Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

By: W. Chan Kim, Renee Mauborgne

Narrated by: Grover Gardner

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries

Focus on the big picture

Reach beyond existing demand

Get the strategic sequence right

Overcome organizational hurdles

Build execution into strategy

©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

Critic reviews

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

extremely insightful and well put together

this is a fairly quick read about six and a half hours depending on the speed you're using and where is it every minute of it for marketers, Business Leaders, and business strategists

Worth reading

This book is a the first book that introduced the new market strategy. The book is old but it is worth reading (listening) I really appreciate the first part from the book. I don't like the second half. I was struggling listening to it. Still the book is worth listening to. I really don't like the narrator voice.

Important but Dull

The material covered in this book is important and helpful in growth strategy. However, most of the overall concept is covered in the first section of the book. After that the book becomes so monotonous. The detail is very specific. For the business analyst or post grad student this would be great reference material. Reading the book cover to cover is painful. The narrator does a good job, considering the material.

Very insightful.A new way of looking at innovation

Very insightful.A new way of looking at innovation. I recommend this book to any company executive in search of growth strategies in a competitive market space.

Great Book, Horrible Narrator

The content is excellent. The narrator puts you to sleep, even with compelling content. This book would have been much better served with a personality behind the reading.

great book

give you a new thought about innovation competition demand supply and value creation
over all a good book

Not bad listening material

It is worth listening to, and makes sense, as long as that sense is applied...

this was hard to listen too

you better focus! Big words and big idea. Flat delivery. it demands attention of you want to digest it. don't try to multitask.

Great book.a must have for business. one for the.

great book one for the archives, a must for entrepreneurs, Share with a friend.

Great business book

As an entrepreneur I find this to be one of the most valuable business books, because it teaches you to look at your business from outside of the "Red ocean" day by day competition work and move into a more innovative mindset.

Totally recommend to all entrepreneurs.