Inspired

How to Create Tech Products Customers Love, Second Edition

By: Marty Cagan

Narrated by: Marty Cagan

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

©2018 Wiley (P)2018 Audible, Inc.

All stuff, no fluff

This book is going to become a core resource in my product management library. It is packed with great information.

Great read. The book exceeded my expectations.

This was the fulcrum I was looking for to scale my product management career as a consultant.

Excellent advice to improve product development

Marty leverages his extensive experience to provide excellent practical tips on how to build a world class product team.

This was eye opening!

As a PM who just learned the job by doing and often found that the job ran me, this book really helped me break down and separate what worked from what didn’t while also shining a light on my personal blind spots. I have a lot of work ahead of my but this book is a great reference for me to accelerate closing those gaps!

One of the best product mgmt books I have ever read

I have read numerous product management books, this is one of the best. Very clear and structured foundation for how to build and run the best product organizations. Strong recommendation

The best product book!

Loved it! Every single chapter! The best way learn about product process and role. Read this and share with your teams!

My new favorite book

I bought the hard copy in addition of the audio book. I am an experienced PM and could recognize a large majority of the challenges presented in the book. I now feel empowered with actionable steps to improve the way I and my company do product. Must read!

The Product Management Bible

This is - hands down - the best book on product management in tech. If you could only read one book on PM, pick this one. I keep it with me at all times (kindle and audio-book). It inspires my thinking on every pass, and helps me change my product organisation for the better.

For large companies

This book is good for people running product organizations or execs in larger companies with more than 200 people.

It describes org charts , OKR strategy etc

Unfortunately for start ups with less then 10 people this book will not help.

A great book for PMs of all levels

I listened to this book throughout the duration of a product management class. My instructor recommended the book. I’m a complete novice making a career change. It was easy to follow, understand, and navigate. I would often return to chapters after covering a new topic in class, or listen to chapters ahead of class to have more context around a concept. The book is organized in a way that was easy to understand and didn’t overwhelm. My husband, a developer, also enjoyed the chapters I made him listen to, to get his perspective. He has suggested the book to several of his developer friends to gain more insight into others’ roles within their company. Highly recommended!