Seth Godin

Este libro es una llamada de atención sobre las iniciativas que estás tomando, en el trabajo y en cuanto te concierne.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point....

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore....

From the best-selling author of Purple Cow and This Is Marketing comes an elegant book that will inspire artists, writers and entrepreneurs to stretch and commit to putting their best work out into the world....

The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves....

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. Free Prize Inside explains how to do just that....

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins....

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues...

Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause....

The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better....

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand what's at stake, and why YOU should lead a tribe of your own....

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance....

New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world....

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package....

The best-selling author of Tribes and The Dip returns with his most powerful book yet....