Admen, Mad Men, and the Real World of Advertising
Essential Lessons for Business and Life
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Admen, Mad Men, and the Real World of Advertising
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Narrated by:
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Fleet Cooper
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By:
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Dave Marinaccio
About this listen
A best-selling author and advertising veteran shares a life's lessons from the ad trade.
Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international best seller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new audiobook takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons.
His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship". And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
©2015 Dave Marinaccio (P)2015 Audible, Inc.Listeners also enjoyed...
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By: Mark Rampolla
-
All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
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Overall4.5 out of 5 stars 72
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Performance4.5 out of 5 stars 66
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Story4.5 out of 5 stars 66
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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5 out of 5 stars
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- By: Mark Cuban
- Narrated by: Charles Constant
- Length: 2 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 6,033
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Performance4.5 out of 5 stars 5,137
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Story4.5 out of 5 stars 5,118
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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5 out of 5 stars
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Short and precise.
- By Mariam on 04-27-15
By: Mark Cuban
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
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Overall4.5 out of 5 stars 92
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Performance4.5 out of 5 stars 83
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Story4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 167
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Performance4.5 out of 5 stars 106
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Story4.5 out of 5 stars 107
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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Overall4 out of 5 stars 388
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Performance4.5 out of 5 stars 292
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Story4 out of 5 stars 291
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Total Focus
- Making Better Decisions Under Pressure
- By: Brandon Webb, John David Mann
- Narrated by: Johnathan McClain, Brandon Webb
- Length: 7 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 674
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Performance4.5 out of 5 stars 601
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Story4.5 out of 5 stars 598
Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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3 out of 5 stars
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Biography/ sales pitch.
- By Dennis on 01-10-18
By: Brandon Webb, and others
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100 Ways to Create Wealth
- By: Sam Beckford, Steve Chandler
- Narrated by: Steve Chandler
- Length: 8 hrs and 36 mins
- Unabridged
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Overall4.5 out of 5 stars 2,897
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Performance4.5 out of 5 stars 2,412
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Story4.5 out of 5 stars 2,394
These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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5 out of 5 stars
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A MUST HAVE!
- By Thomas on 10-31-08
By: Sam Beckford, and others
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Overall4.5 out of 5 stars 79
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Performance4 out of 5 stars 67
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Story4 out of 5 stars 67
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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2 out of 5 stars
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Hopping Over the Rabbit Hole
- How Entrepreneurs Turn Failure into Success
- By: Anthony Scaramucci
- Narrated by: Anthony Scaramucci
- Length: 6 hrs and 38 mins
- Unabridged
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Overall4 out of 5 stars 62
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Performance4 out of 5 stars 59
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Story4 out of 5 stars 59
Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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5 out of 5 stars
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Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 49
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Performance4.5 out of 5 stars 44
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Story4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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5 out of 5 stars
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- By: Paul Hellman
- Narrated by: Paul Hellman
- Length: 4 hrs and 37 mins
- Unabridged
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Overall4 out of 5 stars 128
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Performance4.5 out of 5 stars 115
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Story4.5 out of 5 stars 112
Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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1 out of 5 stars
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I gave him 7200 seconds!
- By Hyytekk on 08-02-19
By: Paul Hellman
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
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Overall5 out of 5 stars 1,479
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Performance4.5 out of 5 stars 1,224
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Story4.5 out of 5 stars 1,221
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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1 out of 5 stars
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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Unlabel
- Selling You Without Selling Out
- By: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 443
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Performance4.5 out of 5 stars 394
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Story4.5 out of 5 stars 396
Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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5 out of 5 stars
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...So Real, It Should Be Illegal
- By 2Fresh on 01-20-16
By: Marc Ecko
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I Shouldn't Be Telling You This
- Success Secrets Every Gutsy Girl Should Know
- By: Kate White
- Narrated by: Cassandra Campbell
- Length: 10 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 103
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Performance4.5 out of 5 stars 87
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Story4 out of 5 stars 87
A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; it contains essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.
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5 out of 5 stars
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AMAZING
- By valarie on 01-21-14
By: Kate White
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 321
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Performance4 out of 5 stars 135
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Story4 out of 5 stars 135
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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1 out of 5 stars
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
What listeners say about Admen, Mad Men, and the Real World of Advertising
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- adamstuder
- 08-30-16
The real agency world... I loved it!!!!!!!!!!!!!!
The real agency world... I loved it! I will definitely be listening to it again
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- JodyTuckerDotCom
- 04-27-18
Read, listen, and learn.
I live in the world of advertising, and appreciate how "Admen, Mad Men ..." illustrated new understandings on the business, and reinforced what I already knew. Reading this book gave me laughs, hope, and motivation in my personal pursuits to win and please clients. Dave Marinacco's writing and Fleet Cooper's narration gives thorough education.
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