- Narrated by: Marshall Goldsmith
- Length: 6 hrs and 36 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,975
-
Performance4.5 out of 5 stars 3,453
-
Story4.5 out of 5 stars 3,417
In business, the right behaviors matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget?
-
5 out of 5 stars
-
I wish everyone could read this book!
- By J. Hook on 09-04-15
By: Marshall Goldsmith, and others
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,414
-
Performance4.5 out of 5 stars 1,272
-
Story4.5 out of 5 stars 1,270
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
5 out of 5 stars
-
Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
-
How I Raised Myself from Failure to Success in Selling
- By: Frank Bettger
- Narrated by: Arthur Morey
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall5 out of 5 stars 2,109
-
Performance5 out of 5 stars 1,828
-
Story5 out of 5 stars 1,824
When Frank Bettger was 29, he was a failed insurance salesman. By the time he was 40, he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected.
-
5 out of 5 stars
-
A True Classic
- By Kindle Customer on 12-30-16
By: Frank Bettger
-
The Toilet Paper Entrepreneur
- The Tell-it-Like-it-is Guide to Cleaning Up in Business, Even if You Are at the End of Your Roll
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,423
-
Performance4.5 out of 5 stars 1,237
-
Story4.5 out of 5 stars 1,229
"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.
-
5 out of 5 stars
-
brilliantly unorthodox. intelligently uncouth.
- By Jon on 10-07-13
By: Mike Michalowicz
-
What Got You Here Won't Get You There
- How Successful People Become Even More Successful
- By: Marshall Goldsmith, Mark Reiter
- Narrated by: Marc Cashman
- Length: 9 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,292
-
Performance4.5 out of 5 stars 2,530
-
Story4.5 out of 5 stars 2,512
What's holding you back? Marshall Goldsmith is an expert at helping global leaders overcome their (sometimes unconscious) annoying habits and attaining a higher level of success. His one-on-one coaching comes with a six-figure price tag. But with this audiobook, you'll get Marshall's great advice without the hefty fee!
-
4 out of 5 stars
-
Good book, but didn't lend to the audio format
- By Carla on 03-21-11
By: Marshall Goldsmith, and others
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,273
-
Performance4.5 out of 5 stars 3,609
-
Story4.5 out of 5 stars 3,563
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
The 12 Week Year
- Get More Done in 12 Weeks than Others Do in 12 Months
- By: Brian P. Moran, Michael Lennington
- Narrated by: Tom Pile
- Length: 5 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,594
-
Performance4.5 out of 5 stars 2,237
-
Story4.5 out of 5 stars 2,221
Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
-
2 out of 5 stars
-
Good idea but…
- By Mercedes on 02-08-23
By: Brian P. Moran, and others
-
Elevate
- Build a Business Where Everybody Wins
- By: Tommy Mello
- Narrated by: Tommy Mello
- Length: 4 hrs and 25 mins
- Unabridged
-
Overall5 out of 5 stars 157
-
Performance5 out of 5 stars 152
-
Story5 out of 5 stars 152
Tommy Mello, the Home Service Millionaire, shares what inspired him and how you can learn from his experiences. He quotes from his favorite successful business gurus and explains what it takes to get to the top. He teaches you his method for training and inspiring employees, teaching accountability, and improving performance for any size business. A lively discussion of what it takes to succeed.
-
5 out of 5 stars
-
Fun and exciting!
- By clint Mccannon on 04-18-25
By: Tommy Mello
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 737
-
Performance4.5 out of 5 stars 576
-
Story4.5 out of 5 stars 568
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
What listeners say about LINGO
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall4 out of 5 stars
-
Performance4 out of 5 stars
-
Story4 out of 5 stars
- Michael G.
- 06-17-19
Great book for the inward-thinking entrepreneur.
Learning to speak the language of your customers is a crucial element of doing business in any field.
Lingo presents a set of unique tactics and perspective that allows you, as the business owner, to understand your customers on a deeper level.
This book has a lot of useful techniques and strategies for changing the way you think, and ultimately honing your mind to understand people in a more productive and introspective way.
The author spoke slowly at times, so I placed the audio at 1.25 x speed for the majority of the book.
All in all, great book! I look forward to more from this author!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 04-27-20
Get this book.
It’s intimate, relevant, thought provoking, mind blowing and eye opening. This isn’t all about the author. It’s a freaking workbook. Thank you for this Jeffery 🙏🏾
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- NG Photo
- 05-02-20
Focused and chock-full of help!
Jeffery speaks right to me. He gives me tangible methods to help me see where my weaknesses are. I listened to it twice. Got more each time.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Shaunda Howerton
- 03-29-21
The BEST book ever!
I have struggled for years trying to understand how to share my heart with my customers and speak their language. I didn’t know that’s what I was trying to do but after listening to this book I am clear about what I was intending to do. How many since listened to this amazing offer I am confident that I will begin speaking my potential customers language so that I am reading them on their level and providing a service that they don’t want to live without. Thank you Mr. Jeffrey Shaw❤️❤️❤️
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall3 out of 5 stars
-
Performance5 out of 5 stars
-
Story2 out of 5 stars
- W. Swift
- 03-13-23
Basic. Best for beginners
This book is best suited for those who’ve never tried building their brand or focusing on writing copy. It shares a lot of ‘What to Do’ but is light on ‘How to Do It.’ For example, the author talks about the importance of learning your customer’s lingo, but doesn’t share how to learn what that is.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!