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Pricing--The New CEO Imperative
- A Book from the Pricing Profession to the C-Suite
- Narrated by: Virtual Voice
- Length: 12 hrs and 51 mins
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Pricing--The New CEO Imperative
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This title uses virtual voice narration
Publisher's summary
Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.
This book was made possible through the financial contribution of ten companies:
- Boston Consulting Group
- Deloitte Consulting LLP
- INSIGHT2PROFIT
- Manchon & Company
- Miller Advisors
- Pricefx
- Pros Holdings
- Simon Kucher & Partners
- Vendavo
- Zilliant
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