Blindsight
The (Mostly) Hidden Ways Marketing Reshapes Our Brains
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Blindsight
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Narrado por:
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Roger Wayne
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?
You may not be aware of these details, yet they’ve been influencing you all along.
Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.
We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing so you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in your consumer behavior.
This audiobook will change the way you view not just branding, but yourself, too.
©2020 by Matt A. Johnson and Prince Ghuman (P)2020 by Blackstone PublishingLos oyentes también disfrutaron...
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
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General4.5 out of 5 stars 74
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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1 out of 5 stars
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Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 38
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Narración:4.5 out of 5 stars 31
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Historia4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- De: Steven Quartz, Anette Asp
- Narrado por: James Patrick Cronin
- Duración: 10 h
- Versión completa
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General4 out of 5 stars 126
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Narración:4.5 out of 5 stars 109
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Historia4 out of 5 stars 107
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
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3 out of 5 stars
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Some Useful Ideas
- De Carson en 07-20-17
De: Steven Quartz, y otros
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- De: Kurt W Mortensen
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 49 m
- Versión completa
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General4.5 out of 5 stars 116
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Narración:4.5 out of 5 stars 102
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Historia4 out of 5 stars 101
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
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Good book
- De Federico Alvarez en 11-21-14
De: Kurt W Mortensen
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- De: Pauline Brown
- Narrado por: Vivienne Leheny
- Duración: 6 h y 57 m
- Versión completa
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General4.5 out of 5 stars 111
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Narración:4.5 out of 5 stars 93
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Historia4.5 out of 5 stars 93
In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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3 out of 5 stars
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Good but too surface level.
- De gil nevo en 04-28-20
De: Pauline Brown
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
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General3.5 out of 5 stars 155
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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Before You Know It
- The Unconscious Reasons We Do What We Do
- De: John Bargh PhD
- Narrado por: George Newbern
- Duración: 11 h y 17 m
- Versión completa
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General4.5 out of 5 stars 147
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Narración:4.5 out of 5 stars 129
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Historia4.5 out of 5 stars 129
For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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1 out of 5 stars
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Political jab
- De Brad en 10-20-17
De: John Bargh PhD
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
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General5 out of 5 stars 31
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Narración:5 out of 5 stars 31
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Historia5 out of 5 stars 31
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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5 out of 5 stars
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I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
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General4.5 out of 5 stars 12,585
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Narración:4.5 out of 5 stars 8,863
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Historia4.5 out of 5 stars 8,834
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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3 out of 5 stars
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
- Versión completa
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General4.5 out of 5 stars 1,665
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Narración:4.5 out of 5 stars 997
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Historia4.5 out of 5 stars 987
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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3 out of 5 stars
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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The Molecule of More
- How a Single Chemical in Your Brain Drives Love, Sex, and Creativity - And Will Determine the Fate of the Human Race
- De: Daniel Z. Lieberman MD, Michael E. Long
- Narrado por: Tom Parks
- Duración: 8 h y 13 m
- Versión completa
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General4.5 out of 5 stars 2,811
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Narración:4.5 out of 5 stars 2,384
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Historia4.5 out of 5 stars 2,364
In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and more.
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3 out of 5 stars
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Did you know conservatives have more orgasms?
- De Josh en 10-21-20
De: Daniel Z. Lieberman MD, y otros
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Bozo Sapiens
- Why to Err Is Human
- De: Michael Kaplan, Ellen Kaplan
- Narrado por: Victor Bevine
- Duración: 9 h y 46 m
- Versión completa
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General4 out of 5 stars 93
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Narración:4 out of 5 stars 48
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Historia4 out of 5 stars 46
Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
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5 out of 5 stars
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A tour de force
- De Ivan en 07-05-11
De: Michael Kaplan, y otros
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The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
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General4 out of 5 stars 447
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Narración:4 out of 5 stars 389
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Historia4 out of 5 stars 388
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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2 out of 5 stars
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Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
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The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
- Versión completa
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General4 out of 5 stars 116
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Narración:4 out of 5 stars 100
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Historia4 out of 5 stars 100
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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4 out of 5 stars
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Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Risky Is the New Safe
- De: Randy Gage
- Narrado por: Randy Gage
- Duración: 4 h y 46 m
- Versión completa
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General4.5 out of 5 stars 129
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Narración:4.5 out of 5 stars 119
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Historia4.5 out of 5 stars 118
Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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5 out of 5 stars
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Very Enjoyable
- De Michael en 04-19-13
De: Randy Gage
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- De: David McRaney
- Narrado por: Don Hagen
- Duración: 8 h y 40 m
- Versión completa
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General4.5 out of 5 stars 1,667
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Narración:4.5 out of 5 stars 1,465
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Historia4.5 out of 5 stars 1,459
You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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3 out of 5 stars
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Not a lot of guidance
- De A. Yoshida en 02-08-14
De: David McRaney
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Blood Music
- De: Greg Bear
- Narrado por: George Guidall
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General4 out of 5 stars 652
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Historia4.5 out of 5 stars 558
Vergil's innovative experiment restructuring the cells of a common virus becomes a nightmare when, in order to save his research, Vergil injects the entire culture into his bloodstream.
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5 out of 5 stars
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THOUGHT UNIVERSE
- De Jim "The Impatient" en 08-01-15
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The Precipice
- Existential Risk and the Future of Humanity
- De: Toby Ord
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This urgent and eye-opening book makes the case that protecting humanity's future is the central challenge of our time. If all goes well, human history is just beginning. Our species could survive for billions of years - enough time to end disease, poverty, and injustice, and to flourish in ways unimaginable today. But this vast future is at risk. With the advent of nuclear weapons, humanity entered a new age, where we face existential catastrophes - those from which we could never come back.
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4 out of 5 stars
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The 80000hours website is better
- De Cristi en 08-06-20
De: Toby Ord
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The Ape That Understood the Universe
- How the Mind and Culture Evolve
- De: Steve Stewart-Williams
- Narrado por: Tom Lawrence
- Duración: 15 h y 53 m
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General4.5 out of 5 stars 8
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Narración:4.5 out of 5 stars 6
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Historia4 out of 5 stars 6
The Ape That Understood the Universe is the story of the strangest animal in the world: the human animal. It opens with a question: How would an alien scientist view our species? What would it make of our sex differences, our sexual behavior, our child-rearing patterns, our moral codes, our religions, our languages, and science? The book tackles these issues by drawing on ideas from two major schools of thought: evolutionary psychology and cultural evolutionary theory.
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When Men Behave Badly
- The Hidden Roots of Sexual Deception, Harassment, and Assault
- De: David M. Buss
- Narrado por: Tom Parks
- Duración: 10 h y 47 m
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General4.5 out of 5 stars 294
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Narración:4.5 out of 5 stars 241
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Historia4.5 out of 5 stars 242
“An exceptional book” (Helen Fisher) by a leading evolutionary psychologist and sex researcher that lays out a new theory of sexual conflict, exposing the roots of the dangerous dynamics that underpin men’s predatory behavior - and what can be done to address it.
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4 out of 5 stars
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Interesting ideas, but argumentation incomplete
- De Kindle Customer en 07-03-21
De: David M. Buss
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Off the Clock
- Feel Less Busy While Getting More Done
- De: Laura Vanderkam
- Narrado por: Laura Vanderkam
- Duración: 6 h y 23 m
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General4.5 out of 5 stars 494
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Narración:4.5 out of 5 stars 423
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Historia4.5 out of 5 stars 409
In this book, Vanderkam reveals the seven counter-intuitive principles the most time-free people have adopted. She teaches mindset shifts to help you feel calm on the busiest days and tools to help you get more done without feeling overwhelmed. The strategies in this book can help if your life feels out of control, but they can also help if you want to take your career, your relationships, and your personal happiness to the next level. Vanderkam has packed this book with insights from busy yet relaxed professionals, including "time makeovers" of people learning how to use these tools.
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4 out of 5 stars
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Excellent insight into how to change your mindset to get more enjoyment out of life
- De Susan Cameron en 06-20-18
De: Laura Vanderkam
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Chasing Excellence: A Story About Building the World's Fittest Athletes
- De: Ben Bergeron
- Narrado por: Ben Bergeron
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General5 out of 5 stars 2,100
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Narración:5 out of 5 stars 1,802
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Historia5 out of 5 stars 1,793
CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.
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4 out of 5 stars
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Great if you love crossfit, good if you don't
- De Will Sanderson en 08-06-18
De: Ben Bergeron
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Blood Music
- De: Greg Bear
- Narrado por: George Guidall
- Duración: 10 h y 49 m
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Historia4.5 out of 5 stars 558
Vergil's innovative experiment restructuring the cells of a common virus becomes a nightmare when, in order to save his research, Vergil injects the entire culture into his bloodstream.
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5 out of 5 stars
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THOUGHT UNIVERSE
- De Jim "The Impatient" en 08-01-15
De: Greg Bear
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The Precipice
- Existential Risk and the Future of Humanity
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This urgent and eye-opening book makes the case that protecting humanity's future is the central challenge of our time. If all goes well, human history is just beginning. Our species could survive for billions of years - enough time to end disease, poverty, and injustice, and to flourish in ways unimaginable today. But this vast future is at risk. With the advent of nuclear weapons, humanity entered a new age, where we face existential catastrophes - those from which we could never come back.
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4 out of 5 stars
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The 80000hours website is better
- De Cristi en 08-06-20
De: Toby Ord
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The Ape That Understood the Universe
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The Ape That Understood the Universe is the story of the strangest animal in the world: the human animal. It opens with a question: How would an alien scientist view our species? What would it make of our sex differences, our sexual behavior, our child-rearing patterns, our moral codes, our religions, our languages, and science? The book tackles these issues by drawing on ideas from two major schools of thought: evolutionary psychology and cultural evolutionary theory.
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When Men Behave Badly
- The Hidden Roots of Sexual Deception, Harassment, and Assault
- De: David M. Buss
- Narrado por: Tom Parks
- Duración: 10 h y 47 m
- Versión completa
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General4.5 out of 5 stars 294
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Narración:4.5 out of 5 stars 241
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“An exceptional book” (Helen Fisher) by a leading evolutionary psychologist and sex researcher that lays out a new theory of sexual conflict, exposing the roots of the dangerous dynamics that underpin men’s predatory behavior - and what can be done to address it.
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4 out of 5 stars
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Interesting ideas, but argumentation incomplete
- De Kindle Customer en 07-03-21
De: David M. Buss
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Off the Clock
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In this book, Vanderkam reveals the seven counter-intuitive principles the most time-free people have adopted. She teaches mindset shifts to help you feel calm on the busiest days and tools to help you get more done without feeling overwhelmed. The strategies in this book can help if your life feels out of control, but they can also help if you want to take your career, your relationships, and your personal happiness to the next level. Vanderkam has packed this book with insights from busy yet relaxed professionals, including "time makeovers" of people learning how to use these tools.
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- Duración: 3 h y 58 m
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CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.
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4 out of 5 stars
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Great if you love crossfit, good if you don't
- De Will Sanderson en 08-06-18
De: Ben Bergeron
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Speechless
- Controlling Words, Controlling Minds
- De: Michael Knowles
- Narrado por: Michael Knowles
- Duración: 8 h y 23 m
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Number one nationally best-selling author and political commentator Michael Knowles masterfully traces the history and effects of political correctness from the early 20th century to the present, revealing its insidious roots, exposing the power-hungry language architects behind its ever-growing control, and examining what this concerted manipulation of speech means for the future of American culture, politics, and minds.
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5 out of 5 stars
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Speechless- Not
- De Monicalu42 en 06-28-21
De: Michael Knowles
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The School of Life
- An Emotional Education
- De: The School of Life
- Narrado por: Alain de Botton, Charlie Anson
- Duración: 9 h y 27 m
- Versión completa
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General4.5 out of 5 stars 56
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Narración:4.5 out of 5 stars 49
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Historia4.5 out of 5 stars 49
Emotional intelligence affects every aspect of the way we live, from romantic to professional relationships, from our inner resilience to our social success. It is arguably the single most important skill for surviving the twenty-first century. But what does it really mean? One decade ago, Alain de Botton founded The School of Life, an institute dedicated to understanding and improving our emotional intelligence. Now he presents the gathered wisdom of those ten years in a wide-ranging and innovative compendium of emotional intelligence that forms an introduction to The School of Life.
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5 out of 5 stars
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The school of life needs to be in schools.
- De Angela pope en 02-03-23
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The Science of Sin
- Why We Do the Things We Know We Shouldn't
- De: Jack Lewis
- Narrado por: Matt Addis
- Duración: 11 h y 5 m
- Versión completa
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General4 out of 5 stars 6
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Narración:4 out of 5 stars 6
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Historia4 out of 5 stars 6
Anyone who has ever wondered why they never seem to be able to stick to their diet, who marvels at how little work some of their colleagues get away with doing, who despairs at the antisocial behaviour of their teenagers, who can't understand how lovecheats can handle multiple extramarital affairs, who struggles to resist the lure of the comfy sofa and the giant bag of crisps, who struggles to control their mood when morons cut them up on the M4 or who makes themselves thoroughly bitter by endlessly comparing themselves to others - well, this book is for you.
De: Jack Lewis
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The Elephant in the Brain
- Hidden Motives in Everyday Life
- De: Kevin Simler, Robin Hanson
- Narrado por: Jeffrey Kafer
- Duración: 10 h y 26 m
- Versión completa
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General4.5 out of 5 stars 2,557
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Narración:4.5 out of 5 stars 2,175
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Historia4.5 out of 5 stars 2,166
Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain".
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2 out of 5 stars
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Let Me Save You the Credit
- De Evert en 03-16-19
De: Kevin Simler, y otros
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Blindsight
- De: Peter Watts
- Narrado por: T. Ryder Smith
- Duración: 11 h y 47 m
- Versión completa
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General4 out of 5 stars 3,699
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Narración:4.5 out of 5 stars 3,180
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Historia4 out of 5 stars 3,173
Set in 2082, Peter Watts' Blindsight is fast-moving, hard SF that pulls readers into a futuristic world where a mind-bending alien encounter is about to unfold. After the Firefall, all eyes are locked heavenward as a team of specialists aboard the self-piloted spaceship Theseus hurtles outbound to intercept an unknown intelligence.
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5 out of 5 stars
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Gothic Horror Hard Science Fiction
- De Doug D. Eigsti en 06-24-15
De: Peter Watts
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- De: Nick Kolenda
- Narrado por: Mike Norgaard
- Duración: 6 h y 6 m
- Versión completa
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General4.5 out of 5 stars 311
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Narración:4.5 out of 5 stars 261
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Historia4.5 out of 5 stars 260
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
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5 out of 5 stars
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Read this book first!!
- De DrJarom en 11-26-17
De: Nick Kolenda
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TED Talks
- The Official TED Guide to Public Speaking
- De: Chris Anderson
- Narrado por: Chris Anderson, Tom Rielly, Kelly Stoetzel
- Duración: 7 h y 31 m
- Versión completa
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General4.5 out of 5 stars 3,286
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Narración:4.5 out of 5 stars 2,874
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Historia4.5 out of 5 stars 2,849
Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.
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5 out of 5 stars
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One of the VERY Best!
- De C. Freeman en 05-08-16
De: Chris Anderson
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- De: Martin Lindstrom
- Narrado por: Dan Woren
- Duración: 10 h y 40 m
- Versión completa
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General4.5 out of 5 stars 341
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Narración:4.5 out of 5 stars 293
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Historia4.5 out of 5 stars 289
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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5 out of 5 stars
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The Conspiracy Against Our Subconscious
- De Doug en 10-22-11
De: Martin Lindstrom
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Quirkology
- The Curious Science of Everyday Lives
- De: Richard Wiseman
- Narrado por: Peter Noble
- Duración: 8 h y 9 m
- Versión completa
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General4.5 out of 5 stars 74
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Narración:4.5 out of 5 stars 66
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Historia4.5 out of 5 stars 65
For over 20 years, psychologist Professor Richard Wiseman has examined the quirky science of everyday life. In Quirkology, he navigates the backwaters of human behavior, discovering the telltale signs that give away a liar, the secret science behind speed dating and personal ads, and what a person's sense of humour reveals about the innermost workings of their mind - all along paying tribute to others who have carried out similarly weird and wonderful work.
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5 out of 5 stars
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Loved it!
- De Liz en 06-13-18
De: Richard Wiseman
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Range
- Why Generalists Triumph in a Specialized World
- De: David Epstein
- Narrado por: Will Damron
- Duración: 10 h y 46 m
- Versión completa
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General4.5 out of 5 stars 10,034
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Narración:4.5 out of 5 stars 8,447
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Historia4.5 out of 5 stars 8,405
Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. But a closer look at research on the world’s top performers shows that early specialization is the exception, not the rule. David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel.
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5 out of 5 stars
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If you're highly curious, read this
- De anon. en 06-07-19
De: David Epstein
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Verbal Judo, Updated Edition
- The Gentle Art of Persuasion
- De: George J. Thompson PhD, Jerry B. Jenkins, Lee Fjelstad - foreword, y otros
- Narrado por: Keith Szarabajka
- Duración: 6 h y 12 m
- Versión completa
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General4.5 out of 5 stars 5,354
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Narración:4.5 out of 5 stars 4,641
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Historia4.5 out of 5 stars 4,600
When you react, the event controls you. When you respond, you’re in control. Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation, whether you're talking to a boss, a spouse, or even a teenager. For more than a generation, Dr. George J. Thompson's essential handbook has taught people how to communicate more confidently and persuasively in any situation.
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3 out of 5 stars
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Kept thinking it was already started
- De Kim Dushinski en 05-24-17
De: George J. Thompson PhD, y otros
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The Happiness Hypothesis
- De: Jonathan Haidt
- Narrado por: Ryan Vincent Anderson
- Duración: 10 h y 18 m
- Versión completa
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General4.5 out of 5 stars 6,987
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Narración:4.5 out of 5 stars 5,842
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Historia4.5 out of 5 stars 5,793
Jonathan Haidt skillfully combines two genres-philosophical wisdom and scientific research-delighting the listener with surprising insights. He explains, for example, why we have such difficulty controlling ourselves and sticking to our plans; why no achievement brings lasting happiness, yet a few changes in your life can have profound effects, and why even confirmed atheists experience spiritual elevation.
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4 out of 5 stars
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Amazing book, terrible choice in voice.
- De JAMES en 02-05-19
De: Jonathan Haidt
Lo que los oyentes dicen sobre Blindsight
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Chris
- 08-18-24
Good, but essentially a summary of other books
It's a good resource if you haven't read any other behavioral economics books, but if you've read Thinking Fast and Slow, then you'll realize that the author pulls most of his information from there.
Also, he cites studies that are not credible - for example the study about easier to read font, which upon a quick google search you realize has no credibility. Because of that one study, I lost a lot of trust in what the author says.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Zack Kostantewicz
- 06-24-21
Every marketer should read
I loved this book and the powerful insights it provided. Even as a consumer, it is important to know how companies are trying to grab your attention and senses.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Bob
- 02-13-22
how to think your own thoughts
all of the ways others are intentionally and stones unintentionally attempting to change your mind
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 08-11-20
Required Reading!
This is an essential read for anyone interested in how humans work. The depth of understanding you receive from reading expands into more areas of life than marketing, though it does not come up short there either! Packed with stories, history, and poignant analysis, Blindsight is an exceptionally crafted work. Enjoy!
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esto le resultó útil a 3 personas