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Billion Dollar B2B Ecommerce

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Billion Dollar B2B Ecommerce

By: Brian Beck
Narrated by: Chris Lynch
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About this listen

The time to act on Ecommerce is now!

Today’s B2B customers expect a buyer-focused online experience that makes traditional work tasks easier, reflects a consumer-like Ecommerce experience, and provides instant information – whenever and wherever they want it. Ignoring digital transformation is not a sustainable path for manufacturers, brands, and distributors. Customers are forcing change, and companies that do not heed the call are risking their very relevance.

Here is your help. Billion Dollar B2b Ecommerce is a step-by-step guide for executives that are seeking to launch and grow a successful B2B Ecommerce operation. Billion Dollar B2b Ecommerce teaches you how to evolve your company by embracing digital. A groundbreaking work, this comprehensive guide gives manufacturers, brands, and distributors the foundational knowledge and step-by-step instructions for planning, launching, and growing a successful Ecommerce operation.

By listening to this book, B2B executives will learn what it takes to compete in today’s digitally-driven business environment.

Author Brian Beck is one of the world's leading authorities in B2B Ecommerce and a 20+ year veteran of the field. The book begins by reflecting on the digital transformation of consumer retail sales channels, including tough lessons learned and tremendous successes earned. Then, illustrated by more than 30 compelling B2B case studies, listeners will learn from the pioneers and champions of the B2B Ecommerce revolution.

©2020 Brian Beck (P)2020 Brian Beck
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Well written and backed by research!

I would highly recommend this book to anyone who wants to get a high level overview of what to consider when building or optimizing b2b e-com store. The book is well written and has a good amount of research to back it up.

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