
Hooked: How to Build Habit-Forming Products
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Narrated by:
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Nir Eyal
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By:
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Nir Eyal
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Ryan Hoover
About this listen
Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
- New for second edition! An additional case study for building health habits.
Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.
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Story
You think you know what you want in life. You've tried to achieve those things. But if you still don't have them, the culprit may be closer than you think. In this perspective-altering program, the world-renowned Pitbull of Personal Development(tm), Larry Winget, exposes the things you are doing right now to unknowingly prevent your own success in the most important areas of your life.
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Was just OK
- By KatieReviewsStuff on 01-30-17
By: Larry Winget
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Algorithms to Live By
- The Computer Science of Human Decisions
- By: Brian Christian, Tom Griffiths
- Narrated by: Brian Christian
- Length: 11 hrs and 50 mins
- Unabridged
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From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.
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Great listen, just don't expect tips!
- By Adam Hosman on 08-07-17
By: Brian Christian, and others
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Lean UX
- Designing Great Products with Agile Teams
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Douglas Martin
- Length: 6 hrs and 11 mins
- Unabridged
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Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.
By: Jeff Gothelf, and others
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Talk to Me
- How to Ask Better Questions, Get Better Answers, and Interview Anyone like a Pro
- By: Dean Nelson
- Narrated by: Michael David Axtell
- Length: 10 hrs and 9 mins
- Unabridged
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From respected journalist, professor, and founder of the Writer's Symposium by the Sea, an audiobook that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature like a Professor. Nelson walks listeners through each step of the journey from deciding whom to interview and structuring questions, to the nitty-gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe).
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Not just for journalist;great for Salespeople also
- By Eric D. Knowles on 03-28-19
By: Dean Nelson
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Introduction to Design Thinking for UX Beginners
- 5 Steps to Creating a Digital Experience That Engages Users with UX Design, UI Design, and User Research. Start Building Your UX Career
- By: Uijun Park
- Narrated by: Clayton Masales
- Length: 3 hrs and 15 mins
- Unabridged
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Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.
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THANK YOU
- By Hannah L on 03-27-25
By: Uijun Park
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Your Brain at Work, Revised and Updated
- Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
- By: David Rock
- Narrated by: Roger Wayne
- Length: 9 hrs and 24 mins
- Unabridged
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In Your Brain at Work, Dr. David Rock goes inside Emily and Paul's brains to see how they function as each attempts to sort, prioritize, organize, and act on the vast quantities of information they receive in one typical day. Dr. Rock is an expert on how the brain functions in a work setting. By analyzing what is going on in their heads, he offers solutions Emily and Paul (and all of us) can use to survive and thrive in today's hyperbusy work environment - and still feel energized and accomplished at the end of the day.
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Thought provoking
- By Prince Ebenezer on 11-02-20
By: David Rock
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
By: Dan Olsen
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Start Your Own Corporation, 3rd Edition
- Why the Rich Own Their Own Companies and Everyone Else Works for Them
- By: Garrett Sutton
- Narrated by: Garrett Sutton
- Length: 7 hrs and 35 mins
- Unabridged
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Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why-tos and how-tos for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.
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Great content
- By Federico on 12-06-20
By: Garrett Sutton
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Think Like a Rocket Scientist
- Simple Strategies You Can Use to Make Giant Leaps in Work and Life
- By: Ozan Varol
- Narrated by: Ozan Varol
- Length: 10 hrs and 44 mins
- Unabridged
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Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process—a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets.
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Incrementally new perspectives on rehashed themes
- By James S. on 06-13-20
By: Ozan Varol
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F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
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95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
Will Be Putting Hooked into Action
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What did you love best about Hooked?
The hook model makes so much sense and has me thinking how I'm going to apply the variable reward to my next venture!What does Nir Eyal bring to the story that you wouldn’t experience if you just read the book?
His real and honest expression of the truths in the book that he has had personal revelation on.Great !
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AI narrator?
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eye opener to what's behind what works
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Great for startup founders
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ok. bit repetitive
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One of the best books I've read in a while
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Easy read and immensely useful.
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good book bad production
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there is a lot of potential power within this book
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