
The Art of Business Wars
Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
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Narrado por:
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David Brown
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De:
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David Brown
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble.
Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs - and victory is all that matters.
David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu’s insights and pragmatic advice. Each rivalry he examines tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan.
By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses popular history as a hook to lure listeners in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them - about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise - are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational manufacturer.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 David Brown (P)2021 HarperCollins PublishersLos oyentes también disfrutaron...
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- De: Margaret O'Mara
- Narrado por: Nan McNamara
- Duración: 19 h y 11 m
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Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There, she saw firsthand how deeply intertwined Silicon Valley was with the federal government - and always had been - and how shallow the common understanding of the secrets of the Valley's success actually was.
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Mostly good, but also irrating
- De Rodney en 12-20-20
De: Margaret O'Mara
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
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The LEGO Story
- How a Little Toy Sparked the World’s Imagination
- De: Jens Andersen
- Narrado por: Peter Cross
- Duración: 11 h y 50 m
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It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
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Great book! Don't miss this
- De hgpilot - MM en 04-27-23
De: Jens Andersen
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
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Play Nice but Win
- A CEO's Journey from Founder to Leader
- De: Michael Dell, James Kaplan
- Narrado por: Michael Dell
- Duración: 10 h y 35 m
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In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
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Not perfect, but worth a listen
- De James S. en 11-09-21
De: Michael Dell, y otros
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
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Losing the Signal
- The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
- De: Jacquie McNish, Sean Silcoff
- Narrado por: William Hughes
- Duración: 11 h y 29 m
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Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
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Fascinating
- De Gerardo A Dada en 09-05-15
De: Jacquie McNish, y otros
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Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- De: Clay Shirky
- Narrado por: George Backman
- Duración: 3 h y 57 m
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- De Kevin en 01-10-16
De: Clay Shirky
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
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The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
Lo que los oyentes dicen sobre The Art of Business Wars
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Dave
- 11-26-23
repurposed the podcast
lightly overlayed the art of war, but this is really just the podcast but a bit harder to follow
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- Janna Wong Healy
- 07-26-23
Good and Informative Read
4.5 stars. Based on the author's podcast (which I never listened to, so this book and its contents were completely new to me), this is a treatise on creating a business and keeping it afloat. Based on Sun Tzu's The Art of War, Brown uses the strategies in Tzu's book and adapts them to the business world.
He tells us about different companies and how they became successful...and importantly...how they maintained their success (or didn't). For example, we learn how salesman Ray Croc saw something about McDonald's that even its sibling cofounders didn't. He tells us how William Wrigley, Jr., out of necessity, defied his father and moved away from selling soaps and cleaning products to focus on chewing gum to become one of the wealthiest men in America. He explains the fight between the Kellogg brothers and how the meeker one went on to create Corn Flakes and other Kellogg's cereals. And, of course, we learn about the fight to build the tallest, most extraordinary building in Manhattan -- the Chrysler Building vs. the Empire State Building.
For people interested in the details of business and what the owners and creators had to deal with (and then continue to deal with) to keep their invention or product or business a success, this is a great read. For those who plan to open their own business or those who study business in general, you'll find it extraordinarily useful.
I normally shy away from authors narrating their own books but Brown is clear-speaking and understandable. It works here!.
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- Paco
- 07-18-21
Excelente libro, muchos casos de negocios
Recomiendo ampliamente este libro ya que con excelente calidad de grabado, explica historias, relatos, consejos, etc para negocios. Vale la pena
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esto le resultó útil a 1 persona
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- Isaac Munoz
- 08-28-21
Fun and informational
Good business stories leveraging insights from the Art of War. It makes a difference when the author reads his book, he does.
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esto le resultó útil a 2 personas
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- Paul M Ramsey
- 01-08-22
excellent
it was very well done and highly recommend it to everyone. Great book for inspiration and some insight in famous brands!
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esto le resultó útil a 2 personas
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- Kirk Lancaster
- 02-08-22
Excellent
Great example of real world business dealing. Really enjoyed the lessons learned. Simply amazing.
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- Gia
- 09-30-22
So many great applicable lessons in this book
I have the hard copy but chose to listen to it on Audible because David Brown is such a pleasure to listen to. I don’t work in a typical business environment like the stories shared but still I learned so much that will help me in my career. I highly recommend delving into this book.
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- Don M. Mcnulty
- 11-22-22
Multitude of Business Instruction
When I purchased this book I did so after hearing the preview. The stories are told much in the same way our grandparents heard their radio shows before television. Every story is well written and produced and full of things we listeners can use for our own business ventures.
I wholeheartedly recommend this book especially in its audio format. You won't be disappointed.
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- B. Mulder
- 03-04-23
Business history within the context of Sun Tzu
great book especially to listen, even if you are not looking for inspiration the stories inspire.
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- Professional Customer
- 08-16-22
interesting stories, light on strategic insights
This is an interesting collection of historical synopses, but it's not likely to spark special eureka moments. It's more likely to provide support for existing plans that need some evidence of success or examples from others' applications.
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