The Choice Factory
25 Behavioural Biases That Influence What We Buy
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The Choice Factory
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Narrado por:
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Simon Cole
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De:
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Richard Shotton
Acerca de esta escucha
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
The Choice Factory is entertaining and highly accessible with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson, and Mark Earls.
From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioral economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
©2018 Richard Shotton (P)2018 Richard ShottonLos oyentes también disfrutaron...
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General4.5 out of 5 stars 12,586
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Narración:4.5 out of 5 stars 8,864
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Historia4.5 out of 5 stars 8,835
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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3 out of 5 stars
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
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General4.5 out of 5 stars 4,240
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Narración:4.5 out of 5 stars 3,552
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Historia4.5 out of 5 stars 3,530
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
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General4.5 out of 5 stars 74
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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1 out of 5 stars
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Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- De: Kurt W Mortensen
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 49 m
- Versión completa
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General4.5 out of 5 stars 116
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Narración:4.5 out of 5 stars 102
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Historia4 out of 5 stars 101
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
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Good book
- De Federico Alvarez en 11-21-14
De: Kurt W Mortensen
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
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General4 out of 5 stars 777
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Narración:4 out of 5 stars 519
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Historia4 out of 5 stars 516
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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5 out of 5 stars
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Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
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The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
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General4 out of 5 stars 447
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Narración:4 out of 5 stars 389
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Historia4 out of 5 stars 388
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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2 out of 5 stars
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Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
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Outnumbered
- Exploring the Algorithms That Control Our Lives
- De: David Sumpter
- Narrado por: David West
- Duración: 8 h y 1 m
- Versión completa
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General4.5 out of 5 stars 31
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Narración:4.5 out of 5 stars 26
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Historia4.5 out of 5 stars 26
Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
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4 out of 5 stars
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A good reality check for "Cambridge Hyperbolitica"
- De Haggai Elkayam en 08-06-18
De: David Sumpter
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
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General4 out of 5 stars 110
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Narración:4 out of 5 stars 88
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Historia4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
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General3.5 out of 5 stars 155
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
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General4.5 out of 5 stars 70
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Narración:4.5 out of 5 stars 57
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Historia4.5 out of 5 stars 57
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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5 out of 5 stars
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Are you communicating or just talking?
- De Shawn en 11-08-10
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Super Crunchers
- Why Thinking-by-Numbers Is the New Way to Be Smart
- De: Ian Ayres
- Narrado por: Michael Kramer
- Duración: 7 h y 34 m
- Versión completa
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General4 out of 5 stars 848
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Narración:4.5 out of 5 stars 273
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Historia4 out of 5 stars 274
Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.
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5 out of 5 stars
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Great book on
- De Jon en 01-31-08
De: Ian Ayres
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
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General4.5 out of 5 stars 63
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Narración:4.5 out of 5 stars 52
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Historia4.5 out of 5 stars 52
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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5 out of 5 stars
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Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
- Versión completa
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General4.5 out of 5 stars 1,665
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Narración:4.5 out of 5 stars 997
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Historia4.5 out of 5 stars 987
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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3 out of 5 stars
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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Sway
- The Irresistible Pull of Irrational Behavior
- De: Rom Brafman, Ori Brafman
- Narrado por: John Apicella
- Duración: 4 h y 52 m
- Versión completa
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General4 out of 5 stars 780
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Narración:4.5 out of 5 stars 504
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Historia4 out of 5 stars 502
A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
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3 out of 5 stars
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Disappointing book
- De Martin Proulx en 12-10-08
De: Rom Brafman, y otros
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The Halo Effect
- ...and the 8 Other Business Delusions That Deceive Managers
- De: Phil Rosenzweig
- Narrado por: Jim Manchester
- Duración: 6 h y 57 m
- Versión completa
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General4 out of 5 stars 277
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Narración:4.5 out of 5 stars 211
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Historia4 out of 5 stars 216
Much of our business thinking is shaped by delusions that distort our understanding of the real reasons for a company's performance. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude the opposite. In fact, little may have changed.
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5 out of 5 stars
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slow start
- De michael en 01-03-10
De: Phil Rosenzweig
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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General4 out of 5 stars 112
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Narración:4.5 out of 5 stars 95
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Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Focus
- Use Different Ways of Seeing the World for Success and Influence
- De: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD
- Narrado por: Karen Saltus
- Duración: 7 h y 20 m
- Versión completa
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General4 out of 5 stars 75
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Narración:4 out of 5 stars 62
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Historia4 out of 5 stars 61
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
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1 out of 5 stars
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Pain / Pleasure
- De Serena K. en 02-13-17
De: Heidi Grant Halvorson Ph.D., y otros
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 4 h y 37 m
- Versión completa
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General4 out of 5 stars 20
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Narración:4 out of 5 stars 16
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Historia4.5 out of 5 stars 16
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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3 out of 5 stars
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Where is the accompanying PDF? It is not in the audible app!
- De AmazonShopper214 en 08-31-23
De: Richard Shotton
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- De: Phil P. Barden
- Narrado por: Graham Mack
- Duración: 9 h y 52 m
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General4 out of 5 stars 6
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Narración:3.5 out of 5 stars 6
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Historia4.5 out of 5 stars 6
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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3 out of 5 stars
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- De Sebastian Antony en 05-22-24
De: Phil P. Barden
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Hacking the Unconscious
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 4 h y 39 m
- Grabación Original
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General4.5 out of 5 stars 48
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Narración:4.5 out of 5 stars 39
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Historia4.5 out of 5 stars 38
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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2 out of 5 stars
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Don't bother if you listed to Alchemy
- De Dumitrita en 09-02-23
De: Rory Sutherland
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Buyology
- Truth and Lies About Why We Buy
- De: Martin Lindstrom
- Narrado por: Don Leslie
- Duración: 7 h y 22 m
- Versión completa
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General4 out of 5 stars 756
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Narración:4.5 out of 5 stars 461
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Historia4 out of 5 stars 458
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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1 out of 5 stars
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Very High Word to Idea Ratio
- De Pamela en 04-08-09
De: Martin Lindstrom
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
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General4.5 out of 5 stars 1,656
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Narración:5 out of 5 stars 1,436
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Historia4.5 out of 5 stars 1,431
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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5 out of 5 stars
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One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
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The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- De: Mark Roberge
- Narrado por: Robert Feifar
- Duración: 6 h y 24 m
- Versión completa
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General4.5 out of 5 stars 61
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 48
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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5 out of 5 stars
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Incredible
- De Serena Larkin en 08-29-24
De: Mark Roberge
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 4 h y 37 m
- Versión completa
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General4 out of 5 stars 20
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Narración:4 out of 5 stars 16
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Historia4.5 out of 5 stars 16
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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3 out of 5 stars
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Where is the accompanying PDF? It is not in the audible app!
- De AmazonShopper214 en 08-31-23
De: Richard Shotton
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- De: Phil P. Barden
- Narrado por: Graham Mack
- Duración: 9 h y 52 m
- Versión completa
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General4 out of 5 stars 6
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Narración:3.5 out of 5 stars 6
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Historia4.5 out of 5 stars 6
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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3 out of 5 stars
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- De Sebastian Antony en 05-22-24
De: Phil P. Barden
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Hacking the Unconscious
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 4 h y 39 m
- Grabación Original
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General4.5 out of 5 stars 48
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Narración:4.5 out of 5 stars 39
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Historia4.5 out of 5 stars 38
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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2 out of 5 stars
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Don't bother if you listed to Alchemy
- De Dumitrita en 09-02-23
De: Rory Sutherland
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Buyology
- Truth and Lies About Why We Buy
- De: Martin Lindstrom
- Narrado por: Don Leslie
- Duración: 7 h y 22 m
- Versión completa
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General4 out of 5 stars 756
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Narración:4.5 out of 5 stars 461
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Historia4 out of 5 stars 458
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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1 out of 5 stars
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Very High Word to Idea Ratio
- De Pamela en 04-08-09
De: Martin Lindstrom
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
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General4.5 out of 5 stars 1,656
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Narración:5 out of 5 stars 1,436
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Historia4.5 out of 5 stars 1,431
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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5 out of 5 stars
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One of the best books I’ve read
- De anon. en 07-23-19
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The Sales Acceleration Formula
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- De: Mark Roberge
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General4.5 out of 5 stars 61
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 48
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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5 out of 5 stars
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Incredible
- De Serena Larkin en 08-29-24
De: Mark Roberge
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Next Job, Best Job
- A Headhunter's 11 Strategies to Get Hired Now
- De: Rob Barnett
- Narrado por: Rob Barnett
- Duración: 8 h y 5 m
- Versión completa
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General4.5 out of 5 stars 15
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Narración:5 out of 5 stars 15
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Historia4.5 out of 5 stars 15
Rob Barnett is an innovator, a two-time entrepreneur, and a senior executive with five decades inside legendary media companies. As an advisor to thousands of job seekers and company heads, he is uniquely positioned to disrupt the job search industry. His inclusive platform is a life-saving escape hatch during the darkest hours of unemployment and an expert guide to the work you deserve.
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5 out of 5 stars
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Helpful, Empathetic, Realistic
- De D. Ross en 06-24-24
De: Rob Barnett
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Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
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General4.5 out of 5 stars 7,056
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Narración:4.5 out of 5 stars 4,880
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Historia4.5 out of 5 stars 4,876
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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5 out of 5 stars
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Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
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Decisive
- How to Make Better Choices in Life and Work
- De: Chip Heath, Dan Heath
- Narrado por: Kaleo Griffith
- Duración: 9 h y 9 m
- Versión completa
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General4.5 out of 5 stars 1,954
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Narración:4.5 out of 5 stars 1,611
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Historia4.5 out of 5 stars 1,588
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
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4 out of 5 stars
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Solid Wothwhile Advice - get you WRAP on
- De GH en 03-27-13
De: Chip Heath, y otros
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How to Change
- The Science of Getting from Where You Are to Where You Want to Be
- De: Katy Milkman, Angela Duckworth - foreword
- Narrado por: Katy Milkman, Angela Duckworth
- Duración: 6 h y 13 m
- Versión completa
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General4.5 out of 5 stars 976
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Narración:4.5 out of 5 stars 830
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Historia4.5 out of 5 stars 826
Change comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.
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5 out of 5 stars
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Finally, actionable steps
- De lisa en 05-05-21
De: Katy Milkman, y otros
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The Psychopath Test
- A Journey Through the Madness Industry
- De: Jon Ronson
- Narrado por: Jon Ronson
- Duración: 7 h y 33 m
- Versión completa
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General4.5 out of 5 stars 200
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Narración:4.5 out of 5 stars 171
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Historia4.5 out of 5 stars 171
The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale verbal and nonverbal clues. And so Ronson, armed with his new psychopath-spotting abilities, enters the corridors of power.
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2 out of 5 stars
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Painfully out of dated
- De Heather Wagner en 06-24-23
De: Jon Ronson
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Hyperfocus
- How to Be More Productive in a World of Distraction
- De: Chris Bailey
- Narrado por: Chris Bailey
- Duración: 6 h y 40 m
- Versión completa
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General4.5 out of 5 stars 980
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Narración:4.5 out of 5 stars 797
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Historia4.5 out of 5 stars 789
Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.
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2 out of 5 stars
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Buzzwords and Common Sense
- De RGT en 09-09-18
De: Chris Bailey
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 512
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Narración:4.5 out of 5 stars 410
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Historia4.5 out of 5 stars 407
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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1 out of 5 stars
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Outdated and bland
- De Ana Havlik en 07-14-21
De: Seth Godin
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The Science of Self-Discipline
- The Willpower, Mental Toughness, and Self-Control to Resist Temptation and Achieve Your Goals
- De: Peter Hollins
- Narrado por: Peter Hollins
- Duración: 3 h y 18 m
- Versión completa
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General4.5 out of 5 stars 568
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Narración:4.5 out of 5 stars 487
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Historia4.5 out of 5 stars 480
Your best intentions are not enough. Learn how to scientifically engineer a disciplined existence, become relentless, and never give up. Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans. The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and simply execute, achieve, produce, and focus. Every principle is scientifically-driven and dissected to as be actionable and helpful as possible. You'll learn how top performers consistently exercise self-discipline, as well as what drives us on an instinctual, psychological level to act.
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2 out of 5 stars
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Same old tired rehash of studies and common sense
- De A. Molnar en 07-12-18
De: Peter Hollins
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
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General4.5 out of 5 stars 4,680
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Narración:4.5 out of 5 stars 3,889
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Historia4.5 out of 5 stars 3,854
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,916
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Narración:4.5 out of 5 stars 5,837
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Historia4.5 out of 5 stars 5,800
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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The Power of Moments
- Why Certain Experiences Have Extraordinary Impact
- De: Chip Heath, Dan Heath
- Narrado por: Jeremy Bobb
- Duración: 6 h y 24 m
- Versión completa
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General4.5 out of 5 stars 4,710
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Narración:4.5 out of 5 stars 4,003
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Historia4.5 out of 5 stars 3,982
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
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4 out of 5 stars
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Easy to create your own defining moments
- De A. Yoshida en 12-15-17
De: Chip Heath, y otros
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Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
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General4.5 out of 5 stars 2,297
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Narración:4.5 out of 5 stars 1,879
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Historia4.5 out of 5 stars 1,867
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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5 out of 5 stars
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Use the Audible Speed Feature!
- De Sand en 05-30-21
Lo que los oyentes dicen sobre The Choice Factory
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Mohamed Anwar
- 01-20-20
Concise & Precise!
Loved it. the book, unlike many, could be actually been much longer but the author thankfully made a killer job in making these "best practices" ultra practical. loved how how he specified "how to use this..." throughout the book!
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Fritz Hagedorn
- 09-10-20
Top 5 business book!
Top five business book I have ever listened to. Highly entertaining, professional and practical... and as a result, highly recommended!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- dc
- 01-13-19
Great Book
Really enjoyed the book. Great stories and research. Took a lot of notes! Would recommend to anyone interested in marketing.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Dale
- 12-14-19
Great Content
This is a fantastic resource for the soloprenuer! Add this book to your library and revisit for a profitable refresher.
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