Change by Design, Revised and Updated

How Design Thinking Transforms Organizations and Inspires Innovation

De: Tim Brown

Narrado por: Tim Roberts, Tim Brown

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but with what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Brown. As he makes clear in this visionary guide - now updated with addition material, including new case studies and a new introduction - design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by reexamining the ways their nurses manage shift change, or Kraft, to rethink supply-chain management.

Change by Design is not an audiobook by designers for designers; it is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

©2019 Tim Brown (P)2019 HarperCollins Publishers

loved this!

gave me a great understanding of design thinking. will give. me a great basis to continue my learning.

Ok, not great.

Glorifies graphic/UI/product designers and "design thinking" as literally the solution to all the world's problems.
Written in 2009, theoretically updated in 2019, but still sounds out of date.
My only takeaways: make sure to REALLY understand the customer. Prototype early and often.
Appreciate acknowledgement of the climate crisis.

Review

Basic if you’ve already read or learned about many of the case studies but a nice contextualization and historical view. Interesting that the term design thinking is being used for things we used to call many other names and for projects that didn’t necessarily refer to themselves that way.

Meh

I listened to it and thought - so what?! I didn’t find it practical and I didn’t feel like I took much away from it. Might as well google the book summary and call it good. Quite disappointed.

Creativity is in everything

While I'd love to change jobs to become a design thinker, I do not think that is the path I am supposed to take but I enjoyed reading about the process of design and the components of design.

Good overview

It was a good overview of what Design Thinking entails and how it adds value.
To gain deeper depth of the tools to apply, one would really need to complete a course in my opinion. Definitely further inspired my interest in Design Thinking as a problem solving methodology.

Good book, a bit old on its concepts

As I Bought the book, I knew it would speak of eventos happened on the Last decade, but boy have things Changed. It' s a good book if searching for some perspective on desigb thibking, if you already have you bearing on this subjects I recommend to pass on to something else

Sales pitch on design, painting, and IDEO

This story goes through a list of successful design thinking projects, but it does not get into deep detail on how they came up with the designs and how the process flows. If you are unsure of design thinking, this book will convince you. If you are already sold on the concept of design thinking, and know how successful it can be, this is not going to help you implement it in your organization.

A long advertising paper for IDEO with insights

At moments, there are some high-level framwork insights, and yet it mostly feels lick an advertising piece for IDEO.

I think it was meh

The book and stories are interesting, but at the end of the day it is more of an ad for IDEO than anything else.