Duct Tape Marketing (Revised and Updated)

The World's Most Practical Small Business Marketing Guide

By: John Jantsch

Narrated by: John Jantsch

Learn to make your small business marketing as simple, effective, and affordable as duct tape.

In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.

In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:

• First, learn the basics necessary to get customers to know, like, and trust you more.
• Next, master the essential Duct Tape System components to get your customers to contact and refer you more.
• Finally, really get on a roll by discovering what really works and tuning your business to doing more of it.

This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.

©2011 John Jantsch (P)2011 Gildan Media Corp

Simply a complete marketing book

One of the best marketing books I have read (listened). As a commercial real estate agent and business broker I would not hesitate in recommending this book to anyone of my (business owner) clients.
If you are starting or looking to improving your business sales with only one book you cant go too wrong with this one.

Just a Fantastic Book for our "New Age"

Would you recommend this audiobook to a friend? If so, why?

I would recommend this to any Small business wanting to learn how to leverage the World of internet marketing to level the playing field for themselves against the BIG retail giants.

What did you like best about this story?

Its breadth of content.

What does John Jantsch bring to the story that you wouldn’t experience if you just read the book?

Listening is always a more powerful "Learning" experience , your memory claiming of the information is so much more definite and the audio process allows you to replay instantly what you need to clarify what you heard when reading creates the process of "Lazy Learning" were you tend to not reread a section that you should have because our minds are "Conditioned" to just keep reading rather then review.

Was this a book you wanted to listen to all in one sitting?

No

Every Small Business Owner should listen

Is there anything you would change about this book?

NO

What was your reaction to the ending? (No spoilers please!)

NO

Did the narration match the pace of the story?

Yes

Did Duct Tape Marketing (Revised and Updated) inspire you to do anything?

Had read the book, thought the update was right on target.

Any additional comments?

Download quality is tinny

Great Book

Would you recommend this audiobook to a friend? If so, why?

I have Read (listen to) this book twice now and I have only have it in my library for a month.

a must read classic

Need inspiration for your next big marketing campaign? listen for 10 minutes. Need to start fresh or get a real plan in place? This book has the direction you need.

Traditional marketing meets the digital age.

John seems like one of the traditional businessmen that embraced change and came out way ahead because of it. There are a couple of small resources that are a little out of date but, overall, it's a great book.

One of the best books that I have read or heard.

This book is full of new and good ideas for marketing and selling. I am planning to read it again.

Fundamentals NEVER go out of style

Marketing gimmicks and fads might get “likes” but they do not build long-term businesses. This book is a breathe of fresh air because it gives you the must-have FUNDAMENTALS of marketing, both offline and online, that will help your marketing work in any economy and in any decade. If you have not read Duct Tape Marketing you are basically missing out on one of the most important business books on planet earth. It’s right up there with The E-Myth, Building a Story Brand, and Built to Sell. Even if you’ve been in business (and specifically in marketing) for a number of years you will still find many golden nuggets in this book that will help you take your sales and marketing for yourself (and your clients) to the next level.

Love the audio book

I listen to a lot of Audiobooks on marketing and this is one of my favorites. It may not be the most advanced techniques and ideas in marketing today. But there’s a whole lot of practical advice in it. I have no idea why it has a 4.1 rating.

Amazing Amount of Practical Information! Great!

Very practical book with a couple of hundred marketing ideas! I love books like this that are real and no-nonsense.

A must-listen audio book!