
The Persuasion Code
How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
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Narrado por:
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Christopher Price
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Capture, convince, and close - scientifically.
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This audiobook will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMap™: the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
- Written by the founders of SalesBrain who pioneered the field of neuromarketing
- SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
- Includes guidance for creating your own neuromarketing plan
- Advance your business or career by creating persuasive messages based on the working principle of the brain
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2018 SalesBrain, LLC (P)2018 Audible, Inc.Los oyentes también disfrutaron...
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There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.
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Understand your brain for a better life!
- De Khalid Sul en 02-23-18
De: Friederike Fabritius, y otros
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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In Pursuit of Elegance
- Why the Best Ideas Have Something Missing
- De: Matthew E. May
- Narrado por: Malcolm Hillgartner
- Duración: 5 h y 46 m
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In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.
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I love elegance, but this book isn't elegant
- De Oliver Nielsen en 06-26-11
De: Matthew E. May
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
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Superminds
- The Surprising Power of People and Computers Thinking Together
- De: Thomas W. Malone
- Narrado por: Mel Foster
- Duración: 11 h y 11 m
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Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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"Why did a Kenyan immigrant win the 2008 election"
- De RealTruth en 07-11-18
De: Thomas W. Malone
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The Compassionate Achiever
- How Helping Others Fuels Success
- De: Christopher L. Kukk
- Narrado por: Rick Adamson
- Duración: 8 h y 15 m
- Versión completa
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For decades we've been told the key to prosperity is to look out for number one. But recent science shows that to achieve durable success, we need to be more than just achievers; we need to be compassionate achievers. New research in biology, neuroscience, and economics has found that compassion - recognizing a problem or caring about another's pain and making a commitment to help - not only improves others' lives; it can transform our own.
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Me me me
- De Someone or not? en 04-04-20
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Storytelling with Data
- A Data Visualization Guide for Business Professionals
- De: Cole Nussbaumer Knaflic
- Narrado por: Cole Nussbaumer Knaflic
- Duración: 5 h y 43 m
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Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
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Very insightful and actionable
- De Amazon Customer en 04-27-18
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The Perfect You
- A Blueprint for Identity
- De: Dr. Caroline Leaf, Avery Jackson, Peter Amua-Quarshi, y otros
- Narrado por: Margaret Winston
- Duración: 7 h y 25 m
- Versión completa
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There are a lot of personality tests out there designed to label you and put you in a particular box. But Dr. Caroline Leaf says there's much more to you than a personality profile can capture. In fact, you cannot be categorized! In this fascinating book, she takes listeners through seven steps to rediscover and unlock their unique "you quotient".
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Hands down, the most helpful book I've listened to
- De Rose O'Connor en 07-31-17
De: Dr. Caroline Leaf, y otros
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The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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Are you communicating or just talking?
- De Shawn en 11-08-10
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The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
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Outnumbered
- Exploring the Algorithms That Control Our Lives
- De: David Sumpter
- Narrado por: David West
- Duración: 8 h y 1 m
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Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
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A good reality check for "Cambridge Hyperbolitica"
- De Haggai Elkayam en 08-06-18
De: David Sumpter
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
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The Neuroscience of Selling
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A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.
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Straight to the point
- De Sadie Nie en 05-09-23
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The Persuasion Story Code
- The Magic of Conversational Storytelling
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What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas? In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals. The hero’s journey type of story is the go-to template for novels and film. But to ...
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David's helped me make a great living!
- De SaDon L Long en 12-06-24
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Magic Words
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 54 m
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New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
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good book minus the progressive flare-up
- De H.B. en 06-06-23
De: Jonah Berger
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- De: Roger Dooley
- Narrado por: Mark Ashby
- Duración: 7 h y 14 m
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Annoying guy cheap narration destroyed book
- De pavlos elenis en 01-19-21
De: Roger Dooley
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Expert Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 26 m
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- De Don Rhoads en 10-05-21
De: Russell Brunson
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- De: Patrick Renvoise, Christophe Morin
- Narrado por: Alan Taylor
- Duración: 5 h y 12 m
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
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The Neuroscience of Selling
- Proven Sales Secrets to Win Over the Buyer's Heart and Mind (Ignite Reads)
- De: John Asher
- Narrado por: David H. Lawrence XVII
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A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.
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Straight to the point
- De Sadie Nie en 05-09-23
De: John Asher
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The Persuasion Story Code
- The Magic of Conversational Storytelling
- De: David Garfinkel
- Narrado por: Virtual Voice
- Duración: 4 h y 30 m
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General
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Narración:
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What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas? In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals. The hero’s journey type of story is the go-to template for novels and film. But to ...
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David's helped me make a great living!
- De SaDon L Long en 12-06-24
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- De: Jonah Berger
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good book minus the progressive flare-up
- De H.B. en 06-06-23
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Brainfluence
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- De: Roger Dooley
- Narrado por: Mark Ashby
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Annoying guy cheap narration destroyed book
- De pavlos elenis en 01-19-21
De: Roger Dooley
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Expert Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 26 m
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- De Don Rhoads en 10-05-21
De: Russell Brunson
Lo que los oyentes dicen sobre The Persuasion Code
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Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Elio
- 10-14-19
Groundbreaking!
Great reading for anyone that wants to gain insight into customer's motivations, preferences, and decisions.
I am looking forward to creating adverts following the neuroscience approach.
Illuminating!
-Elio
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- Titus Snell
- 10-21-18
This is Neuromarketing 3.0👍
16 Years a go Christophe and Patrick, wrote a book it's called "Neuromarketing" sold over "200 thousands copies" this book was filled with cutting edge Neuroscience findings and other fields but they felt something more missing so they again start researching and finally Again Christophe and Patrick did a deliberate research and with their respective clients feedbacks Wrote this Book with good information to apply practically!
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esto le resultó útil a 3 personas
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- Swade
- 10-25-21
Overall it was good
Was referred this book from a person in my network. Neuro marketing anyone, anywhere, anytime. Lots of great information. Plan on listing again.
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- David C
- 09-05-19
Great scientific info, hate the performance
I wanted to like this book, there are some parts which are really interesting. Hate the performance so I would have rather have the book itself instead of the audio which is rare for me
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- William J. Geraci
- 01-13-20
The REAL Science of Selling
There are many good books on the "art" of selling. There are very few that are based on the "science" of selling. This book stands alone in the crowded field of these types of books, and head and shoulders above any book I've read on the subject. A long time ago, I learned how to uncover the "pain" of a prospect. However, I never understood why this was so important. Now I know. I must appeal to the primitive part of our brain first, and this is done through discussing "pain." Using a logical approach, which appeals to the newer portion of our brain, is bound to fail. I have used the logical approach for all of my sales career, and I can attest this approach does not work. As they teach in the book, Morin and Renvoise share a tremendous amount of documented, scientific proof to support their various claims. By following the NeuroMap, I believe I will be able to implement the foundational elements of the process and experience the kind of success that has eluded me for so long. I rarely listen or read a book twice. However, the impact of this book was so great, that as soon as it ended, I started listening to it again. I think it's a little harder to listen to the book than to read it in hard copy. It's really important to view the numerous examples and illustrations as the reader is discussing them. Given the type of book it is, and the material being discussed, I think the reader does a very good job.
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esto le resultó útil a 1 persona
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- Amazon Customer
- 11-02-19
one of the most insightful book
This book should be apart of every leader and marketers toolkit. The resource available in this book is invaluable.
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- MT
- 04-02-19
Takes Two Listens (Use the PDF for One Listen )
loved it, definitely will listen again and take notes to easily reference next time. in the first few chapters I felt as if I was just being sold on SalesBrain however those beginning chapters are just priming you to better understand the chapters to come and validate what you'll hear. Also, the references and examples of experiments mentioned are unique and very relevant to the entire process.
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- Amazion
- 10-25-19
college study regurgitation of facts nothing usefu
college study regurgitation of facts and figures nothing useful. I've listened chapters and it's nothing but a drawn out college lecture
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esto le resultó útil a 1 persona
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- L.McQ
- 07-07-19
This book is worth your time to listen to.
We all need to understand the part primal brain plays in our decision making. I will likely listen to it again.
I did think that there was little too much marketing for their business, from too many testimonials. I was a bit surprised. Despite, i gave it 5 stars.
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- Cefnar
- 07-31-19
Good book but could be more straight to the point
It is an excellent book which helps you learn many tips the only downside to me is that it is a huge book but because it spends a lot of time talking how this is an amazing program but without explaining why, almost like if they want to repeat it a lot of times to program it in your brain, it is only after a lot of patience that you can actually start getting the gist of the book, very good tips but the book could have been much more straight to the point.
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