Disciplined Entrepreneurship

De: Bill Aulet

Narrado por: Erik Synnestvedt

Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

©2013 Bill Aulet (P)2014 Gildan Media LLC

Evidence-based, structured approach

Well-thought out, clearly presented strategy, based on solid evidence. This author is an MIT professor and unlike "Lean Start-up" or other over-hyped books, he presents the full picture. The narrator sounds like an automated machine reader and nowhere near as charismatic as Bill Aulet in his YouTube videos, but the content is A+ so I gave the book the overall score of 5 stars.

Essential

This is a meta-analysis of entrepreneurship molded into an easily digestible practical skills textbook. More useful than the college course I read it for tenfold.

THE BEST ENTREPRENEURSHIP BOOK I’VE EVER READ!!!

Hands down the best step by step book. The author did a great job a breaking complex topics down. I must say you need to read it several times as each step provided here has a lot of detail information. Highly recommend this book for anyone trying to start a company even without an idea yet.

Life changing

More than a guide to starting a business, this guide brings out the dormant entrepreneur in each reader

Loved it.

Great book; will buy the print version is a reference. Extremely credible author. Includes many real world examples.

Did not eat own dog food

From an academic perspective this book is OK. However, they clearly did not do any market research with regard to the narrator. The bad reviews are more than justified. It is impossible not to picture him sipping tea with a pinky in the air in his smoking jacket with his nose in the air as he weaves this yarn. Most hated things uttered “COCA”, “MVBP”, “Sensible Technologies”

Helpful, informative, and affirming

First listen through was helpful, informative, and affirming. The structure helps move through content clearly, and the many many case studies and concrete examples help flesh out the concepts. I can definitely see the value of engaging some of the more technical aspects of the content in text format instead of audio. I plan to listen through again alongside the text, especially to revisit each step in light of the whole now that I've engaged them each through the audiobook. I appreciate the author acknowledging that the steps should be seen as interconnected and interwoven, not merely sequential or a strict linear process, but encourages the audience to revisit the steps holistically.

Stated the obvious?

Aside from the odd sounding narration, the content I thought was rather lacking. It seemed to find a way to state the obvious for hours, and in some cases literally listing out examples in a bulleted list for over 5 minutes. I don't understand what value I was supposed to grasp from this book, other than the author thinks very highly of MIT, because they taught there and that's about it... If I had to pick the best nugget of information I received from this, it's so perform market research and figure out how you're going to charge your customers before starting a business. I didn't need a 7 hour book to tell me that.

Great Book, Terrible Narrator

Would you recommend this audiobook to a friend? If so, why?

Book is full of useful, actionable information for the entrepreneur business owner, whether starting up or having been in business for a while, really good content.

What didn’t you like about Erik Synnestvedt’s performance?

The narrator sounded bored to tears and very monotone in his speech, this unfortunately makes you feel bored to tears! It is almost enough to make you not want to continue listening to the book, which is a shame because the content really is quite good.

Any additional comments?

If you can stand the almost condescending, snide tone of the narrator, you'll get a lot out of this book.

Annoying Narration and Jargon

The narrator has an annoying way of ending his words where his voice gets raspy and the ending is stretched out. It's like he doesn't have enough breath or he's a smoker.

I bought this book with a goal to create a better small business, but the author says later in the book that this is for a large business, i.e. one that will eventually be traded on the NYSE or NASDAQ. Also, the narrator goes into Bell Curves and other stuff I don't remember from college.

If that's what you're looking for, have at it. I'm going to continue my search.