Death to All Sacred Cows Audiobook By Beau Fraser, Bill Schwab, David Bernstein cover art

Death to All Sacred Cows

How Successful Businesses Put the Old Rules Out to Pasture

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Death to All Sacred Cows

By: Beau Fraser, Bill Schwab, David Bernstein
Narrated by: Johnny Heller
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $10.31

Buy for $10.31

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.

Don't get us wrong. While the authors have nothing against cows in general (they love steak) they do have a problem with Sacred Cows: Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:

  • Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.
  • The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong.
  • Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.
  • Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.
  • Focus on the Numbers. BANG. Great numbers are a by-product of great strategies.
  • Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas.
  • Internal Competition Leads to Better Results. BANG. It only leads to resentment.

    In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.

  • ©2007 Death To All Sacred Cows Enterprises, LLC (P)2008 Tantor
    Career Success Comedy & Humor Leadership Management Business
    activate_Holiday_promo_in_buybox_DT_T2

    What listeners say about Death to All Sacred Cows

    Average customer ratings
    Overall
    • 3.5 out of 5 stars
    • 5 Stars
      3
    • 4 Stars
      3
    • 3 Stars
      1
    • 2 Stars
      1
    • 1 Stars
      2
    Performance
    • 4 out of 5 stars
    • 5 Stars
      3
    • 4 Stars
      1
    • 3 Stars
      0
    • 2 Stars
      0
    • 1 Stars
      1
    Story
    • 4 out of 5 stars
    • 5 Stars
      2
    • 4 Stars
      2
    • 3 Stars
      0
    • 2 Stars
      0
    • 1 Stars
      1

    Reviews - Please select the tabs below to change the source of reviews.

    Sort by:
    Filter by:
    • Overall
      4 out of 5 stars
    • Performance
      4 out of 5 stars
    • Story
      4 out of 5 stars

    Entertaining and helpful

    Great road trip read describing the hurdles ignorantly placed on the road to success. I was able to finish it on the road from Phoenix to El Paso where there's not much else to do. It made the best of a lonely drive.

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!