The Choice Factory Audiolibro Por Richard Shotton arte de portada

The Choice Factory

25 Behavioural Biases That Influence What We Buy

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The Choice Factory

De: Richard Shotton
Narrado por: Simon Cole
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

The Choice Factory is entertaining and highly accessible with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson, and Mark Earls.

From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioral economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

©2018 Richard Shotton (P)2018 Richard Shotton Comportamiento de los Consumidores y Estudio de Mercado Exito Profesional Marketing Marketing y Ventas Psicología Psicología y Salud Mental Publicidad Negocio Profesión Behavioral Science Marketing
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Top five business book I have ever listened to. Highly entertaining, professional and practical... and as a result, highly recommended!

Top 5 business book!

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Loved it. the book, unlike many, could be actually been much longer but the author thankfully made a killer job in making these "best practices" ultra practical. loved how how he specified "how to use this..." throughout the book!

Concise & Precise!

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Really enjoyed the book. Great stories and research. Took a lot of notes! Would recommend to anyone interested in marketing.

Great Book

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This is a fantastic resource for the soloprenuer! Add this book to your library and revisit for a profitable refresher.

Great Content

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