
The Art of Innovation
Lessons in Creativity from IDEO, America's Leading Design Firm
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Narrado por:
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Nick Podehl
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes listeners behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the listener through the IDEO problem-solving method:
- Carefully observing the behavior or "anthropology" of the people who will be using a product or service
- Brainstorming with high-energy sessions focused on tangible results
- Quickly prototyping ideas and designs at every step of the way
- Cross-pollinating to find solutions from other fields
- Taking risks, and failing your way to success
- Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
©2001 Thomas Kelley and Jonathan Littman (P)2015 Brilliance Audio, all rights reserved.Los oyentes también disfrutaron...
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Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
- De Stacey Colón en 03-25-16
De: Richard Sheridan
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Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
- Versión completa
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How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 12 h
- Versión completa
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- De Nidhi en 06-25-11
De: Paco Underhill
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Autonomy
- The Quest to Build the Driverless Car—and How It Will Reshape Our World
- De: Lawrence D. Burns, Christopher Shulgan
- Narrado por: George Newbern
- Duración: 11 h y 21 m
- Versión completa
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In Autonomy, former GM executive and current advisor to the Google Self-Driving Car project Lawrence Burns offers a sweeping history of the race to make the driverless car a reality. In the past decade, Silicon Valley companies like Google, Tesla and Uber have positioned themselves to revolutionize the way we move around by developing driverless vehicles while traditional auto companies like General Motors, Ford, and Daimler have been fighting back by partnering by with new tech start-ups.
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Easy listen, non-technical perspective
- De James S. en 09-14-18
De: Lawrence D. Burns, y otros
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
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Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- De: Jeff Lawson
- Narrado por: Jeff Lawson
- Duración: 9 h y 1 m
- Versión completa
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Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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Two and Half Stars
- De Anonymous User en 12-16-21
De: Jeff Lawson
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No Better Time
- The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet
- De: Molly Knight Raskin
- Narrado por: Christine Marshall
- Duración: 6 h y 22 m
- Versión completa
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No Better Time tells of a young, driven mathematical genius who wrote a set of algorithms that would create a faster, better Internet. It's the story of a beautiful friendship between a loud, irreverent student and his soft-spoken MIT professor, of a husband and father who spent years struggling to make ends meet only to become a billionaire almost overnight with the success of Akamai Technologies, the Internet content delivery network he cofounded with his mentor.
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An Overlooked Hero of 9-11
- De Jean en 05-27-16
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The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
- Versión completa
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
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Losing the Signal
- The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
- De: Jacquie McNish, Sean Silcoff
- Narrado por: William Hughes
- Duración: 11 h y 29 m
- Versión completa
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Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
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Fascinating
- De Gerardo A Dada en 09-05-15
De: Jacquie McNish, y otros
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LEGO
- A Love Story
- De: Jonathan Bender
- Narrado por: Jeremy Gage
- Duración: 8 h y 48 m
- Versión completa
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There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?
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Be careful if you already like Lego
- De Matthew Center en 03-14-11
De: Jonathan Bender
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Creative Confidence
- Unleashing the Creative Potential Within Us All
- De: Tom Kelley, David Kelley
- Narrado por: Dan Woren
- Duración: 7 h y 8 m
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Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential.
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A dull pointless book
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The Ten Faces of Innovation
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Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.
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VERY Disappointing
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Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
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The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
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Not quite what I was hoping for
- De Amazon Customer en 01-16-20
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HBR's 10 Must Reads on Innovation
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Peter F. Drucker, Clayton M. Christensen, y otros
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If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.
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Creativity
- The Psychology of Discovery and Invention
- De: Mihaly Csikszentmihalyi
- Narrado por: Sean Pratt
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Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments - be it the excitement of the artist at the easel or the scientist in the lab - so that this knowledge can be used to enrich people's lives. Drawing on nearly 100 interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his 30 years of research, Csikszentmihalyi uses his famous flow theory to explore the creative process.
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squishy
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Thinkertoys
- A Handbook of Creative-Thinking Techniques
- De: Michael Michalko
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- Duración: 14 h y 12 m
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In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you'll learn how to create original ideas that will improve your personal life and your business life.
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Wasted credit.
- De Adam Dimmitt en 09-06-17
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Creative Confidence
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Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential.
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VERY Disappointing
- De John en 12-22-07
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- De Amazon Customer en 01-16-20
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Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments - be it the excitement of the artist at the easel or the scientist in the lab - so that this knowledge can be used to enrich people's lives. Drawing on nearly 100 interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his 30 years of research, Csikszentmihalyi uses his famous flow theory to explore the creative process.
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squishy
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Wasted credit.
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Lo que los oyentes dicen sobre The Art of Innovation
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- KALVIN TUEL
- 06-05-18
I loved this book.
Such great information. Great ideas about how to be a better knowledge worker and idea matter.
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- T. Mokhosoa
- 11-05-19
enlightenment obtained... Brilliant!
It's baffling that captains of industry don't Subscribe to this wisdom. The world needs ideas and good enough execution, not be stuck under mountains of documents that no one reads.
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- Meridian School
- 09-01-17
Awesome!
This was well done in writing and reading of this book. I really enjoyed it from start to finish.
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- EPR review
- 01-05-17
This is an old book!
Don't let the release date of 2016 fool you into thinking this is a new book. It was written in 2001. Listening to this book makes you feel like you jumped in a time capsule before the age of smart phones. Overall good concepts to apply but technology is way out of date.
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esto le resultó útil a 14 personas
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- Ricardo
- 11-10-16
Thoughts on Innovation
Great insight into the art of the science of innovation. Building an innovation team and strategies are presented
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- Amazon Customer
- 11-03-17
great
interesantes casos de estudio.. lo recomiendo como acompañante de un libro introductorio y otro de técnicas
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- Anonymous User
- 05-29-18
Pen and paper/ Bookmark like crazy
JAM PACKED WITH JEMS!!! Personally, the 2nd half of this book was where the power was! Most of my notes came from these insights and teachings!!! I plan to listen again, as you probably will too :)
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- Ali H Rizvi
- 02-23-19
Good but dated
Needs a refresh but still felt i got something out of it; interesting look into ideo
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- MacKenzie Brown
- 07-05-16
Good book but not up to date
It was a good book, but it's be more useful and persuasive if the examples were used from modern businesses and case studies.
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- SELINA MARRERO
- 05-04-22
Inspirational
Had to read for one of my graduate classes. loved every minute of it.
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