BBTリアルタイム・オンライン・ケーススタディ Vol.5（もしも、あなたが「CanonのCEO」「小米 CEO」ならばどうするか？） 大前研一のケーススタディ
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BBTリアルタイム・オンライン・ケーススタディ Vol.5（もしも、あなたが「CanonのCEO」「小米 CEO」ならばどうするか？） 大前研一のケーススタディ
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Narrated by:
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平川 正三
About this listen
■BBTリアルタイム・オンライン・ケーススタディ書籍シリーズ第5弾
大前研一氏率いるビジネス・ブレークスルー大学（BBT大学）で提供されている「実践型経営トレーニング」を書籍化。
学長大前研一が「もしも自分が企業の経営者であればどうするか」、注目企業を分析・戦略提案します。
BBT大学が提供する「Real Time Online Case Study（リアルタイム・オンライン・ケーススタディ=RTOCS）」では、毎週、国内外の企業/政府を題材に、まだ答えの出ていない 「今起きている課題」をケースとして出題。
大学内では1週間のディスカッションの上で、学長である大前氏が1つの課題解決案を提示しています。
多くの起業家を送り出すBBT大学の目玉プログラムを追体験できる本シリーズは、実践型経営トレーニングとして、学生・社会人の立場によらず、経営を志すすべての人にお勧めです。
■収録ケース
第五弾では、Canonと小米（シャオミ/Xiaomi）の戦略を考えます。
一つ目に取り上げるのは、日本を代表する世界企業Canon。
利益低迷を打破する「強み」を武器とした解決策とは。
もう一つは、2010年創業のスマートフォンメーカー小米。
中国ローカルメーカーにとどまらないための戦略案をまとめます。
│CaseStudy1│
あなたがキヤノンのCEOならば
オフィス機器とカメラ機器という中核事業の成長が止まり、新規事業の育成が急務とされるなか
どのように舵を切るか？
│CaseStudy2│
あなたがXiaomiのCEOならば
世界各国で多数のメーカーが競争を激化させるスマートフォン市場において
どのような戦略で世界トップを目指すか？
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