Marketing Artificial Intelligence
AI, Marketing, and the Future of Business
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
Marketing Artificial Intelligence
Buy for $19.50
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Paul Roetzer
About this listen
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.
The truth is, AI possesses the power to change everything.
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.
Marketing AI Institute’s founder and CEO, Paul Roetzer, and chief content officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.
Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.
As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.
So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
©2022 BenBella Books (P)2022 BenBella BooksListeners also enjoyed...
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall5 out of 5 stars 5,107
-
Performance5 out of 5 stars 4,400
-
Story5 out of 5 stars 4,345
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
Prediction Machines
- The Simple Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: LJ Ganser
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,282
-
Performance4.5 out of 5 stars 1,097
-
Story4 out of 5 stars 1,094
Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
-
3 out of 5 stars
-
Not sure what I was expecting, but underwhelmed
- By William J Brown on 09-27-18
By: Ajay Agrawal, and others
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 392
-
Performance4.5 out of 5 stars 306
-
Story4.5 out of 5 stars 302
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
3 out of 5 stars
-
Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
-
The Coming Wave
- Technology, Power, and the Twenty-First Century's Greatest Dilemma
- By: Mustafa Suleyman, Michael Bhaskar - contributor
- Narrated by: Mustafa Suleyman
- Length: 11 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 766
-
Performance4.5 out of 5 stars 668
-
Story4.5 out of 5 stars 667
We are approaching a critical threshold in the history of our species. Everything is about to change. Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy. None of us are prepared.
-
2 out of 5 stars
-
Click bait
- By Buyer on 09-11-23
By: Mustafa Suleyman, and others
-
Genius Makers
- The Mavericks Who Brought AI to Google, Facebook, and the World
- By: Cade Metz
- Narrated by: John Lee
- Length: 9 hrs and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 357
-
Performance4.5 out of 5 stars 293
-
Story4.5 out of 5 stars 294
What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create? With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.
-
3 out of 5 stars
-
difficult listen
- By LEE on 03-17-21
By: Cade Metz
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,975
-
Performance5 out of 5 stars 2,807
-
Story5 out of 5 stars 2,804
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall5 out of 5 stars 5,107
-
Performance5 out of 5 stars 4,400
-
Story5 out of 5 stars 4,345
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
Prediction Machines
- The Simple Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: LJ Ganser
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,282
-
Performance4.5 out of 5 stars 1,097
-
Story4 out of 5 stars 1,094
Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
-
3 out of 5 stars
-
Not sure what I was expecting, but underwhelmed
- By William J Brown on 09-27-18
By: Ajay Agrawal, and others
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 392
-
Performance4.5 out of 5 stars 306
-
Story4.5 out of 5 stars 302
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
3 out of 5 stars
-
Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
-
The Coming Wave
- Technology, Power, and the Twenty-First Century's Greatest Dilemma
- By: Mustafa Suleyman, Michael Bhaskar - contributor
- Narrated by: Mustafa Suleyman
- Length: 11 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 766
-
Performance4.5 out of 5 stars 668
-
Story4.5 out of 5 stars 667
We are approaching a critical threshold in the history of our species. Everything is about to change. Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy. None of us are prepared.
-
2 out of 5 stars
-
Click bait
- By Buyer on 09-11-23
By: Mustafa Suleyman, and others
-
Genius Makers
- The Mavericks Who Brought AI to Google, Facebook, and the World
- By: Cade Metz
- Narrated by: John Lee
- Length: 9 hrs and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 357
-
Performance4.5 out of 5 stars 293
-
Story4.5 out of 5 stars 294
What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create? With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.
-
3 out of 5 stars
-
difficult listen
- By LEE on 03-17-21
By: Cade Metz
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,975
-
Performance5 out of 5 stars 2,807
-
Story5 out of 5 stars 2,804
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
The Ultimate Guide to ChatGPT
- A Beginner's Handbook to Understanding Prompt Engineering, the Future of Artificial Intelligence and How to Use It Effectively
- By: Percival C. Verena
- Narrated by: KC Wayman
- Length: 3 hrs and 3 mins
- Unabridged
-
Overall4 out of 5 stars 100
-
Performance4 out of 5 stars 95
-
Story4 out of 5 stars 95
With this beginner’s handbook, you’ll learn how to use ChatGPT efficiently and create maximized results. Create natural, human-like conversations, being aware of its limitations and biases, and prepare for the artificial intelligence future.
-
3 out of 5 stars
-
Bland and generic
- By Matt on 10-10-23
-
The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Unabridged
-
Overall5 out of 5 stars 11
-
Performance4.5 out of 5 stars 7
-
Story4.5 out of 5 stars 7
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
-
5 out of 5 stars
-
Nuts and bolt of marketing
- By Jim H on 11-01-22
-
Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: Tom Beyer
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 100
-
Performance4.5 out of 5 stars 88
-
Story4 out of 5 stars 88
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
-
5 out of 5 stars
-
Inspire system thinking with informative examples
- By Lucy A. Pithecus on 11-16-22
By: Ajay Agrawal, and others
-
The AI-Preneur
- Create Passive Online Income Using Artificial Intelligence in 6 Easy Steps
- By: Dani Dennis, FIFTH and RICH
- Narrated by: Jenn Johnson
- Length: 2 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 36
-
Performance4.5 out of 5 stars 36
-
Story4.5 out of 5 stars 36
Artificial intelligence might be new to you, but its been around for quite a long time. Top Fortune 500 companies have been using AI to profit for years and now, so can you. The AI-Preneur is here to show you how to make passive income online and achieve financial independence with just a few spare hours a week. Whether you're in need of a few hundred bucks or want to consistently earn $10,000 a month, this book gives you the steps and advice to make it happen.
-
3 out of 5 stars
-
More of an affiliate marketing book than AI
- By Matt Baker on 07-01-23
By: Dani Dennis, and others
-
AI 2041
- Ten Visions for Our Future
- By: Kai-Fu Lee, Chen Qiufan
- Narrated by: Feodor Chin, Justin Chien, Soneela Nankani, and others
- Length: 18 hrs and 4 mins
- Unabridged
-
Overall4 out of 5 stars 762
-
Performance4.5 out of 5 stars 639
-
Story4 out of 5 stars 632
AI will be the defining development of the 21st century. Within two decades, aspects of daily human life will be unrecognizable. AI will generate unprecedented wealth, revolutionize medicine and education through human-machine symbiosis, and create brand-new forms of communication and entertainment. In liberating us from routine work, however, AI will also challenge the organizing principles of our economic and social order.
-
2 out of 5 stars
-
Good concept, poor execution
- By Amazon Customer on 12-08-21
By: Kai-Fu Lee, and others
-
The Algorithmic Leader
- How to Be Smart When Machines Are Smarter Than You
- By: Mike Walsh
- Narrated by: Mike Walsh
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 97
-
Performance4.5 out of 5 stars 79
-
Story4.5 out of 5 stars 79
The greatest threat we face is not robots replacing us, but our reluctance to reinvent ourselves. We live in an age of wonder: cars that drive themselves, devices that anticipate our needs, and robots capable of everything from advanced manufacturing to complex surgery. Automation, algorithms, and AI will transform every facet of daily life, but are we prepared for what that means for the future of work, leadership, and creativity?
-
5 out of 5 stars
-
Awesome Book
- By keyona mcneill on 07-25-20
By: Mike Walsh
-
AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,339
-
Performance4.5 out of 5 stars 3,670
-
Story4.5 out of 5 stars 3,668
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
-
3 out of 5 stars
-
Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
-
HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- By: Harvard Business Review
- Narrated by: Steve Menasche, Teri Schnaubelt
- Length: 4 hrs and 57 mins
- Unabridged
-
Overall3.5 out of 5 stars 18
-
Performance4 out of 5 stars 15
-
Story3.5 out of 5 stars 14
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
-
2 out of 5 stars
-
Not Volume 2
- By Amazon Customer on 05-30-21
-
The Online Business Academy for AI
- A Modernized Artificial Intelligence Guide for Beginners to Create New Ideas, Improve, and Maximize Productivity with Professional Content and Copy That Sells
- By: Thomas Bourne
- Narrated by: Juanelle Louise Holl
- Length: 6 hrs and 11 mins
- Unabridged
-
Overall4.5 out of 5 stars 29
-
Performance5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
Is AI something you’ve heard a lot about but you literally have zero ideas on how to even get started with it? If you want to make moves in the world of business and start bringing in 10 times as more money to your online business, everyone will tell you to use AI. You’ll also be sold the AI dream if you say you want to progress in your career faster than your rivals and find a new way to cruise through your to-do list while making it look easy.
-
2 out of 5 stars
-
VERY basic and repetitive
- By AndrewRez on 12-24-23
By: Thomas Bourne
-
Competing in the Age of AI
- Strategy and Leadership When Algorithms and Networks Run the World
- By: Marco Iansiti, Karim R. Lakhani
- Narrated by: Steven Jay Cohen
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 295
-
Performance4 out of 5 stars 249
-
Story4 out of 5 stars 247
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
-
2 out of 5 stars
-
Good writing but disappointing reading
- By YBNRML on 04-13-20
By: Marco Iansiti, and others
-
Unleashing the Millionaire Power of ChatGPT
- Make More Money as a Beginner, Entrepreneur, or Business Owner with AI Chatbots & Custom Prompts
- By: FutureFront Publishing
- Narrated by: Devin Bradley
- Length: 3 hrs and 49 mins
- Unabridged
-
Overall5 out of 5 stars 50
-
Performance5 out of 5 stars 49
-
Story5 out of 5 stars 49
Ready to propel your business into the AI revolution? Curious about how to harness the power of AI, even without technical know-how? Launch into a world of limitless opportunities with ChatGPT, the AI tool that's revolutionizing the landscape of business.
-
5 out of 5 stars
-
An AI Must Listen
- By PAL on 05-03-24
-
The Customer's Eye: How to Build Loyalty, Generate Word-of-Mouth and Keep Customers Coming Back
- The Anatomy of the Perfect Customer Experience
- By: E. M. P. Kailie
- Narrated by: Jim Rising
- Length: 3 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 26
-
Performance5 out of 5 stars 23
-
Story5 out of 5 stars 23
The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.
-
3 out of 5 stars
-
just ok
- By Amazon Customer on 03-02-23
By: E. M. P. Kailie
Related to this topic
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4 out of 5 stars 116
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4 out of 5 stars 41
-
Story4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
1 out of 5 stars
-
Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
-
Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 90
-
Performance4.5 out of 5 stars 74
-
Story4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
-
1 out of 5 stars
-
Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
-
Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- By: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall4 out of 5 stars 68
-
Performance4 out of 5 stars 58
-
Story4 out of 5 stars 55
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
-
2 out of 5 stars
-
Good book for managers
- By Capnbody on 01-08-18
By: Bernard Marr
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4 out of 5 stars 116
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4 out of 5 stars 41
-
Story4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
1 out of 5 stars
-
Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
-
Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 90
-
Performance4.5 out of 5 stars 74
-
Story4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
-
1 out of 5 stars
-
Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
-
Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- By: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall4 out of 5 stars 68
-
Performance4 out of 5 stars 58
-
Story4 out of 5 stars 55
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
-
2 out of 5 stars
-
Good book for managers
- By Capnbody on 01-08-18
By: Bernard Marr
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 306
-
Performance4.5 out of 5 stars 243
-
Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 240
-
Performance4.5 out of 5 stars 191
-
Story4.5 out of 5 stars 190
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
-
5 out of 5 stars
-
Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall4 out of 5 stars 88
-
Performance4 out of 5 stars 72
-
Story4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
3 out of 5 stars
-
mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
-
Overall4 out of 5 stars 191
-
Performance4.5 out of 5 stars 165
-
Story4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
-
3 out of 5 stars
-
Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4 out of 5 stars 96
-
Performance4 out of 5 stars 85
-
Story4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
-
3 out of 5 stars
-
Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,199
-
Performance4.5 out of 5 stars 1,006
-
Story4.5 out of 5 stars 1,001
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
5 out of 5 stars
-
Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
-
Human + Machine
- Reimagining Work in the Age of AI
- By: Paul R. Daugherty, H. James Wilson
- Narrated by: Jamie Renell
- Length: 5 hrs and 55 mins
- Unabridged
-
Overall4 out of 5 stars 333
-
Performance4.5 out of 5 stars 284
-
Story4 out of 5 stars 284
Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
-
3 out of 5 stars
-
A golf course book
- By C. Surdak on 07-30-18
By: Paul R. Daugherty, and others
-
The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 191
-
Performance4.5 out of 5 stars 150
-
Story4.5 out of 5 stars 150
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
-
3 out of 5 stars
-
doesnt teach you much
- By Kenneth on 06-07-20
By: Michael A. Cusumano, and others
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 175
-
Performance4.5 out of 5 stars 160
-
Story4.5 out of 5 stars 159
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
People who viewed this also viewed...
-
Artificial Intelligence for Marketing
- Practical Applications
- By: Jim Sterne
- Narrated by: Gary Allan Poe
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall4.5 out of 5 stars 16
-
Performance4.5 out of 5 stars 14
-
Story4.5 out of 5 stars 14
This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.
-
5 out of 5 stars
-
Great listen!
- By Terrell Simpson on 10-23-23
By: Jim Sterne
-
Mastering Artificial Intelligence: A Non-Nerd’s Guide to Incorporating AI Basics into Modern Life
- Embracing Artificial Intelligence
- By: Kris Ball
- Narrated by: Tyler Christos
- Length: 4 hrs and 29 mins
- Unabridged
-
Overall5 out of 5 stars 48
-
Performance5 out of 5 stars 48
-
Story5 out of 5 stars 48
Are you ready to master the future? In today's world, artificial intelligence isn't just science fiction anymore; it's the key to transforming your reality. Are you feeling the pressure to stay ahead in the AI revolution? Don't let anxiety and unease about AI govern your destiny. Take control and keep listening.
-
5 out of 5 stars
-
Using AI in many areas
- By Denise758 on 07-31-24
By: Kris Ball
-
The AI Playbook
- Mastering the Rare Art of Machine Learning Deployment (Management on the Cutting Edge)
- By: Eric Siegel
- Narrated by: Eric Siegel
- Length: 9 hrs and 20 mins
- Unabridged
-
Overall4 out of 5 stars 14
-
Performance4 out of 5 stars 13
-
Story4 out of 5 stars 13
The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment.
-
1 out of 5 stars
-
Basic book not worth time
- By Kindle Customer on 04-16-24
By: Eric Siegel
-
Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall3.5 out of 5 stars 3
-
Performance4.5 out of 5 stars 3
-
Story3.5 out of 5 stars 3
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
By: Philip Kotler, and others
-
The Business Case for AI
- A Leader's Guide to AI Strategies, Best Practices & Real-World Applications
- By: Kavita Ganesan
- Narrated by: Stephanie Richardson
- Length: 9 hrs and 11 mins
- Unabridged
-
Overall4 out of 5 stars 14
-
Performance4 out of 5 stars 13
-
Story3.5 out of 5 stars 13
AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted. Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software systems and choosing where to apply AI automation, to preparing every tier of the organization for the transition.
-
1 out of 5 stars
-
Can I please just learn about AI without a political lecture?
- By Anonymous User on 07-05-24
By: Kavita Ganesan
-
AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 14
-
Performance4.5 out of 5 stars 14
-
Story4.5 out of 5 stars 14
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
-
5 out of 5 stars
-
The technological side of AI marketing
- By John (Yue) Zhang on 02-12-24
By: A.K. Pradeep, and others
-
Artificial Intelligence for Marketing
- Practical Applications
- By: Jim Sterne
- Narrated by: Gary Allan Poe
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall4.5 out of 5 stars 16
-
Performance4.5 out of 5 stars 14
-
Story4.5 out of 5 stars 14
This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.
-
5 out of 5 stars
-
Great listen!
- By Terrell Simpson on 10-23-23
By: Jim Sterne
-
Mastering Artificial Intelligence: A Non-Nerd’s Guide to Incorporating AI Basics into Modern Life
- Embracing Artificial Intelligence
- By: Kris Ball
- Narrated by: Tyler Christos
- Length: 4 hrs and 29 mins
- Unabridged
-
Overall5 out of 5 stars 48
-
Performance5 out of 5 stars 48
-
Story5 out of 5 stars 48
Are you ready to master the future? In today's world, artificial intelligence isn't just science fiction anymore; it's the key to transforming your reality. Are you feeling the pressure to stay ahead in the AI revolution? Don't let anxiety and unease about AI govern your destiny. Take control and keep listening.
-
5 out of 5 stars
-
Using AI in many areas
- By Denise758 on 07-31-24
By: Kris Ball
-
The AI Playbook
- Mastering the Rare Art of Machine Learning Deployment (Management on the Cutting Edge)
- By: Eric Siegel
- Narrated by: Eric Siegel
- Length: 9 hrs and 20 mins
- Unabridged
-
Overall4 out of 5 stars 14
-
Performance4 out of 5 stars 13
-
Story4 out of 5 stars 13
The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment.
-
1 out of 5 stars
-
Basic book not worth time
- By Kindle Customer on 04-16-24
By: Eric Siegel
-
Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall3.5 out of 5 stars 3
-
Performance4.5 out of 5 stars 3
-
Story3.5 out of 5 stars 3
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
By: Philip Kotler, and others
-
The Business Case for AI
- A Leader's Guide to AI Strategies, Best Practices & Real-World Applications
- By: Kavita Ganesan
- Narrated by: Stephanie Richardson
- Length: 9 hrs and 11 mins
- Unabridged
-
Overall4 out of 5 stars 14
-
Performance4 out of 5 stars 13
-
Story3.5 out of 5 stars 13
AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted. Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software systems and choosing where to apply AI automation, to preparing every tier of the organization for the transition.
-
1 out of 5 stars
-
Can I please just learn about AI without a political lecture?
- By Anonymous User on 07-05-24
By: Kavita Ganesan
-
AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 14
-
Performance4.5 out of 5 stars 14
-
Story4.5 out of 5 stars 14
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
-
5 out of 5 stars
-
The technological side of AI marketing
- By John (Yue) Zhang on 02-12-24
By: A.K. Pradeep, and others
-
Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 63
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 52
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
1 out of 5 stars
-
Very disappointing
- By TerrisThompson on 01-24-23
By: Philip Kotler, and others
-
A Complete Guide to AI for Business
- Boost Productivity, Enhance Customer Experience, and Improve Decision Making
- By: Liam Caton
- Narrated by: Jimmy Trisler
- Length: 3 hrs and 52 mins
- Unabridged
-
Overall4.5 out of 5 stars 53
-
Performance4.5 out of 5 stars 53
-
Story4.5 out of 5 stars 53
Don't miss out on the AI revolution. Here’s the perfect solution to future-proof your business with AI, even if you're not a tech expert! Are you a business leader in the digital age, bombarded with terms like 'artificial intelligence' and 'machine learning'? Do you find yourself lost in technical jargon while competitors advance in the AI game? Are you among the 85% of leaders who see AI as a game-changer but lack an effective implementation strategy, as per a recent MIT report?
-
1 out of 5 stars
-
if you asked chatgpt to write a generic book about AI...
- By Darin on 05-26-24
By: Liam Caton
-
The ChatGPT Advantage
- Transform Your Business with Artificial Intelligence
- By: Diana Sterling
- Narrated by: Vicky David
- Length: 12 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 125
-
Performance4.5 out of 5 stars 125
-
Story4.5 out of 5 stars 125
Introducing the definitive guide to AI business transformation, The ChatGPT Advantage: Transform Your Business with Artificial Intelligence. This exclusive guide is more than audiobook—it's your ultimate roadmap to the AI-driven future of business. Discover a trove of actionable insights, practical advice, case studies, and step-by-step tutorials that will prepare your company for unparalleled success in the age of AI.
-
1 out of 5 stars
-
Total, unmitigated buzzword porn
- By Kyle Woolard on 11-14-23
By: Diana Sterling
-
ChatGPT Mastery: 12 Books in 1
- Unlocking the Potential of AI, Everything You Need to Know to Make Money Mastering AI, Step-by-Step Guide from Beginners to Experts, Updated with ChatGPT-5 Predictions
- By: Albert Irvin
- Narrated by: Sean J. O'Neil
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 73
-
Performance4 out of 5 stars 73
-
Story4 out of 5 stars 73
ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.
-
1 out of 5 stars
-
Waste of time and money
- By Samer Forzley on 11-03-23
By: Albert Irvin
-
All-in on AI
- How Smart Companies Win Big with Artificial Intelligence
- By: Tom Davenport, Nitin Mittal
- Narrated by: Derek Dysart
- Length: 6 hrs and 48 mins
- Unabridged
-
Overall4 out of 5 stars 26
-
Performance4 out of 5 stars 19
-
Story3.5 out of 5 stars 18
Written by bestselling author Tom Davenport and Deloitte's Nitin Mittal, All-In on AI looks at artificial intelligence at its cutting edge from the viewpoint of established companies like Anthem, Ping An, Airbus, and Capital One. Filled with insights, strategies, and best practices, All-In on AI also provides leaders and their teams with the information they need to help their own companies take AI to the next level.
-
4 out of 5 stars
-
Examples are Focus
- By marc mccluskey on 02-27-24
By: Tom Davenport, and others
-
Artificial Intelligence in Practice
- How 50 Successful Companies Used AI and Machine Learning to Solve Problems
- By: Bernard Marr, Matt Ward - contributor
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 183
-
Performance4.5 out of 5 stars 161
-
Story4 out of 5 stars 160
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success.
-
5 out of 5 stars
-
Nice Consistent Format
- By Steve Hunt on 06-19-19
By: Bernard Marr, and others
-
ChatGPT Side Hustles 2024
- Unlock the Digital Goldmine and Get AI Working for You Fast with More than 85 Side Hustle Ideas to Boost Passive Income, Create New Cash Flow, and Get Ahead of the Curve
- By: Alec Rowe
- Narrated by: Shawn Isola
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall4 out of 5 stars 60
-
Performance4.5 out of 5 stars 56
-
Story4.5 out of 5 stars 56
Dive into the future of passive income with "ChatGPT Side Hustles" by Alec Rowe. This comprehensive guide unveils over 85 innovative side hustle ideas leveraging the power of AI to boost your income, create new cash flows, and secure a competitive edge.
-
3 out of 5 stars
-
Comprehensive but slightly inaccurate list of What Chat GPT can provide
- By Shweta Patel on 09-17-24
By: Alec Rowe
-
Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: Tom Beyer
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 100
-
Performance4.5 out of 5 stars 88
-
Story4 out of 5 stars 88
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
-
5 out of 5 stars
-
Inspire system thinking with informative examples
- By Lucy A. Pithecus on 11-16-22
By: Ajay Agrawal, and others
-
Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall5 out of 5 stars 923
-
Performance5 out of 5 stars 741
-
Story5 out of 5 stars 737
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
4 out of 5 stars
-
Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 14,228
-
Performance4.5 out of 5 stars 12,397
-
Story4.5 out of 5 stars 12,325
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
3 out of 5 stars
-
85% fluff and 15% value.
- By Michael Bowie on 04-09-18
By: Gary Vaynerchuk
-
Artificial Intelligence for Dummies
- By: John Mueller, Luca Massaron
- Narrated by: Chris Sorensen
- Length: 13 hrs and 32 mins
- Unabridged
-
Overall3.5 out of 5 stars 52
-
Performance3 out of 5 stars 43
-
Story3.5 out of 5 stars 43
In this audiobook, you'll get a clear overview of artificial intelligence technology, the common misconceptions surrounding it, and a fascinating look at its applications in everything from self-driving cars and drones to its contributions in the medical field.
-
1 out of 5 stars
-
Outdated
- By Timothy C. on 05-31-23
By: John Mueller, and others
-
Artificial Intelligence
- A Guide for Thinking Humans
- By: Melanie Mitchell
- Narrated by: Abby Craden, Melanie Mitchell, Tony Wolf
- Length: 9 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 394
-
Performance4.5 out of 5 stars 335
-
Story4.5 out of 5 stars 333
In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent - really - are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant methods of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought that led to recent achievements.
-
5 out of 5 stars
-
Start understanding AI right here!
- By Chad M. on 01-26-20
By: Melanie Mitchell
What listeners say about Marketing Artificial Intelligence
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Felipe Gonzalez
- 01-10-24
Awesome
This is a great listen to get up to speed with AI . I look forward to continuing my journey with applying AI in marketing.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Shawn Goodin
- 07-02-22
Nailed it!
If you are a marketer and change agent then this is the book for you. If you aren’t focused on how data can transform consumer experience and have a direct impact on growth you are missing out on the #1 competitive advantage that is staring you in the face. I’m going to buy dozens of copies and hand it out to my team.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance3 out of 5 stars
-
Story5 out of 5 stars
- Glen McNiel
- 05-29-23
Dry delivery, super valuable frameworks for thinking about Marketing AI
Paul has a great podcast and that is what led me to this book. His matter of fact voice is similar enough to his reading that it didn’t put me off. Besides, I listened and read at the same time. (Which I recommend - just be ready to mark sections with action steps to come back and work through later.)
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall2 out of 5 stars
-
Performance1 out of 5 stars
-
Story2 out of 5 stars
- J. Fisher
- 04-25-23
Wow, this is great... if you need to fall asleep
I didn't quite connect with this audiobook. While it may be an excellent choice for those who are completely new to the world of AI and its marketing aspects, it may not be as appealing to those with prior knowledge. Additionally, the narration could benefit from more vocal variety as it comes across as somewhat monotone.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!