BBTリアルタイム・オンライン・ケーススタディ Vol.3(もしも、あなたが「任天堂の社長」「東京ガスの社長」ならばどうするか?)
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BBTリアルタイム・オンライン・ケーススタディ Vol.3(もしも、あなたが「任天堂の社長」「東京ガスの社長」ならばどうするか?)
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Narrated by:
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平川 正三
About this listen
■BBTリアルタイム・オンライン・ケーススタディ書籍シリーズ第3弾
大前研一氏率いるビジネス・ブレークスルー大学(BBT大学)で提供されている「実践型経営トレーニング」を初の書籍化。
BBT大学が提供する「Real Time Online Case Study(リアルタイム・オンライン・ケーススタディ=RTOCS)」では、毎週、国内外の企業/政府を題材に、まだ答えの出ていない 「今起きている課題」をケースとして出題。
そのケースは「もし●●という会社の社長の立場だったらどうするか?」というもの。
学内では1週間のディスカッションの上で、学長である大前氏が1つの課題解決案を提示しています。
本シリーズでは、毎号2つのケースを取り上げ、大前氏および大学による課題分析・提案を収録しています。
多くの起業家を送り出すBBT大学の目玉プログラムを追体験できる本シリーズは、実践型経営トレーニングとして、学生・社会人の立場によらず、経営を志すすべての人にとって有効です。
■収録ケース
│CaseStudy1│
あなたが任天堂の社長ならば
DeNAとの提携を機に
如何にスマホ時代におけるゲーム市場の覇者となるか?
・拡大する世界のゲーム市場、明暗分かれた国内ゲームメーカー
・3期連続の営業赤字に陥った任天堂
・プラットフォームシフトの変化を乗り切るために
│CaseStudy2│
あなたが東京ガスの社長ならば
いかにして電力・ガスの全面自由化の荒波を乗り切り、
収益を拡大させるのか?
・電力と都市ガスの小売全面自由化による競争激化
・業界再編の中、競合といかに戦うか
・東京ガスへの3本の戦略提案
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