The Lean Product Playbook
How to Innovate with Minimum Viable Products and Rapid Customer Feedback
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The Lean Product Playbook
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Narrated by:
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Walter Dixon
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By:
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Dan Olsen
About this listen
The missing manual on how to apply Lean Startup to build products that customers love.
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges when trying to adopt Lean, because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Decide on your Minimum Viable Product (MVP)
- Design your MVP prototype
- Test your MVP with customers
- Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen, whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product processes and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable resource.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2015 Dan Olsen (P)2016 Gildan Media LLCListeners also enjoyed...
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
4 out of 5 stars
-
Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
-
Overall4 out of 5 stars 191
-
Performance4.5 out of 5 stars 165
-
Story4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
-
3 out of 5 stars
-
Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 110
-
Performance4 out of 5 stars 88
-
Story4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
-
Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 90
-
Performance4.5 out of 5 stars 74
-
Story4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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1 out of 5 stars
-
Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
-
Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- By: Florian Heuer
- Narrated by: Bryan Stout
- Length: 1 hr and 4 mins
- Unabridged
-
Overall4 out of 5 stars 88
-
Performance4 out of 5 stars 75
-
Story3.5 out of 5 stars 75
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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4 out of 5 stars
-
Basic design thinking lesson
- By Preston on 04-09-16
By: Florian Heuer
-
Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 214
-
Performance4.5 out of 5 stars 188
-
Story4.5 out of 5 stars 186
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
-
5 out of 5 stars
-
All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
-
Driving Digital
- The Leader's Guide to Business Transformation Through Technology
- By: Isaac Sacolick
- Narrated by: Tom Parks
- Length: 10 hrs and 13 mins
- Unabridged
-
Overall4 out of 5 stars 43
-
Performance4.5 out of 5 stars 37
-
Story4 out of 5 stars 35
The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
-
5 out of 5 stars
-
Best book I have read on Digital Transformation
- By Holistic Health on 10-20-17
By: Isaac Sacolick
-
The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 110
-
Performance4.5 out of 5 stars 89
-
Story4.5 out of 5 stars 88
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
-
5 out of 5 stars
-
If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4 out of 5 stars 41
-
Story4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
1 out of 5 stars
-
Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4 out of 5 stars 220
-
Performance4 out of 5 stars 175
-
Story4 out of 5 stars 172
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4 out of 5 stars 116
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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1 out of 5 stars
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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5 out of 5 stars
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A must read!
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2 out of 5 stars
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Straw man arguments and handwaving
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This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
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Overall4.5 out of 5 stars 139
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Performance4.5 out of 5 stars 113
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Story4.5 out of 5 stars 112
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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3 out of 5 stars
-
I was hoping for more
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The Lean Product Playbook
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- Unabridged
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Overall5 out of 5 stars 2
-
Performance5 out of 5 stars 2
-
Story5 out of 5 stars 2
Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
By: Dan Olsen
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Lean Analytics
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Overall4.5 out of 5 stars 40
-
Performance5 out of 5 stars 34
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Story4.5 out of 5 stars 33
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
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3 out of 5 stars
-
Very B2C focused
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By: Alistair Croll, and others
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Product Roadmaps Relaunched
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Overall4.5 out of 5 stars 62
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Performance4.5 out of 5 stars 53
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Story4.5 out of 5 stars 53
A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
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2 out of 5 stars
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Almost 0 example images (1 table PDF)
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Inspired
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Overall4.5 out of 5 stars 2,675
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Performance4.5 out of 5 stars 2,178
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Story4.5 out of 5 stars 2,152
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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4 out of 5 stars
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Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
By: Marty Cagan
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How to Lead in Product Management
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- Unabridged
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Overall4.5 out of 5 stars 41
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Performance4.5 out of 5 stars 28
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Story4 out of 5 stars 29
This book will help you become a better product leader. Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work.
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5 out of 5 stars
-
Good Book
- By Sarthak on 11-09-20
By: Roman Pichler
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Start at the End
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- Length: 4 hrs and 40 mins
- Unabridged
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Overall4 out of 5 stars 131
-
Performance4 out of 5 stars 105
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Story4 out of 5 stars 104
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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3 out of 5 stars
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would be good if not filled with racial rhetoric
- By Amazon Customer on 08-14-19
By: Matt Wallaert
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The Startup Owner's Manual
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- By: Steve Blank, Bob Dorf
- Narrated by: Matthew Boston
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- Unabridged
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Overall4.5 out of 5 stars 74
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Performance4.5 out of 5 stars 63
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Story4.5 out of 5 stars 63
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
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2 out of 5 stars
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Nothing to learn from this book
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By: Steve Blank, and others
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Crossing the Chasm
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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2 out of 5 stars
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Outdated
- By Rebecca Savage on 01-05-15
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Loved
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Overall4.5 out of 5 stars 60
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Performance4.5 out of 5 stars 50
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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3 out of 5 stars
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nothing special
- By KwikC on 04-03-23
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The Four Steps to the Epiphany
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- Length: 9 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 93
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Performance4.5 out of 5 stars 73
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Story4.5 out of 5 stars 73
The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.
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4 out of 5 stars
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Piercing Narrator
- By David P on 01-09-21
By: Steve Blank
What listeners say about The Lean Product Playbook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Yoav
- 06-27-19
Great overview of the lean product design
You immediately agree with it and it all makes sense. However it amazing how actual products teams fail in following these ideas. Serves as a compass you can take with you...
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Chris
- 11-07-24
High quality info
Great book. Very useful for startup founders and even seasoned ones. Worth the listen for sure.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Mindle H.
- 07-14-17
Powerful
As a product manager, this was one of the most useful books I've ever read.
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2 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Victor
- 08-22-20
useful but dense
the book is packed with extremely useful notes. however, the book was quite sense and the stories told in it were quite uninteresting. Highly recommended for people looking for a punch of knowledge, but be ready to have to study them closely as they're not easy to relate to due to the lack of storytelling
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Anonymous User
- 07-03-20
Practical and specific
I liked lean startup but needed this book to show me some of the practical stuff. Greatly appreciated.
Audiobook is good. But wanted to have a physical copy to go back to so I've ordered one.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Rolf Foxby
- 12-26-16
Good entry book to lean development
but if you already have done agile projects, and read Lean Startup this will mostly be a reminder.
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Overall5 out of 5 stars
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Story4 out of 5 stars
- Kourtni Marshall
- 02-03-24
Great book to get you started on the right path!
This book is very prescriptive. Gives entrepreneurs a step by step guide for moving from idea phase to product market fit.
The methodology is clearly explained. The only thing that I wish it would emphasize more is that the skills required means that product/service development is a team sport. Too many times we see individuals attempting to do it all themselves.
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Andrew Neilson
- 07-30-17
Amazing
Dan covers the entire cycle of Lean Product startup. It's a must for Entrepreneurs, Product Owners and ScrumMasters. After listening to the audio, you will feel 10x smarter in this area.
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6 people found this helpful
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Overall5 out of 5 stars
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- E R
- 01-26-17
Awesome!
This was really amazing and helpful. I highly recommend everyone in or trying to get in Product Management role must listen to this.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Jarod
- 08-12-18
overall great book but can be dry at times
the book was overall helpful in teaching lean product method. at times it was dry as you're trying to cram a lot of info the narrator is giving. it would help if they repeat some of the acronyms as there were many to remember to save listener from having to rewind often. overall, though it was thorough and understandable
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