Full Brain Marketing for the Small Business
Merging Traditional, Digital & Social Media
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
Full Brain Marketing for the Small Business
Buy for $21.48
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
D. J. Heckes
-
By:
-
D. J. Heckes
About this listen
Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital, and social media marketing in a hypercompetitive environment! Some business owners are even saying, “Innovate or Die!”
Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today’s world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail.
It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today’s competitive intelligence world. Learn the new ways in which to acquire valuable insights into one’s customer, ways in which to create game-changing ideas, and methods for reducing risk.
- 1. Are YOU ready for marketing?
- 2. Is your company branded?
- 3. Do you have a Competitive Edge?
- 4. Do you Tweet or Blog?
- 5. Are YOU Connected?
Listeners also enjoyed...
-
Build Your Successful Brand
- Learn How to Build a Successful Real Estate Brand Strategy, Marketing and Development of Real Estate Brand
- By: Lukas Salazar
- Narrated by: Jeremy Prost
- Length: 3 hrs and 21 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
In this book, you will learn a deep insight into brand growth, and how to develop new marketing strategies, how they have been developed, and how they affect your real estate business to increase your revenue and growth. You will be encouraged to hear about marketing practices of real estate, and it explains the process of goal-setting and implementing new brand strategies.
By: Lukas Salazar
-
The Customer's Eye: How to Build Loyalty, Generate Word-of-Mouth and Keep Customers Coming Back
- The Anatomy of the Perfect Customer Experience
- By: E. M. P. Kailie
- Narrated by: Jim Rising
- Length: 3 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 26
-
Performance5 out of 5 stars 23
-
Story5 out of 5 stars 23
The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.
-
3 out of 5 stars
-
just ok
- By Amazon Customer on 03-02-23
By: E. M. P. Kailie
-
Instant CEO - A smart girls guide to starting an online business
- By: Jennifer Anderson
- Narrated by: Ashton Haugen
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 32
-
Performance5 out of 5 stars 30
-
Story5 out of 5 stars 30
There are so many people who have been exactly where you are and they’ve made their dreams come true. In fact, there are 582 million entrepreneurs in the entire world. Who’s to say you can’t be one too? Some of these entrepreneurs started online businesses that have become some of the biggest brands in the world. These online business owners have managed to turn their hobbies and interests into full-fledged gigs that have now become their lives.
-
5 out of 5 stars
-
Step-by-step guide for women
- By Sue the Shopper on 06-04-22
-
Dropshipping: Create Passive Income with E-Commerce and Shopify Step by Step by Proven Strategies!
- New and Improved Ways for Busy Times of 2019 and 2020! Great to Listen in a Car!
- By: Mark Graham
- Narrated by: Adam Breazeale
- Length: 3 hrs and 29 mins
- Unabridged
-
Overall5 out of 5 stars 18
-
Performance5 out of 5 stars 18
-
Story5 out of 5 stars 18
You shouldn’t be afraid of starting a dropshipping website because you don’t know where to start or how to maintain a successful business. With this book, you will have everything you need to make it as a successful dropshipper. Find your true potential and discover your success by putting the guidelines found within this book to work today!
-
5 out of 5 stars
-
USEFUL
- By Mdshaheedh on 11-06-19
By: Mark Graham
-
Customer Relationship Marketing
- By: ICI
- Narrated by: William Bahl
- Length: 1 hr and 2 mins
- Unabridged
-
Overall5 out of 5 stars 40
-
Performance5 out of 5 stars 40
-
Story5 out of 5 stars 40
Relationships build business.... How do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have the connection and trust with you, not that they need the product alone. This is very important to understand.
-
5 out of 5 stars
-
a recipe for success!
- By Betty on 10-29-19
By: ICI
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,006
-
Performance4.5 out of 5 stars 849
-
Story4.5 out of 5 stars 844
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
2 out of 5 stars
-
Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
-
Build Your Successful Brand
- Learn How to Build a Successful Real Estate Brand Strategy, Marketing and Development of Real Estate Brand
- By: Lukas Salazar
- Narrated by: Jeremy Prost
- Length: 3 hrs and 21 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
In this book, you will learn a deep insight into brand growth, and how to develop new marketing strategies, how they have been developed, and how they affect your real estate business to increase your revenue and growth. You will be encouraged to hear about marketing practices of real estate, and it explains the process of goal-setting and implementing new brand strategies.
By: Lukas Salazar
-
The Customer's Eye: How to Build Loyalty, Generate Word-of-Mouth and Keep Customers Coming Back
- The Anatomy of the Perfect Customer Experience
- By: E. M. P. Kailie
- Narrated by: Jim Rising
- Length: 3 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 26
-
Performance5 out of 5 stars 23
-
Story5 out of 5 stars 23
The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.
-
3 out of 5 stars
-
just ok
- By Amazon Customer on 03-02-23
By: E. M. P. Kailie
-
Instant CEO - A smart girls guide to starting an online business
- By: Jennifer Anderson
- Narrated by: Ashton Haugen
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 32
-
Performance5 out of 5 stars 30
-
Story5 out of 5 stars 30
There are so many people who have been exactly where you are and they’ve made their dreams come true. In fact, there are 582 million entrepreneurs in the entire world. Who’s to say you can’t be one too? Some of these entrepreneurs started online businesses that have become some of the biggest brands in the world. These online business owners have managed to turn their hobbies and interests into full-fledged gigs that have now become their lives.
-
5 out of 5 stars
-
Step-by-step guide for women
- By Sue the Shopper on 06-04-22
-
Dropshipping: Create Passive Income with E-Commerce and Shopify Step by Step by Proven Strategies!
- New and Improved Ways for Busy Times of 2019 and 2020! Great to Listen in a Car!
- By: Mark Graham
- Narrated by: Adam Breazeale
- Length: 3 hrs and 29 mins
- Unabridged
-
Overall5 out of 5 stars 18
-
Performance5 out of 5 stars 18
-
Story5 out of 5 stars 18
You shouldn’t be afraid of starting a dropshipping website because you don’t know where to start or how to maintain a successful business. With this book, you will have everything you need to make it as a successful dropshipper. Find your true potential and discover your success by putting the guidelines found within this book to work today!
-
5 out of 5 stars
-
USEFUL
- By Mdshaheedh on 11-06-19
By: Mark Graham
-
Customer Relationship Marketing
- By: ICI
- Narrated by: William Bahl
- Length: 1 hr and 2 mins
- Unabridged
-
Overall5 out of 5 stars 40
-
Performance5 out of 5 stars 40
-
Story5 out of 5 stars 40
Relationships build business.... How do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have the connection and trust with you, not that they need the product alone. This is very important to understand.
-
5 out of 5 stars
-
a recipe for success!
- By Betty on 10-29-19
By: ICI
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,006
-
Performance4.5 out of 5 stars 849
-
Story4.5 out of 5 stars 844
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
2 out of 5 stars
-
Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
-
Starting a Business QuickStart Guide
- The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream
- By: Ken Colwell PhD MBA
- Narrated by: Ken Colwell PhD MBA
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 220
-
Performance4.5 out of 5 stars 188
-
Story4.5 out of 5 stars 185
In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
-
3 out of 5 stars
-
More like a class textbook
- By ACustomer on 10-15-19
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Social Media Marketing for Business and Influencer (Facebook, Instagram, Youtube, Twitter), Network Marketing, Amazon FBA, Dropshipping, Private Label Shopify E-Commerce
- The Ultimate Cashflow Guide
- By: Kevin Clair
- Narrated by: Craig Colin Wilson
- Length: 4 hrs and 55 mins
- Unabridged
-
Overall5 out of 5 stars 33
-
Performance5 out of 5 stars 33
-
Story5 out of 5 stars 33
You have definitely read or seen a variety of different online businesses, passive income ideas, and various marketing tools out there. Some of them seemed too difficult, some looked too overcrowded, some didn’t seem like you are going to earn much money from them, and so on. Maybe, you already purchased some material or online courses on a specific subject but found yourself quitting after a few days or weeks. So, what does it take to create a successful online business?
-
3 out of 5 stars
-
Marketing not very helpful.
- By Amazon Customer on 06-22-21
By: Kevin Clair
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 927
-
Performance4.5 out of 5 stars 801
-
Story4.5 out of 5 stars 799
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- By Mariam on 11-20-15
By: Joe Pulizzi
-
Starting an Online Business from Zero
- A Proven Guide to Break Free from 9-5, Surf the Digital Wave, and Win Customer Trust
- By: The Consulting Club Publications, Matthew Robson
- Narrated by: Nick Gallagher
- Length: 3 hrs and 58 mins
- Unabridged
-
Overall5 out of 5 stars 26
-
Performance5 out of 5 stars 26
-
Story5 out of 5 stars 26
Because if you’re reading this now, you’ve probably been dying for a reason to strike out on your own. To build out that side hustle that you’ve been too busy to grow. To turn that business idea you’ve been dreaming about into a full-time money-making reality.
-
5 out of 5 stars
-
Great for entrepreneurs exploring new ideas!
- By Bryan R on 02-07-24
By: The Consulting Club Publications, and others
-
Disciplined Entrepreneurship
- By: Bill Aulet
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 360
-
Performance4 out of 5 stars 295
-
Story4.5 out of 5 stars 295
Disciplined Entrepreneurship: 24 Steps to Success Will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product.
-
2 out of 5 stars
-
This book is impossible to listen to (reader)
- By Amazon Customer on 07-22-14
By: Bill Aulet
-
Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- By: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 372
-
Performance4.5 out of 5 stars 318
-
Story4.5 out of 5 stars 313
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
-
5 out of 5 stars
-
Business to Company???
- By S. Wheelhouse on 12-07-18
By: Nick Mehta, and others
-
Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Unabridged
-
Overall4 out of 5 stars 459
-
Performance4 out of 5 stars 370
-
Story4 out of 5 stars 370
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
-
3 out of 5 stars
-
How to be a Jack of All Trades Marketer
- By Steven on 07-04-13
By: John Jantsch
-
Unleash Possible: A Marketing Playbook that Drives B2B Sales
- By: Samantha Stone
- Narrated by: Paul Schmidt
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 26
-
Performance5 out of 5 stars 19
-
Story4.5 out of 5 stars 18
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.
-
5 out of 5 stars
-
Practical guidance on effective marketing!
- By Amy on 06-28-19
By: Samantha Stone
-
Growth Hacking: Level Up Your Startup
- By: Patrick Kelley
- Narrated by: Sean Posvistak
- Length: 1 hr and 30 mins
- Unabridged
-
Overall5 out of 5 stars 28
-
Performance5 out of 5 stars 24
-
Story4.5 out of 5 stars 24
If you have a start up and want to know how to grow your business cheaply, quickly, and effectively, then Growth Hacking: Level Up Your Startup is just what you need. It’s aimed at beginners and it discusses the basics of growth hacking in an easy and listener-friendly manner. The techniques described are simple and easy to understand, and throughout are interesting examples of how companies such as Airbnb used these methods to achieve phenomenal growth.
-
5 out of 5 stars
-
Informative book
- By Red on 12-24-17
By: Patrick Kelley
-
Evergreen
- Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
- By: Noah Fleming
- Narrated by: Noah Fleming, Walter Dixon
- Length: 7 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 48
-
Performance4 out of 5 stars 35
-
Story4.5 out of 5 stars 35
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.
-
4 out of 5 stars
-
Good content, not crazy about the delivery
- By Jeff P. on 08-14-15
By: Noah Fleming
-
Branding
- What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- By: Chase Barlow
- Narrated by: Ivan Busenius
- Length: 3 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 33
-
Performance5 out of 5 stars 27
-
Story4.5 out of 5 stars 27
In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.
-
5 out of 5 stars
-
Awesome Book
- By Elizabth King on 11-12-21
By: Chase Barlow
Related to this topic
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4 out of 5 stars 220
-
Performance4 out of 5 stars 175
-
Story4 out of 5 stars 172
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
-
Overall4 out of 5 stars 1,484
-
Performance4 out of 5 stars 1,270
-
Story4 out of 5 stars 1,267
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
-
2 out of 5 stars
-
Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4 out of 5 stars 220
-
Performance4 out of 5 stars 175
-
Story4 out of 5 stars 172
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
-
Overall4 out of 5 stars 1,484
-
Performance4 out of 5 stars 1,270
-
Story4 out of 5 stars 1,267
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
-
2 out of 5 stars
-
Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 175
-
Performance4.5 out of 5 stars 160
-
Story4.5 out of 5 stars 159
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 58
-
Performance4.5 out of 5 stars 48
-
Story4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
-
2 out of 5 stars
-
Brand propaganda
- By MR A G ADELAAR on 05-22-15
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 306
-
Performance4.5 out of 5 stars 243
-
Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,208
-
Performance4.5 out of 5 stars 1,016
-
Story4.5 out of 5 stars 1,008
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
-
Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 214
-
Performance4.5 out of 5 stars 188
-
Story4.5 out of 5 stars 186
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
-
5 out of 5 stars
-
All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
What listeners say about Full Brain Marketing for the Small Business
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall1 out of 5 stars
- Alan
- 08-31-11
Awful...and a bit insulting.
This book sounds like the author may have been given a minimum page requirement and she used both rambling and repeating to hit that goal. The monotone narration helps make sure that the listener is tuned out or dazed by the time a salient point is covered. On top of these points there is the glaring mispronunciation of so many words throughout the reading...and I use the word reading here because it really sounds like she was reading one. word. at. a. time. a very unfamiliar text. Pretty bad, definitely wish I could have my credit back that I spent on this one.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
5 people found this helpful