
The Illusion of Choice
16½ Psychological Biases That Influence What We Buy
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Narrado por:
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Simon Cole
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De:
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Richard Shotton
Acerca de esta escucha
The compelling new book by Richard Shotton, author of The Choice Factory.
Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription.
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today–and shows how any business can take advantage of these to win customers, retain customers, and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns, and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit–and much, much more.
You simply cannot afford to miss The Illusion of Choice.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Harriman House (P)2023 Harriman HouseLos oyentes también disfrutaron...
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- Versión completa
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
- Versión completa
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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Focus
- Use Different Ways of Seeing the World for Success and Influence
- De: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD
- Narrado por: Karen Saltus
- Duración: 7 h y 20 m
- Versión completa
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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
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Pain / Pleasure
- De Serena K. en 02-13-17
De: Heidi Grant Halvorson Ph.D., y otros
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SPIN Selling
- De: Neil Rackham
- Narrado por: Eli Woods
- Duración: 6 h y 12 m
- Versión completa
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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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Sales and Science
- De Joe A Snyder III en 10-27-21
De: Neil Rackham
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In Pursuit of Elegance
- Why the Best Ideas Have Something Missing
- De: Matthew E. May
- Narrado por: Malcolm Hillgartner
- Duración: 5 h y 46 m
- Versión completa
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In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.
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I love elegance, but this book isn't elegant
- De Oliver Nielsen en 06-26-11
De: Matthew E. May
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- De: Leonardo Inghilleri, Micah Solomon
- Narrado por: Sean Pratt
- Duración: 5 h y 39 m
- Versión completa
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In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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Great book, recommended!
- De KLD en 07-03-15
De: Leonardo Inghilleri, y otros
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Atomic Habits
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- De: James Clear
- Narrado por: James Clear
- Duración: 5 h y 35 m
- Versión completa
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No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
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Author went overboard hawking his site
- De CHughes en 06-25-19
De: James Clear
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The Art of Strategy
- A Game Theorist's Guide to Success in Business and Life
- De: Barry J. Nalebuff, Avinash K. Dixit
- Narrado por: Matthew Dudley
- Duración: 17 h y 2 m
- Versión completa
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Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.
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Completely misleading title
- De Motorjaw en 01-28-15
De: Barry J. Nalebuff, y otros
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
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The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
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Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
- Versión completa
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How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
- Versión completa
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In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Concise & Precise!
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good insight but to many backlinks to podcasts
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Decoded (2nd Edition)
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
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The Deadline Effect
- How to Work Like It's the Last Minute - Before the Last Minute
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Perfectionists and procrastinators alike agree - it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well - as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines.
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Good story but totally non sequitur
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Be Not Afraid of Love
- Lessons on Fear, Intimacy, and Connection
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In their early twenties, Mimi Zhu was a survivor of intimate-partner abuse. This left them broken, in search of healing and ways to re-learn love. This work is a testament to the strength and adaptability all humans possess, a tribute to love. Be Not Afraid of Love explores the intersections of love and fear in self-esteem, friendship, family dynamics, and romantic relationships, and extends out to its effects on society and the greater political realm.
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Betrayal is the worst kind of abuse experienced in relationships but we can heal by learning to trust ourselves.
- De Anonymous User en 12-24-24
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Before You Know It
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For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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Political jab
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The Choice Factory
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Concise & Precise!
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good insight but to many backlinks to podcasts
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Decoded (2nd Edition)
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
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The Deadline Effect
- How to Work Like It's the Last Minute - Before the Last Minute
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Perfectionists and procrastinators alike agree - it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well - as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines.
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Good story but totally non sequitur
- De Carlos en 07-16-21
De: Christopher Cox
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Be Not Afraid of Love
- Lessons on Fear, Intimacy, and Connection
- De: Mimi Zhu
- Narrado por: Mimi Zhu
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In their early twenties, Mimi Zhu was a survivor of intimate-partner abuse. This left them broken, in search of healing and ways to re-learn love. This work is a testament to the strength and adaptability all humans possess, a tribute to love. Be Not Afraid of Love explores the intersections of love and fear in self-esteem, friendship, family dynamics, and romantic relationships, and extends out to its effects on society and the greater political realm.
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Betrayal is the worst kind of abuse experienced in relationships but we can heal by learning to trust ourselves.
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Before You Know It
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For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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Political jab
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The Comfort Zone
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Get ready to forget everything you've ever been told about the "comfort zone." It's not a place where you sit complacently because you can't be bothered to take action. It's not a barrier blocking you from the life of your dreams. Instead, it's the truest source of growth, possibility, and joy-and it's within your reach with help from an expert guide.
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long
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Hacking the Unconscious
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Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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Don't bother if you listed to Alchemy
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The Innovation Stack
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Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.
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Nothing novel or innovative
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Beautiful People Don't Just Happen
- How God Redeems Regret, Hurt, and Fear in the Making of Better Humans
- De: Scott Sauls
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In twenty-five years of pastoral ministry, Scott Sauls has come alongside countless individuals and communities through weary seasons and circumstances. From his own seasons of regret, hurt, and fear--including battles with anxiety and depression--he knows what it's like to be unfinished and on the mend under Jesus' merciful, mighty healing hand.
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You need this encouragement.
- De amy kd en 11-28-22
De: Scott Sauls
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
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The Psychology of Advertising
- 3rd Edition
- De: Wolfgang Stroebe, Bob M. Fennis
- Narrado por: Nigel Patterson
- Duración: 19 h y 40 m
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
De: Wolfgang Stroebe, y otros
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The Hidden Half
- The Unseen Forces That Influence Everything
- De: Michael Blastland
- Narrado por: Kris Dyer
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Why does one smoker die of lung cancer but another live to 100? The answer is "The Hidden Half" - those random, unknowable variables that mess up our attempts to comprehend the world.
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The Role of Humility
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The 10 New Life-Changing Skills
- Get Them and Get Ahead
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The earlier 3 Industrial Revolutions (3IRs) created blue collar and white-collar jobs, which required people to carry out instructions, not question authority and follow time-tested systems and processes. Now, we are in the midst of the 4th Industrial revolution (4IR), also called Industry 4.0. It is creating ‘green collar’ jobs, which need people to ‘think, reflect and act’. To develop these abilities and perform the green collar jobs efficiently, it is critical that professionals develop certain skills—the 10 new life-changing skills.
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Brain Washed
- Overcome Toxic Thoughts and Take Back Control of Your Mind
- De: Manny Arango
- Narrado por: Manny Arango
- Duración: 6 h y 39 m
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You can either take your thoughts captive or be held captive by them. The choice is yours. Scripture declares we will be transformed by the renewing of our minds. Manny Arango describes this process as God washing our brains, and it is the surest way to overcome anxious thoughts, self-doubt, bitterness, and other mental struggles. But how can we experience this healing power? This book is a biblical roadmap for winning the battles in your mind. Identify faulty ways of thinking and learn how to take every thought captive under the authority of Christ.
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This is and will continue to be a very timely work for this generation
- De Byron Pickett en 12-10-24
De: Manny Arango
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Fall in Love with the Problem, Not the Solution
- A Handbook for Entrepreneurs
- De: Uri Levine
- Narrado por: Perry Daniels
- Duración: 11 h y 48 m
- Versión completa
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As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.
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Ok but not great
- De Didier Vallauri en 01-30-23
De: Uri Levine
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See What I Have Done
- De: Sarah Schmidt
- Narrado por: Jennifer Woodward, Erin Hunter, Garrick Hagon
- Duración: 9 h y 44 m
- Versión completa
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In this riveting debut novel, See What I Have Done, Sarah Schmidt recasts one of the most fascinating murder cases of all time into an intimate story of a volatile household and a family devoid of love. On the morning of August 4, 1892, Lizzie Borden calls out to her maid, "Someone's killed Father." The brutal ax murder of Andrew and Abby Borden in their home in Fall River, Massachusetts, leaves little evidence and many unanswered questions.
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Rambling saved by narrators.
- De Allison Smith en 08-07-17
De: Sarah Schmidt
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Make Epic Money
- De: Ankur Warikoo
- Narrado por: Ankur Warikoo
- Duración: 4 h y 2 m
- Versión completa
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In his groundbreaking book Do Epic Shit, Warikoo dropped this truth bomb: ‘Three relationships determine our life's course—time, money, and ourselves.’ Now, in his third book, Make Epic Money, he dives deep into the complex world of money to provide you with the ultimate personal-finance blueprint. Drawing on a lifetime of experience of financial highs and lows, he shares everything he has learnt about money that he wishes someone had taught him when he was young.
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Good Listen on audio but probably a better read on paperback.
- De Anthony Raj en 02-09-25
De: Ankur Warikoo
Lo que los oyentes dicen sobre The Illusion of Choice
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Anonymous User
- 06-14-23
Insightful
This book contains a good collection of seemingly forgotten tips and tricks for marketing that can pretty easily be applied to other fields.
The reasons why these methods are effective are only explored at a surface level which is unfortunate but does not detract from the book too much.
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- Teej
- 04-04-23
Supported by data
It was an excellent listen with a lot of good information. The author did a great job of presenting what on the surface seem like conflicting ideas but introduces data to help explain the nuances and application. I’m not a marketer but I learned a few things from this book.
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- AmazonShopper214
- 08-31-23
Where is the accompanying PDF? It is not in the audible app!
Where is the accompanying PDF? It is not in the audible app. Very annoying Amazon!!!!
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Historia
- AJ Rollsy
- 05-01-23
Why everyone needs to read (or listen) to this book
The way that we make choices, and the way that we want to encourage others to make certain choices, is something that we largely do on autopilot countless times every day.
In this fascinating book, Richard Shotton does an informative and entertaining job of describing the psychology behind some of the most important quirks of human thinking that relate to choice making.
If you’re in business, or lead people (or want to), this is a super handy guide. I’ve liked it so much that I’ve bought the audiobook to listen to while traveling, and also the paperback to make notes in and go back to.
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Historia
- Auriferous
- 10-01-24
The choices; do we really have em?
It was a quick listen to help you market. Period. Psychological aspect of why we buy what we buy. It has nothing to do with, our own thoughts!
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Historia
- Lexi
- 02-28-24
Not much to say
Well, I haven’t much to say about this book other than it wasn’t down my alley and for me it was a waste of money.
However it might be worthwhile for small business owners or people who are new into promotion.
*this review is placed on multiple platforms
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